Small Owned Business (S.O.B.) Marketing
Introducing the Power of Audio Marketing (Part 1)
Looking for a marketing strategy that’s easy to implement and could significantly boost your small business? Let’s talk audio! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I break down what audio marketing is and how it can help transform your small business’s marketi...
The Best Tools for Organic Marketing as a Small Business
Fellow small business owners! If you are looking to up your organic marketing game, then THIS is the episode for you. This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are discussing organic marketing, what it is and what tools we suggest you use for your organic marketi...
What Happens at a Ribbon Cutting & How to Prepare
Ready to host your small business’s ribbon cutting but not sure where to start? This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are going over what happens at a ribbon cutting and how to prepare for hosting this type of event. Help us continue to bring S.O.B.s together...
Is Networking Worth My Time As A Small Business?
This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are explaining how networking can help your small business with visibility, opportunities, credibility, and more. We discuss what is considered networking, the benefits, and effective strategies for successful networking....
Your Small Business's Essential Guide to Unique Value Proposition
This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are talking about another common marketing acronym, UVP, or unique value proposition. We discuss what exactly UVP is, how it can HELP your small business’s marketing, and how to identify your unique value proposition. Wan...
Social Media Marketing: 2026 Platform Updates You Need To Know
Social media marketing can be difficult to stay on top of, especially due to the constant changes and updates across platforms. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are sharing recent social media updates across Facebook, Instagram, and TikTok. These updates...
Lore Marketing: Building Stories That Resonate
Want to tap into your small business’s lore? Wondering what lore is? This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are explaining what lore marketing is and how small businesses can use it to their advantage, connecting with customers and fostering loyalty. Want to s...
Why Perfectionism is Hurting Your Small Business’s Marketing
Most small business owners struggle with perfectionism—waiting for everything to be "just right" before they post, promote, or even start marketing. But what if your pursuit of perfection is actually holding your business back more than you realize? This week on the S.O.B. (Small Owned Business) Mar...
Lessons in Small Business Marketing: Short-Term vs. Long-Term Marketing
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the critical differences between short-term and long-term marketing strategies, why they matter, and how they can help you achieve sustainable growth and customer loyalty. Marketing HOT TAKE: Marketing stra...
Google - Your New Marketing BFF? (New AI Tools You Need To Know About)
Today we are bringing you SOB’s two new Google AI tools that can help your small business. Notebook LM and Google Opal can help small business owners leverage AI for content creation, organization, and app development. Marketing HOT TAKE: Google is NOT going away and is still relevant for businesses...