Small Owned Business (S.O.B.) Marketing
Hey there, small business owners. We’re Chelsea and Vivian, your go-to marketing sisters, ready to help your S.O.B. (Small Owned Business) grow.
On our podcast, we share real talk and no-nonsense advice on what actually works in the world of marketing. From digital marketing tips and social media strategies to branding secrets, we cover it all.
Our mission is to keep the conversation honest, fun, and packed with practical tips you can use right away.
Whether you’re just starting out or looking to take your business to the next level, join us for expert insights, relatable stories, and a good dose of sisterly banter.
Subscribe now and let’s grow your small business together with the S.O.B. Marketing Podcast!
Should You Still Avoid Boosting Facbook or Instagram Posts?
Meta has updated their "Boost Post" options recently, which means we need to reassess whether our "NEVER BOOST A POST" advice still holds true in 2026. If you’ve ever wondered whether that little “Boost Post” button is worth your money, in this episode we'll cover: - how boosting works now in 2026 a...
Mastering Google Merchant Center for Small Businesses
Looking to get your small business’s products to appear in Google’s AI overview or products page? Then this week’s episode of the S.O.B. (small owned business) Marketing podcast, is a MUST LISTEN. This week, Vivian and I are sharing everything we know about Google Merchant Center, what it is, how it...
Ask THESE Questions To Learn More About Your Target Audience
Target audience - one of the most important parts of marketing for any business’s success. Understanding your target audience completely will help you make effective marketing decisions and strategies easier . That’s why this week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I ...
Best Practices to Get Repeat Customers in 2026
It’s time to focus on the lifeline of your small business - your repeat customers! In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing best practices when it comes to getting customers to CONTINUE to buy from you. A new customer is great, but turning that...
Google Shares Generative AI Search Practices to AVOID (June 2026)
Last week we brought you best generative AI practices Google recently shared. This week, we’re talking about WORST practices - or everything Google does NOT want you to worry about when it comes to generative AI search. In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian a...
Google Shares Generative AI Search Best Practices (June 2026)
AI search hasn’t really changed too much when it comes to SEO best practices - but don’t just take our word for it. Last month Google shared their best practices when it comes to SEO and AI search. This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are dissecting and disc...
Where To Find Local Advertising Opportunities for Your Small Business
Get in the (metaphorical) car because we’re going on a summer road trip! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are “driving” along the coast to take you SOBs to different stops/locations where you can find local advertising opportunities. Local advertising ca...
3 Steps To Help You Decide If Marketing Advice Is Worth Your Time
We’re going to court! Marketing court. There’s an overwhelming amount of marketing advice available on the internet - but not all advice is worth your time. This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing our 3 step strategy for evaluating marketing advice ...
Google AI Ads in 2026: New Opportunities Small Businesses Should Know About
Google is at it again, with 2 new ad opportunities that you NEED to know about as a small business owner. This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I discussing Google’s conversational discovery and highlighted answers ads. We discuss what they are, how they work, ...
Mid-Year Marketing Review: A Simple Guide for Small Businesses
We’re officially half way through 2026! In this week’s episode, Vivian and I are breaking down the essentials of a mid-year marketing review, and sharing practical tips on how to get started on one for your small business. Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing ...