Running, promoting and OWNING a small business is hard!
Our commitment to you on the S.O.B Marketing Podcast is to give you our honest and professional opinion as experienced marketers about what works and what doesn't when it comes to advertising, marketing and promoting your business. And as sisters with a 15 year age difference, you can rest assured that we'll keep the conversation real and fun!
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The Art of Commission Work (w/ Special Guest Southern Curiosities)
If youโre a small business owner or artist looking to get into commission/ custom work then thi...
How To Prepare For Tax Season As A Small Business
As a small business owner, it can difficult to navigate your businessโs taxes, let alone your p...
New and Improved Google Ads in 2026
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing h...
How To Use National Days In Your Small Business's Content
Social media marketing can sometimes feel like a never-ending cycle of coming up with content, ...
Text Marketing: An Introduction for Small Businesses
Thinking about sending texts to your customers in 2026 as a small business? Watch this episode ...
How To Grow Your Small Business's Email List in 2026
If youโre a small business owner who wants to get serious about email marketing in 2026 - this ...
Essential Marketing Analytics Small Businesses Need to Track in 2026
In 2026 we want all you S.O.B.s (small owned businesses) to track your marketing progress and f...
The Marketing Guessing Game | S.O.B. Marketing 2025 Holiday Special
Happy holidays you S.O.B.s! Vivian and I elected to spend even more time with each other and th...
How To Create A Marketing Plan Youโll ACTUALLY Use in 2026
Marketing plans are known for being lengthy and rigid, but they donโt have to be. Vivian create...
Building A Marketing Budget Youโll ACTUALLY Use in 2026
A key part of planning out your small businessโs marketing for 2026? Creating a marketing budge...
5 Important Questions For Your Small Business's Year-End Review
As 2025 comes to an end, we want all you SOBs (small owned businesses) to feel prepared and rea...
Thanksgiving Reflections: Marketing Lessons From Small Businesses We LOVE
Happy Thanksgiving you S.O.B.s! This week we wanted to take a second to say we are thankful for...
Who We Are
Meet Your Podcast Hosts
Vivian Walton
Big sister. Goo Goo Dolls fan. Seasoned marketing enthusiast.
A University of South Carolina graduate, Vivian double-majored in Marketing & International Business. She fell in love with small businesses after working at the local Chamber of Commerce after college. Her marketing experience is extensive and varies from working for a market research firm to a sales rep for a radio station (which taught her how to negotiate ad contracts) to a 17+ year long career in health care marketing. She founded The Seasoned Marketer, a free marketing resource hub for small business owners, in 2017, launched the Rock Your Fair Course in 2023 (RockYourFair.com), and a monthly marketing membership community (S.O.B - Small Owned Business Community) in 2024.
Chelsea Mojica
Little sister. Green Day fan. Small Business Advocate.
A University of South Carolina graduate, Chelsea focused on both marketing and applied computing in project management. During her time in college, she worked for a small salon where she witnessed the everyday struggles that small businesses face. Working to find creative ways to promote and market the salon, she turned to social media as a tool. After graduating college, she became the sole marketer for a private allergy physicians group, where she gained in-depth experience with managing effective, budget-friendly marketing opportunities. She joined The Seasoned Marketer in 2022 and manages social media content for clients of The Seasoned Marketer.
Reviews
What Our Listeners Say
New listener
Iโm a new listener, but I like this show! A bit of banter to make it fun โ but not too much. Good information, and the two viewpoints give good contrast. ๐
Great Information
These sisters share marketing information that actually makes sense, without all the pretentious nonsense
Small Biz Talk 101
I love listening to these awesome sisters! They deep dive into so many marketing topics that can be applied to a variety of small businesses. Itโs definitely helped me reevaluate how I market my business!
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