An Introduction to Text Marketing for Small Businesses

An Introduction to Text Marketing for Small Businesses

Text Marketing: An Introduction for Small Businesses

Thinking about sending texts to your customers in 2026 as a small business? Watch this episode first!
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing text (SMS) marketing. We talk in depth about how to get started with text marketing, building a text list, and best practices.


Part of our discussion explores the intimacy of text communication, which is why this weekโ€™s MARKETING HOT TAKE is: itโ€™s very easy to become spam when using text marketing. Disagree? Let us know in the comments.

Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!


Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

๐ŸŽฅ An extensive library of tutorials
๐Ÿ‘ฏโ€โ™€๏ธA community of like minded small owned businesses
๐Ÿ“ Free downloads and templates for you to jumpstart your marketing
๐Ÿ“ฑ A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.
Join our ๐’.๐Ž.๐ (๐’๐ฆ๐š๐ฅ๐ฅ ๐Ž๐ฐ๐ง๐ž๐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ) ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://www.skool.com/sob

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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
02:45 Introduction to Text Marketing
03:38 Marketing HOT TAKE - Understanding the Intimacy of Text Marketing
05:56 Why Text Marketing is Worth Your Time
16:52 Getting Started with Text Marketing
26:35 Being Intentional with Text Marketing
34:03 Building Your Text List
36:47 Best Practices for Text Marketing
40:40 TLDL; Getting Started with Text Marketing
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๐’.๐Ž.๐ (๐’๐ฆ๐š๐ฅ๐ฅ ๐Ž๐ฐ๐ง๐ž๐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ) ๐‚๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ:  https://theseasonedmarketer.myflodesk.com/sob

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entrepreneur, entrepreneurship, sms marketing, text marketing, small business,