Running, promoting and OWNING a small business is hard!
Our commitment to you on the S.O.B Marketing Podcast is to give you our honest and professional opinion as experienced marketers about what works and what doesn't when it comes to advertising, marketing and promoting your business. And as sisters with a 15 year age difference, you can rest assured that we'll keep the conversation real and fun!
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5 Important Questions For Your Small Business's Year-End Review
As 2025 comes to an end, we want all you SOBs (small owned businesses) to feel prepared and rea...
Thanksgiving Reflections: Marketing Lessons From Small Businesses We LOVE
Happy Thanksgiving you S.O.B.s! This week we wanted to take a second to say we are thankful for...
Introducing Omnichannel Marketing and Its Importance for Small Businesses
Omnichannel marketing has become a popular marketing keyword in the past couple of years - but ...
Live Shopping: What You Need To Know As a Small Business
Live shopping, the future of retail and a great example of the new trend โshoppertainmentโ. Thi...
Is Podcasting Right for Your Small Business?
Podcasting can be an effective marketing tool for businesses, but is it right for YOUR small bu...
Astonishing Marketing Myths And Legends
Marketing myths, legends, and fails, oh my! Happy Halloween you S.O.B.s. This week on the S.O.B...
Unlocking Holiday Market Sales: Strategies for Small Businesses
Itโs every small business owners favorite time of year: holiday market season! Consumers are he...
SEO Is Changing in 2026: New SEO Terms You Need To Know
SEO (Search Engine Optimization) as we know it has been evolving largely due to AI. This week o...
The TRUTH About "Best Of" Awards (Are They Worth It?)
Weโre the best marketing podcast of 2025 according to Vivian-Chelsea Publications. And this wee...
Whatโs Your Marketing Personality? (And How It Affects Your Marketing)
Marketing is closer to an art than it is a science, which means your personality has an effect ...
Mastering Holiday Marketing in 2025 for Small Businesses
Holiday season marketing - NOW is the time to start planning as a small business owner. This we...
5 Steps to Starting Email Marketing as a Small Business Owner
Email marketing is one of the most effective marketing strategies, but it is constantly overloo...
Who We Are
Meet Your Podcast Hosts
Vivian Walton
Big sister. Goo Goo Dolls fan. Seasoned marketing enthusiast.
A University of South Carolina graduate, Vivian double-majored in Marketing & International Business. She fell in love with small businesses after working at the local Chamber of Commerce after college. Her marketing experience is extensive and varies from working for a market research firm to a sales rep for a radio station (which taught her how to negotiate ad contracts) to a 17+ year long career in health care marketing. She founded The Seasoned Marketer, a free marketing resource hub for small business owners, in 2017, launched the Rock Your Fair Course in 2023 (RockYourFair.com), and a monthly marketing membership community (S.O.B - Small Owned Business Community) in 2024.
Chelsea Mojica
Little sister. Green Day fan. Small Business Advocate.
A University of South Carolina graduate, Chelsea focused on both marketing and applied computing in project management. During her time in college, she worked for a small salon where she witnessed the everyday struggles that small businesses face. Working to find creative ways to promote and market the salon, she turned to social media as a tool. After graduating college, she became the sole marketer for a private allergy physicians group, where she gained in-depth experience with managing effective, budget-friendly marketing opportunities. She joined The Seasoned Marketer in 2022 and manages social media content for clients of The Seasoned Marketer.
Reviews
What Our Listeners Say
New listener
Iโm a new listener, but I like this show! A bit of banter to make it fun โ but not too much. Good information, and the two viewpoints give good contrast. ๐
Great Information
These sisters share marketing information that actually makes sense, without all the pretentious nonsense
Small Biz Talk 101
I love listening to these awesome sisters! They deep dive into so many marketing topics that can be applied to a variety of small businesses. Itโs definitely helped me reevaluate how I market my business!
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