Episodes

We are channeling our inner Nosferatu...I mean Nostradamus and making some predictions about marketing trends and changes in the coming years. Vivian and I discuss the changing AI sentiment, return to traditional marketing, live shopping, and more. Let us know in the comments if you agree/disagree w...

Now that we’ve convinced you SOBs (small owned businesses) to consider audio marketing strategy - let’s talk about your options! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I discussing audio marketing options available to small business owners, including podcast spo...

Looking for a marketing strategy that’s easy to implement and could significantly boost your small business? Let’s talk audio! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I break down what audio marketing is and how it can help transform your small business’s marketi...

Fellow small business owners! If you are looking to up your organic marketing game, then THIS is the episode for you. This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are discussing organic marketing, what it is and what tools we suggest you use for your organic marketi...

Ready to host your small business’s ribbon cutting but not sure where to start? This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are going over what happens at a ribbon cutting and how to prepare for hosting this type of event. Want to support this podcast? You can do s...

This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are explaining how networking can help your small business with visibility, opportunities, credibility, and more. We discuss what is considered networking, the benefits, and effective strategies for successful networking....

This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are talking about another common marketing acronym, UVP, or unique value proposition. We discuss what exactly UVP is, how it can HELP your small business’s marketing, and how to identify your unique value proposition. Wan...

Social media marketing can be difficult to stay on top of, especially due to the constant changes and updates across platforms. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are sharing recent social media updates across Facebook, Instagram, and TikTok. These updates...

Want to tap into your small business’s lore? Wondering what lore is? This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are explaining what lore marketing is and how small businesses can use it to their advantage, connecting with customers and fostering loyalty. Want to s...