Running, promoting and OWNING a small business is hard!
Our commitment to you on the S.O.B Marketing Podcast is to give you our honest and professional opinion as experienced marketers about what works and what doesn't when it comes to advertising, marketing and promoting your business. And as sisters with a 15 year age difference, you can rest assured that we'll keep the conversation real and fun!
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Lore Marketing: Building Stories That Resonate
Want to tap into your small business’s lore? Wondering what lore is? This week on the S.O.B. (S...
Why Perfectionism is Hurting Your Business’s Marketing
Most small business owners struggle with perfectionism—waiting for everything to be "just right...
What Small Businesses Need to Know about Google's Search Generative Experience (SGE)
This week on the S.O.B. Marketing podcast we are discussing Google's new Search Generative Expe...
Facebook Ads Library: A Beginners Guide For Small Business Owners
This week on the podcast we are talking about the Facebook Ads Library (also known as the Meta ...
Lessons in Small Business Marketing: Short-Term vs. Long-Term Marketing
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing t...
Google - Your New Marketing BFF? (New AI Tools You Need To Know About)
Today we are bringing you SOB’s two new Google AI tools that can help your small business. Note...
50 Creative Marketing Ideas To Grow Your Small Business
Breathe new life into your marketing with these 50 marketing ideas and strategies for your smal...
Is Cold Calling Dead? (Marketing Advice For Small Businesses)
Cold calling is dead…sort of. This week on the S.O.B. (Small Owned Business) Marketing podcast,...
SWOT Analysis: Is It Actually Useful For Small Businesses?
Creating a SWOT analysis for your small business can be super beneficial, as it helps with stra...
The Art of Commission Work (w/ Special Guest Southern Curiosities)
If you’re a small business owner or artist looking to get into commission/ custom work then thi...
How To Prepare For Tax Season As A Small Business
As a small business owner, it can difficult to navigate your business’s taxes, let alone your p...
New and Improved Google Ads in 2026
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing h...
Who We Are
Meet Your Podcast Hosts

Vivian Walton
Big sister. Goo Goo Dolls fan. Seasoned marketing enthusiast.
A University of South Carolina graduate, Vivian double-majored in Marketing & International Business. She fell in love with small businesses after working at the local Chamber of Commerce after college. Her marketing experience is extensive and varies from working for a market research firm to a sales rep for a radio station (which taught her how to negotiate ad contracts) to a 17+ year long career in health care marketing. She founded The Seasoned Marketer, a free marketing resource hub for small business owners, in 2017, launched the Rock Your Fair Course in 2023 (RockYourFair.com), and a monthly marketing membership community (S.O.B - Small Owned Business Community) in 2024.
Chelsea Mojica
Little sister. Green Day fan. Small Business Advocate.
A University of South Carolina graduate, Chelsea focused on both marketing and applied computing in project management. During her time in college, she worked for a small salon where she witnessed the everyday struggles that small businesses face. Working to find creative ways to promote and market the salon, she turned to social media as a tool. After graduating college, she became the sole marketer for a private allergy physicians group, where she gained in-depth experience with managing effective, budget-friendly marketing opportunities. She joined The Seasoned Marketer in 2022 and manages social media content for clients of The Seasoned Marketer.

Reviews
What Our Listeners Say
New listener
I’m a new listener, but I like this show! A bit of banter to make it fun — but not too much. Good information, and the two viewpoints give good contrast. 😁
Great Information
These sisters share marketing information that actually makes sense, without all the pretentious nonsense
Small Biz Talk 101
I love listening to these awesome sisters! They deep dive into so many marketing topics that can be applied to a variety of small businesses. It’s definitely helped me reevaluate how I market my business!
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