This week on the Small Owned Business( S.O.B.) Marketing Podcast, we’re breaking down everything you need to know about press releases and how to use them effectively.
Learn how to:
✅ Understand what makes a story “newsworthy”
✅ Write an attention-grabbing press release
✅ Reach out to journalists successfully
✅ Hear real examples of press releases done right (and wrong!)
We’ll provide practical tips and resources to make the press release process less intimidating and more impactful for your small business.
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?
Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.com/resources/
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Chapters:
00:00 Remember to Subscribe & Share With Other Small Business Owners
02:24 The Power of Press Releases for Small Businesses
06:55 Bridging the Gap: Press Releases and Journalists
09:15 The Changing Landscape of News Media
14:09 Examples of Successful and Unsuccessful Press Releases
27:14 Submitting Your Small Business's Press Release
34:34 Press Release Outline
38:48 Take a Chance and Write A Press Release
#smallbusinesstips #pressrelease #freemarketing #smallbusinessgrowth
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
PR List Tracker: https://theseasonedmarketer.com/pr/
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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