Episodes
The Power of Repetition in Small Business Marketing
Small business owners, if you feel like you are constantly repeating the same messages in your marketing - good! In this weekโs episode of the Small Owned Business (S.O.B.) Marketing podcast, we are talking about repetition and why it is NOT annoying, but instead plays an important role in marketing...
What Is Customer Journey and Why It Matters For Your Small Business
Customer journey has a big impact on your small business - but have you ever taken a second to think about it or map it out? Get your compass out, fellow cartographers. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are here to help small businesses learn and map out ...
The S.O.B. One Person Marketing Survival Guide
As a small business owner handling their marketing on their own, it can be hard to know where to even begin. This week on the Small Owned Business (S.O.B.) Marketing podcast, we are sharing a comprehensive survival guide for those handling their marketing strategy on their own. This guide covers und...
How to Get Out of a Creative Funk With Your Marketing
Sometimes youโre just not feeling creative, and it can be difficult to continue with your marketing efforts when youโre in a funk. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing the challenges small business owners face in maintaining their marketing ef...
Handling Rejection as a Small Business w/ Special Guest Revisionist Studio
Handling Criticism as a Small Business Owner w/ Special Guest Revisionist Studio As a small business owner, our businesses are our pride and joy. To be rejected from an opportunity or critiqued for our brand - it can hurt. In this special episode of the Small Owned Business (S.O.B.) Marketing podcas...
What Small Business's Need To Know About Google's New Short Video Tab
Googleโs latest update can actually help your small business be seen! This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I talk about Googleโs latest update, the short video tab. Google is now pulling video content from social media platforms to display on the results page....
Attracting Customers To Your Small Business | Part 2: Returning Customers
Welcome to Part 2 of our two part series - attracting customers. This week on the Small Owned Business (S.O.B.) Marketing podcast we are focusing on returning customers. We discuss strategies small businesses can use for retaining repeat customers and building brand loyalty. Join us as we discuss th...
Attracting Customers To Your Small Business | Part 1: New Customers
As a small business, you deal with two different kinds of customers: new and returning. This weekโs episode of the Small Owned Business (S.O.B.) Marketing podcast is the first of a two-part series on customer attraction. In part 1 we are focusing on attracting new customers, the importance of visibi...
How to Handle Negative Publicity as a Small Business
Hopefully your small business is never hit with controversy - but it can happen and we want you to be prepared. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing how to handle negative publicity and why it is important to take it seriously. We discuss the ...