Episodes

This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are talking about another common marketing acronym, UVP, or unique value proposition. We discuss what exactly UVP is, how it can HELP your small business’s marketing, and how to identify your unique value proposition. Wan...

Social media marketing can be difficult to stay on top of, especially due to the constant changes and updates across platforms. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are sharing recent social media updates across Facebook, Instagram, and TikTok. These updates...

Want to tap into your small business’s lore? Wondering what lore is? This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are explaining what lore marketing is and how small businesses can use it to their advantage, connecting with customers and fostering loyalty. Want to s...

Most small business owners struggle with perfectionism—waiting for everything to be "just right" before they post, promote, or even start marketing. But what if your pursuit of perfection is actually holding your business back more than you realize? This week on the S.O.B. (Small Owned Business) Mar...

This week on the S.O.B. Marketing podcast we are discussing Google's new Search Generative Experience (SGE). Google is changing the way we search, which means businesses are going to have to change the way they do keyword marketing, SEO, and build their website in general. Don't worry! We have tips ...

This week on the podcast we are talking about the Facebook Ads Library (also known as the Meta Ads Library). This is a FREE RESOURCE for browsing currently active social media ads. If you do NOT know about this searchable database, make sure you watch this episode and share it with other small busin...

This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the critical differences between short-term and long-term marketing strategies, why they matter, and how they can help you achieve sustainable growth and customer loyalty. Marketing HOT TAKE: Marketing stra...

Today we are bringing you SOB’s two new Google AI tools that can help your small business. Notebook LM and Google Opal can help small business owners leverage AI for content creation, organization, and app development. Marketing HOT TAKE: Google is NOT going away and is still relevant for businesses...

Breathe new life into your marketing with these 50 marketing ideas and strategies for your small business! This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are speed running through 50 different marketing ideas, from leveraging your “free real estate” to using affiliate...