Episodes

As 2025 comes to an end, we want all you SOBs (small owned businesses) to feel prepared and ready for the new year. Taking the time to review your marketing in 2025 is a great way to start 2026 off right. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing 5...

Happy Thanksgiving you S.O.B.s! This week we wanted to take a second to say we are thankful for all of you, and to spotlight some of our favorite small businesses that are killing the marketing game. We list some takeaways we think all small business owners can learn from these small businesses - so...

Omnichannel marketing has become a popular marketing keyword in the past couple of years - but what does it actually mean and should you care as a small business owner? This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing what an omnichannel marketing strateg...

Live shopping, the future of retail and a great example of the new trend “shoppertainment”. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the emerging trend of live shopping, how it is growing, and the importance of engaging audiences through entertain...

Podcasting can be an effective marketing tool for businesses, but is it right for YOUR small business? This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the relevance and effectiveness of podcasting as a marketing tool for small businesses. We talk about t...

Marketing myths, legends, and fails, oh my! Happy Halloween you S.O.B.s. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing various marketing myths, mishaps, and stories we’ve heard over the years. Though many of these stories are simply legends, the lesson...

It’s every small business owners favorite time of year: holiday market season! Consumers are heading out to spend money and buy presents for loved ones. Here’s some tips for increasing your holiday market sales this season. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and...

SEO (Search Engine Optimization) as we know it has been evolving largely due to AI. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO terms like AEO (answer engine optimization), GEO (generative engine optimization), and SEO (search EVERYWHERE opti...

We’re the best marketing podcast of 2025 according to Vivian-Chelsea Publications. And this week we’re diving into the TRUTH about “Best Of” awards. This week on the S.O.B. (Small Owned Business) Marketing podcast, we’re pulling back the curtain and discussing the reality of these “Best Of” awards. ...