About Our Podcast
Running, promoting and OWNING a small business is hard! Our commitment to you on the S.O.B Marketing Podcast is to give you our honest and professional opinion as experienced marketers about what works and what doesn't when it comes to advertising, marketing and promoting your business. And as sisters with a 15 year age difference, you can rest assured that we'll keep the conversation real and fun!
Recent Episodes
Stay current on relevant marketing topics by checking out all of our recent episodes:
Why Should Anyone Shop with You on Small Business Saturday?
Small Business Saturday is a fabulous opportunity to increase your sales, but it's not enough to ask people to shop with you just because you're a small business! In this episode, we share questions you can ask to help you identify what makes your product, service, or experience different and how yo...
Small Business Saturday is Coming - Are You Ready?
There is MONEY to be made on Small Business Saturday! Estimates are that around 62.7 million people shop in-store and about 63 million people shop online. While this episode was originally shared in 2023, the strategies we share to increase sales during this small business specific holiday are more ...
What To Do When People Ask Your Business for Free Stuff
Small business owners get asked for free donations all the time from non-profits, event-organizers, influencers, and even family and friends - but when (if ever) does it make sense to actually say YES? In this episode, we discuss how to approach requests for free stuff from a marketing perspective a...
Previous Guests
We love bringing real life entrepreneurs and business owners on our podcast to help share their experiences in marketing. Here are a few of our previous guests:
Rob D
Owner,
Black Circle Vinyl Records
Karen Romano
Hustler,
The Spa at Nexton
Jordan Ilderton
Entrepreneur, Ilderton Bookkeeping Coaching
Augie Johnston
Entrepreneur,
Vid Chops
Reviews
What the people say about us
Rare Find
I just found this podcast. The very first episode had non-stop actionable information. This is good. I own SymmetryExerciseClinic.com in Naples Fl, and the seasonality for us all is challenging. Iโve been open since 2013 and run every part of the business. The landscapes only gets denser. This podcast is a happy fi...
Read MoreHelpful
This podcast has given me a lot of the information I been looking for to start my small art business.
New listener
Iโm a new listener, but I like this show! A bit of banter to make it fun โ but not too much. Good information, and the two viewpoints give good contrast. ๐
Latest Video
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