Name: Build Your Ideal Customer Avatar!
Uploaded: 2025-02-28T13:43:43.000Z
Duration: 34
Description: Vivian and I constantly talk about target audiences and how crucial it is for small businesses to understand their consumers. But how often do small businesses...

Vivian and I constantly talk about target audiences and how crucial it is for small businesses to understand their consumers. But how often do small businesses actually create an example of their consumer? 🧍🧍‍♀️

This week on the Small Owned Business (S.O.B.) marketing podcast, we talk about customer avatars, what they are, and how to create one for your small business. While having a basic understanding of your target audience is great (and important), when you go deeper and flesh out what makes your target audience “them” - that’s when you can connect with them more deeply.

entrepreneurship, entrepreneur, customer avatar,