Episodes

Are you spending money on marketing that isn't actually helping your small business grow? Just because something is popular, expensive, or easy to do doesn't mean it's the right investment for YOUR business. In this episode of the S.O.B. Marketing Podcast, we're sharing 7 marketing things small busi...

Small business owners are always being told they NEED to be showing up on video but is it true? In this episode of the S.O.B. Marketing Podcast, we have a candid discussion about how your smalll business can benefit from video marketing, as video is becoming increasingly important across social medi...

If you’ve ever felt the pressure to be the face of your business, constantly creating content, sharing your life, and putting yourself out there, this episode is for you. We dig into the personal brand vs. logo-led brand debate and the bigger question behind it: What kind of business do you actually...

Even if you personally aren't a fan of AI Chatbots like ChatGPT, Claude, or Grok - you WANT your small business to get recommended in their search results because that can lead to more sales. But how do you even start to measure your AI "visibility"? In this episode, we share a four-lens framework f...

Google Search Console just got a lot more interesting for small business owners. Google is giving businesses new insight into how their content shows up across search and that includes the growing connection between your website, social media content, and the way people discover you in search. In th...

Small Business Saturday is a fabulous opportunity to increase your sales, but it's not enough to ask people to shop with you just because you're a small business! In this episode, we share questions you can ask to help you identify what makes your product, service, or experience different and how yo...

There is MONEY to be made on Small Business Saturday! Estimates are that around 62.7 million people shop in-store and about 63 million people shop online. While this episode was originally shared in 2023, the strategies we share to increase sales during this small business specific holiday are more ...

Small business owners get asked for free donations all the time from non-profits, event-organizers, influencers, and even family and friends - but when (if ever) does it make sense to actually say YES? In this episode, we discuss how to approach requests for free stuff from a marketing perspective a...

Vendor markets can be a goldmine for small businesses - OR a total waste of your time, money, and inventory. Over the years, we've learned there are a few red flags you can look for to help you determine whether participating in a specific fair, pop-up, craft show, farmers market or community event ...