Episodes

Keyword stuffing is soooo 2000 and LATE! (All the millennials got that reference.) With the rise in AI, the introduction and growth of SGE, and changes to search engine algorithms (we’re looking at you Google), SEO is no longer as simple as keywords or bust. In this week’s episode of the S.O.B.. (Sm...

What is your small business’s guiding star for 2025? Mission and vision statements are regularly overlooked by businesses big and small, but they are key to success. In this episode of the Small Owned Business (S.O.B.) Marketing podcast we discuss mission and vision statements, what they are, and wh...

Happy New Year S.O.B.s! 🎉 This week we are discussing marketing trends we suspect will become big in 2025. If your resolution for 2025 is to take your marketing to the next level then this episode is for you. From social commerce to experiential shopping - join us as we do a deep dive into each mar...

It’s a holiday special on the S.O.B. (Small Owned Business) Marketing podcast! This week, we’re mixing things up with some family fun. We invited our parents to join the show for a hilarious trip down marketing memory lane. We shared some of our funniest, most cringe-worthy marketing stories from ov...

Ready to level up your marketing game in 2025? In this episode of the S.O.B. Marketing podcast, we’re sharing our top 5 marketing tools every small business owner needs to crush their goals this year! From simplifying your social media to automating your email marketing (hello, more free time 🙌), w...

Happy Holidays, small business owners! This week on the Small Owned Business (S.O.B.) Marketing Podcast, we’re putting a marketing spin on the 12 Days of Christmas. We’re sharing 12 actionable marketing tips and strategies that every small business owner should take into 2025. Make sure to save this...

Struggling to stand out in your niche? This is the episode for you! In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Hailey from Cork and Fizz, whose mission is to make wine fun and accessible for everyone. 🍷 Hailey shares her journey of building a bran...

Happy Thanksgiving S.O.B’s! This week’s episode is a little different. For the past couple of months Vivian and I have practiced gratitude - and we want to share how it has positively impacted The Seasoned Marketer. Thank you for listening to the Small Owned Business (S.O.B.) Marketing podcast. We a...

Marketing a minority-owned small businesses comes with unique opportunities. ✨ In this episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Brè from Sweet Rose Waxing Company to share her insights as a minority business owner navigating marketing. Learn more about availabl...