Episodes
Is Monetizing on Social Media Necessary for Small Businesses?
Thinking about monetizing your social media as a small business owner? It might not be as necessary—or as easy—as you think! 💡 In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we discuss the realities of social media monetization and why it’s often more work than it’s ...
Marketing TRICKS & TREATS
In this special Halloween episode of the Small Owned Business (S.O.B.) Marketing podcast, we are exploring examples of marketing “tricks” and “treats”. Through various examples, we discuss the importance of understanding your audience and executing marketing strategies thoughtfully, especially for s...
Small Business Saturday Advice From Other Small Business Owners
Small Business Saturday is a little more than a month away! In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are sharing insights and advice from real-life small business owners - both general advice and specifically for Small Business Saturday. If this is your first...
Stop Overthinking Your Small Business Marketing (How to Overcome Analysis Paralysis)
Are you overthinking your marketing? Too many options and overthinking can cause serious delays in your small business’s marketing efforts - and you’re not alone! In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we dive into how analysis paralysis and choice overload can stall...
Hurricane Helene Support for Small Businesses
Hurricane Helene has impacted countless small businesses, but help is available! ❤️ This week’s episode of the S.O.B. Marketing podcast is a little different. We are discussing valuable resources available for small business owners affected by Hurricane Helene. Plus, we explore how you can help a sm...
3 Reasons to Create A Marketing Plan for Your Small Business
A marketing plan is your small business's treasure map to growth! In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we explore 3 key reasons why every small business needs a marketing plan. Discover how a marketing plan helps you: 💰Stick to your budget 🔁 Maintain consistency ...
Picking the Right Vendor Market as a Small Business | with Special Guest Rae (The Design Demon)
Not all markets are created equally. In this episode of the S.O.B. Marketing podcast, we talk with special guest Rae (The Design Demon) about the upcoming holiday market season and how to find a market worth your time as a small business. Finding a well run market involves more than quality branding...
How to Use Quizzes to GROW Your Small Business and Convert Leads
Want a fun and interactive way to generate more leads for your small business? Quizzes are your answer! In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss using quizzes as lead magnets for your small business. Join us as we explain the effectiveness of quizzes for est...
DIY Marketing Secrets: How to Leverage Free Tools & Resources
DIY marketing does NOT mean doing it ALL by yourself. In this episode of the Small Owned Business (S.O.B.) Marketing podcast, we discuss all the resources small business owners have access to while handling their marketing in-house, or DIY-ing their marketing. From internet resources to our new S.O....