In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Jessica Shoemaker from Southern Curiosities to explore how to build a successful business from your passion.
Jessica shares her journey of creating Southern Curiosities, an entomology art and whimsical taxidermy business. Discover how she:
🎨 Turned her passion into a thriving business
🌟 Found her community and built strong relationships
📈 Leveraged markets to achieve success
📢 Promotes herself through meaningful customer communication
Learn the importance of community and connection in event marketing, and gain insights on how to make your passion-driven business thrive!
Make sure you read the Related Content section for more information on Southern Curiosities!
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?
Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.com/resources/
#smallbusinessowner #eventmarketing #craftfair #smallbusinessadvice
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Chapters:
00:00 Introduction
01:59 Southern Curiosities: Ethical Taxidermy and Art
10:15 Finding Your Audience and Building a Community
19:00 Finding Markets and Success
30:00 Success Metrics and Building Relationships
34:43 Post Communication to Build a Community
38:43 Navigating Pricing and Competition in the Market Industry
42:37 Support and Camaraderie in the Small Business Community
51:54 Taking the Leap: Pursuing Your Passion as a Business
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Southern Curiosities:
Website: https://www.southerncuriosities.com
**Instagram: https://www.instagram.com/southerncuriosities/
**Facebook: https://www.facebook.com/southerncuriosities
**TikTok: https://www.tiktok.com/@southerncuriosities
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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