In this weekโs episode of the Small Owned Business( S.O.B.) Marketing Podcast, we explore the enduring power of direct mail marketing and how it can set your small business apart. Learn how to:
๐ฏ Get granular with your target audience
๐ Build your own direct mail campaign using postcards
๐ Make educated decisions to optimize your marketing efforts
Discover why direct mail is still relevant and how it can boost your small business. Tune in for actionable insights and strategies!
โก๏ธ ๐๐ฆ๐ฆ๐ฅ ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ ๐ด๐ถ๐ฑ๐ฑ๐ฐ๐ณ๐ต, ๐ฃ๐ถ๐ต ๐ฅ๐ฐ๐ฏ'๐ต ๐ธ๐ข๐ฏ๐ต ๐ต๐ฐ ๐ฉ๐ช๐ณ๐ฆ ๐ข๐ฏ ๐ฆ๐น๐ฑ๐ฆ๐ฏ๐ด๐ช๐ท๐ฆ ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต๐ช๐ฏ๐จ ๐ข๐จ๐ฆ๐ฏ๐ค๐บ?
Join our monthly membership community ๐.๐.๐ (๐๐ฆ๐๐ฅ๐ฅ ๐๐ฐ๐ง๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ) ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://theseasonedmarketer.com/resources/
#directmailmarketing #marketingtips #smallbusinessmarketing #marketingpodcast #smallbusiness
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Chapters:
00:00 Google is NOT Getting Rid of Cookies
10:30 The Relevance of Direct Mail Marketing
19:10 Building Awareness and Bringing in New Customers
23:39 Targeting Specific Audiences with Personalized Messages
25:45 Budget Considerations: Printing, Postage, and Design
34:30 Postcard Sizes and Design Requirements
42:25 Considering Direct Mail as a Complementary Marketing Strategy
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๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐:
Mailpiece Design Requirements: https://about.usps.com/publications/pub600/pub600_006.htm#ep1006734
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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