Episode Transcripts

The Best Tools for Organic Marketing as a Small Business

Discover practical, low-cost tools and strategies for growing your small business organically. This episode breaks down what organic marketi...

What Happens at a Ribbon Cutting & How to Prepare

What Happens at a Ribbon Cutting & How to Prepare

This episode breaks down ribbon cuttings into three sections—prep, the day of, and post-event actions—emphasizing that a ribbon cutting is a...

Is Networking Worth My Time As A Small Business?

Is Networking Worth My Time As A Small Business?

This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are explaining how networking can help your small business wi...

Your Small Business's Essential Guide to Unique Value Proposition

Your Small Business's Essential Guide to Unique Value Proposition

This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are talking about another common marketing acronym, UVP, or u...

Social Media Marketing: 2026 Platform Updates You Need To Know

This episode outlines the 2026 updates across Facebook, Instagram, and TikTok that small businesses should know, including Facebook’s clarif...

Lore Marketing: Building Stories That Resonate

Lore Marketing: Building Stories That Resonate

Lore marketing is about building a living, audience-driven narrative that fans can deepen and carry forward, distinct from traditional one-w...

Why Perfectionism is Hurting Your Small Business’s Marketing

Why Perfectionism is Hurting Your Small Business’s Marketing

Intro Chelsea: Hey everyone and welcome to the S.O.B. Marketing podcast. Where we celebrate to S.O.B. you are, and if you haven't figured it...

Lessons in Small Business Marketing: Short-Term vs. Long-Term Marketing

Lessons in Small Business Marketing: Short-Term vs. Long-Term Marketing

Lessons in Small Business Marketing: Short-Term vs. Long-Term Marketing breaks down the difference between tactics that deliver immediate re...

Google - Your New Marketing BFF? (New AI Tools You Need To Know About)

Google - Your New Marketing BFF? (New AI Tools You Need To Know About)

On this episode, the S.O.B. Marketing hosts explore Google's two new AI tools, Notebook LM and Opal, and how they can help small businesses ...