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New Episodes
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Debunking Marketing Myths: Stop Believing These Common Marketing LIES
There are common marketing truths that all small business owners should live by, and there are ...
Marketing Fireworks: Small Tweaks for Big Impact on Your Small Business
You don’t need a massive marketing overhaul to get explosive results. In this week’s episode of...
OTT Advertising: What Is It & How Can It Grow Your Small Business
What the HECK is OTT (over the top) advertising…and why is Vivian rapping at me? This week on t...
The Power of Repetition in Small Business Marketing
Small business owners, if you feel like you are constantly repeating the same messages in your ...
What Is Customer Journey and Why It Matters For Your Small Business
Customer journey has a big impact on your small business - but have you ever taken a second to ...
The S.O.B. One Person Marketing Survival Guide
As a small business owner handling their marketing on their own, it can be hard to know where t...
How to Get Out of a Creative Funk With Your Marketing
Sometimes you’re just not feeling creative, and it can be difficult to continue with your marke...
Handling Rejection as a Small Business w/ Special Guest Revisionist Studio
Handling Criticism as a Small Business Owner w/ Special Guest Revisionist Studio As a small bus...
What Small Business's Need To Know About Google's New Short Video Tab
Google’s latest update can actually help your small business be seen! This week on the Small Ow...
Attracting Customers To Your Small Business | Part 2: Returning Customers
Welcome to Part 2 of our two part series - attracting customers. This week on the Small Owned B...
Attracting Customers To Your Small Business | Part 1: New Customers
As a small business, you deal with two different kinds of customers: new and returning. This we...
How to Handle Negative Publicity as a Small Business
Hopefully your small business is never hit with controversy - but it can happen and we want you...
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Who We Are
Meet Your Podcast Hosts
Vivian Walton
Big sister. Goo Goo Dolls fan. Seasoned marketing enthusiast.
A University of South Carolina graduate, Vivian double-majored in Marketing & International Business. She fell in love with small businesses after working at the local Chamber of Commerce after college. Her marketing experience is extensive and varies from working for a market research firm to a sales rep for a radio station (which taught her how to negotiate ad contracts) to a 17+ year long career in health care marketing. She founded The Seasoned Marketer, a free marketing resource hub for small business owners, in 2017, launched the Rock Your Fair Course in 2023 (RockYourFair.com), and a monthly marketing membership community (S.O.B - Small Owned Business Community) in 2024.
Chelsea Mojica
Little sister. Green Day fan. Small Business Advocate.
A University of South Carolina graduate, Chelsea focused on both marketing and applied computing in project management. During her time in college, she worked for a small salon where she witnessed the everyday struggles that small businesses face. Working to find creative ways to promote and market the salon, she turned to social media as a tool. After graduating college, she became the sole marketer for a private allergy physicians group, where she gained in-depth experience with managing effective, budget-friendly marketing opportunities. She joined The Seasoned Marketer in 2022 and manages social media content for clients of The Seasoned Marketer.
Listen to Our Show
Podcast Episodes
Debunking Marketing Myths: Stop Believing These Common Marketing LIES
There are common marketing truths that all small business owners should live by, and ...
Marketing Fireworks: Small Tweaks for Big Impact on Your Small Business
You don’t need a massive marketing overhaul to get explosive results. In this week’s ...
OTT Advertising: What Is It & How Can It Grow Your Small Business
What the HECK is OTT (over the top) advertising…and why is Vivian rapping at me? This...
The Power of Repetition in Small Business Marketing
Small business owners, if you feel like you are constantly repeating the same message...
What Is Customer Journey and Why It Matters For Your Small Business
Customer journey has a big impact on your small business - but have you ever taken a ...
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Great Information
These sisters share marketing information that actually makes sense, without all the pretentious nonsense
Small Biz Talk 101
I love listening to these awesome sisters! They deep dive into so many marketing topics that can be applied to a variety of small businesses. It’s definitely helped me reevaluate how I market my business!
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