Episodes

Google’s latest update can actually help your small business be seen! This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I talk about Google’s latest update, the short video tab. Google is now pulling video content from social media platforms to display on the results page....

Welcome to Part 2 of our two part series - attracting customers. This week on the Small Owned Business (S.O.B.) Marketing podcast we are focusing on returning customers. We discuss strategies small businesses can use for retaining repeat customers and building brand loyalty. Join us as we discuss th...

As a small business, you deal with two different kinds of customers: new and returning. This week’s episode of the Small Owned Business (S.O.B.) Marketing podcast is the first of a two-part series on customer attraction. In part 1 we are focusing on attracting new customers, the importance of visibi...

Hopefully your small business is never hit with controversy - but it can happen and we want you to be prepared. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing how to handle negative publicity and why it is important to take it seriously. We discuss the ...

Here at the Small Owned Business (S.O.B.) Marketing podcast, we are all about giving small business owners all the resources and tools they may need to succeed in their marketing. This week on the podcast we are discussing marketing resource hubs we believe small business owners should be aware of a...

This is your intervention, small business owners! If you are currently doing ANY of these marketing red flags - we are here to help. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are sharing our biggest red flags that we see in marketing. These common mistakes could ...

Not all marketing advice out there is good. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are sharing bad marketing advice we found on Reddit. Join us as we share the worst marketing advice we found, what makes it bad, and what you should do INSTEAD of following thes...

Marketing your small business at a craft fair is VERY different from marketing your business in retail (in a boutique or store). In this episode of the S.O.B. Marketing podcast, we talk with special guest Gretchen (Crafted From Faith) about the differences (and similarities) between retail marketing...

Cue the gameshow music! 🎶This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are playing “Would You Rather” with marketing prompts. We explore marketing scenarios that a small business may face, such as choosing between mastering one social media platform or spreading eff...