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What Small Business's Need To Know About Google's New Short Video Tab
Google’s latest update can actually help your small business be seen! This week on the Small Ow...
Attracting Customers To Your Small Business | Part 2: Returning Customers
Welcome to Part 2 of our two part series - attracting customers. This week on the Small Owned B...
Attracting Customers To Your Small Business | Part 1: New Customers
As a small business, you deal with two different kinds of customers: new and returning. This we...
How to Handle Negative Publicity as a Small Business
Hopefully your small business is never hit with controversy - but it can happen and we want you...
Marketing Resources Small Businesses Need To Know About
Here at the Small Owned Business (S.O.B.) Marketing podcast, we are all about giving small busi...
Marketing Red Flags Small Businesses Need To AVOID
This is your intervention, small business owners! If you are currently doing ANY of these marke...
The WORST Marketing Advice We Found on Reddit
Not all marketing advice out there is good. This week on the Small Owned Business (S.O.B.) Mark...
What Every Seller Needs To Know: Craft Fairs vs. Retail Marketing | Special Guest Crafted From Faith
Marketing your small business at a craft fair is VERY different from marketing your business in...
Would You Rather Game: Small Business Marketing Edition
Cue the gameshow music! 🎶This week on the Small Owned Business (S.O.B.) Marketing podcast, Viv...
What Is Brand Reputation and Why It Matters For Your Small Business
As an S.O.B. (small owned business), you want an upstanding brand reputation - but what even is...
How To Blueprint for Craft Fairs & Markets
Spring is in bloom and craft fairs and markets are back in business like they never left! If yo...
How To Create a Customer Avatar For Your Small Business
We constantly talk about target audiences and how crucial it is for small businesses to underst...
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Who We Are
Meet Your Podcast Hosts
Vivian Walton
Big sister. Goo Goo Dolls fan. Seasoned marketing enthusiast.
A University of South Carolina graduate, Vivian double-majored in Marketing & International Business. She fell in love with small businesses after working at the local Chamber of Commerce after college. Her marketing experience is extensive and varies from working for a market research firm to a sales rep for a radio station (which taught her how to negotiate ad contracts) to a 17+ year long career in health care marketing. She founded The Seasoned Marketer, a free marketing resource hub for small business owners, in 2017, launched the Rock Your Fair Course in 2023 (RockYourFair.com), and a monthly marketing membership community (S.O.B - Small Owned Business Community) in 2024.
Chelsea Mojica
Little sister. Green Day fan. Small Business Advocate.
A University of South Carolina graduate, Chelsea focused on both marketing and applied computing in project management. During her time in college, she worked for a small salon where she witnessed the everyday struggles that small businesses face. Working to find creative ways to promote and market the salon, she turned to social media as a tool. After graduating college, she became the sole marketer for a private allergy physicians group, where she gained in-depth experience with managing effective, budget-friendly marketing opportunities. She joined The Seasoned Marketer in 2022 and manages social media content for clients of The Seasoned Marketer.
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Podcast Episodes
What Small Business's Need To Know About Google's New Short Video Tab
Google’s latest update can actually help your small business be seen! This week on th...
Attracting Customers To Your Small Business | Part 2: Returning Customers
Welcome to Part 2 of our two part series - attracting customers. This week on the Sma...
Attracting Customers To Your Small Business | Part 1: New Customers
As a small business, you deal with two different kinds of customers: new and returnin...
How to Handle Negative Publicity as a Small Business
Hopefully your small business is never hit with controversy - but it can happen and w...
Marketing Resources Small Businesses Need To Know About
Here at the Small Owned Business (S.O.B.) Marketing podcast, we are all about giving ...
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