What To Do When People Ask Your Business for Free Stuff
Small business owners get asked for free donations all the time from non-profits, event-organizers, influencers, and even family and friends - but when (if ever) does it make sense to actually say YES? In this episode, we discuss how to approach requests for free stuff from a marketing perspective a...
Vendor Market Red Flags: Do NOT ignore these!
Vendor markets can be a goldmine for small businesses - OR a total waste of your time, money, and inventory. Over the years, we've learned there are a few red flags you can look for to help you determine whether participating in a specific fair, pop-up, craft show, farmers market or community event ...
Should You Still Avoid Boosting Facbook or Instagram Posts?
Meta has updated their "Boost Post" options recently, which means we need to reassess whether our "NEVER BOOST A POST" advice still holds true in 2026. If you’ve ever wondered whether that little “Boost Post” button is worth your money, in this episode we'll cover: - how boosting works now in 2026 a...
Mastering Google Merchant Center for Small Businesses
Looking to get your small business’s products to appear in Google’s AI overview or products page? Then this week’s episode of the S.O.B. (small owned business) Marketing podcast, is a MUST LISTEN. This week, Vivian and I are sharing everything we know about Google Merchant Center, what it is, how it...
Ask THESE Questions To Learn More About Your Target Audience
Target audience - one of the most important parts of marketing for any business’s success. Understanding your target audience completely will help you make effective marketing decisions and strategies easier . That’s why this week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I ...
Best Practices to Get Repeat Customers in 2026
It’s time to focus on the lifeline of your small business - your repeat customers! In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing best practices when it comes to getting customers to CONTINUE to buy from you. A new customer is great, but turning that...
Google Shares Generative AI Search Practices to AVOID (June 2026)
Last week we brought you best generative AI practices Google recently shared. This week, we’re talking about WORST practices - or everything Google does NOT want you to worry about when it comes to generative AI search. In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian a...
Google Shares Generative AI Search Best Practices (June 2026)
AI search hasn’t really changed too much when it comes to SEO best practices - but don’t just take our word for it. Last month Google shared their best practices when it comes to SEO and AI search. This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are dissecting and disc...
Where To Find Local Advertising Opportunities for Your Small Business
Get in the (metaphorical) car because we’re going on a summer road trip! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are “driving” along the coast to take you SOBs to different stops/locations where you can find local advertising opportunities. Local advertising ca...