Your Small Business's Essential Guide to Unique Value Proposition
This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are talking about another common marketing acronym, UVP, or unique value proposition. We discuss what exactly UVP is, how it can HELP your small business’s marketing, and how to identify your unique value proposition. Wan...
Social Media Marketing: 2026 Platform Updates You Need To Know
Social media marketing can be difficult to stay on top of, especially due to the constant changes and updates across platforms. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are sharing recent social media updates across Facebook, Instagram, and TikTok. These updates...
Lore Marketing: Building Stories That Resonate
Want to tap into your small business’s lore? Wondering what lore is? This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are explaining what lore marketing is and how small businesses can use it to their advantage, connecting with customers and fostering loyalty. Want to s...
Why Perfectionism is Hurting Your Small Business’s Marketing
Most small business owners struggle with perfectionism—waiting for everything to be "just right" before they post, promote, or even start marketing. But what if your pursuit of perfection is actually holding your business back more than you realize? This week on the S.O.B. (Small Owned Business) Mar...
Lessons in Small Business Marketing: Short-Term vs. Long-Term Marketing
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the critical differences between short-term and long-term marketing strategies, why they matter, and how they can help you achieve sustainable growth and customer loyalty. Marketing HOT TAKE: Marketing stra...
Google - Your New Marketing BFF? (New AI Tools You Need To Know About)
Today we are bringing you SOB’s two new Google AI tools that can help your small business. Notebook LM and Google Opal can help small business owners leverage AI for content creation, organization, and app development. Marketing HOT TAKE: Google is NOT going away and is still relevant for businesses...
50 Creative Marketing Ideas To Grow Your Small Business
Breathe new life into your marketing with these 50 marketing ideas and strategies for your small business! This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are speed running through 50 different marketing ideas, from leveraging your “free real estate” to using affiliate...
Is Cold Calling Dead? (Marketing Advice For Small Businesses)
Cold calling is dead…sort of. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing cold calling, specifically its relevance in modern marketing strategies. We define cold calling, analyze its effectiveness, and emphasize the importance of strategic approaches...
SWOT Analysis: Is It Actually Useful For Small Businesses?
Creating a SWOT analysis for your small business can be super beneficial, as it helps with strategic planning and decision-making in your marketing. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing SWOT analysis: what it stands for, how to create one, and...