Episodes

There are common marketing truths that all small business owners should live by, and there are marketing MYTHS we should all leave behind. Let’s talk about them! In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are revisiting past marketing myths Vivian debunked in a...

You don’t need a massive marketing overhaul to get explosive results. In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we’re sharing the small, realistic tweaks that can seriously spark your marketing without setting your sanity on fire. Because let’s be honest—ain’t no...

What the HECK is OTT (over the top) advertising…and why is Vivian rapping at me? This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing OTT advertising, what it is, its benefits, and why you should consider it for your small business marketing. Are you considering creati...

Small business owners, if you feel like you are constantly repeating the same messages in your marketing - good! In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are talking about repetition and why it is NOT annoying, but instead plays an important role in marketing...

Customer journey has a big impact on your small business - but have you ever taken a second to think about it or map it out? Get your compass out, fellow cartographers. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are here to help small businesses learn and map out ...

As a small business owner handling their marketing on their own, it can be hard to know where to even begin. This week on the Small Owned Business (S.O.B.) Marketing podcast, we are sharing a comprehensive survival guide for those handling their marketing strategy on their own. This guide covers und...

Sometimes you’re just not feeling creative, and it can be difficult to continue with your marketing efforts when you’re in a funk. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing the challenges small business owners face in maintaining their marketing ef...

Handling Criticism as a Small Business Owner w/ Special Guest Revisionist Studio As a small business owner, our businesses are our pride and joy. To be rejected from an opportunity or critiqued for our brand - it can hurt. In this special episode of the Small Owned Business (S.O.B.) Marketing podcas...

Google’s latest update can actually help your small business be seen! This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I talk about Google’s latest update, the short video tab. Google is now pulling video content from social media platforms to display on the results page....