Episodes

Cue the gameshow music! 🎶This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are playing “Would You Rather” with marketing prompts. We explore marketing scenarios that a small business may face, such as choosing between mastering one social media platform or spreading eff...

As an S.O.B. (small owned business), you want an upstanding brand reputation - but what even is brand reputation? In this week’s episode of the S.O.B. Marketing podcast, Vivian and I are talking about what brand reputation is, why it’s important for your small business, and how you can go about mana...

Spring is in bloom and craft fairs and markets are back in business like they never left! If you are a crafter or small business looking to break into the market/craft fair scene - this is the episode for you. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are talking...

We constantly talk about target audiences and how crucial it is for small businesses to understand their consumers. But how often do small businesses actually create an example of their consumer? This week on the Small Owned Business (S.O.B.) marketing podcast, we talk about customer avatars, what t...

You S.O.B.s (small owned businesses) have asked us if we think Meta Verified is worth the money, so we tested it out! We paid for one month of Meta Verified and had quite the experience. Learn why we absolutely do NOT believe in Meta Verified, why it's a waste of your money, and which other marketin...

We've made it to 100 episodes of this podcast!!! 💯🎉 Thank you so much to our listeners for tuning in every week for marketing news, tips, and tricks designed to help small business owners. This week we are taking a trip down memory lane. Vivian and I each talk about 3 different episodes of this po...

If you are burnt out from social media, or simply want to expand your marketing strategy past social media marketing - this is the episode for you. Marketing is so much more than social media, and there are so many effective strategies to help you grow your small business - both free and paid. Vivia...

Our hearts go out to everyone impacted by the fires in Los Angeles and California. This week's episode of the S.O.B. (small owned business) Marketing podcast is focused on resources for those affected, and how others can help. Keep reading for all the links to the resources we discuss in this episod...

This past weekend TikTok was unceremoniously banned and unbanned within a matter of hours. While this is great news for the small businesses that rely on TikTok for marketing and sales - this should also be a wakeup call. Focusing your marketing efforts on social media marketing alone can severely h...