In this week’s episode of the Small Owned Business( S.O.B.) Marketing Podcast, we explore the enduring power of direct mail marketing and how it can set your small business apart. Learn how to:
🎯 Get granular with your target audience
📇 Build your own direct mail campaign using postcards
📊 Make educated decisions to optimize your marketing efforts
Discover why direct mail is still relevant and how it can boost your small business. Tune in for actionable insights and strategies!
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?
Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.com/resources/
#directmailmarketing #marketingtips #smallbusinessmarketing #marketingpodcast #smallbusiness
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Chapters:
00:00 Google is NOT Getting Rid of Cookies
10:30 The Relevance of Direct Mail Marketing
19:10 Building Awareness and Bringing in New Customers
23:39 Targeting Specific Audiences with Personalized Messages
25:45 Budget Considerations: Printing, Postage, and Design
34:30 Postcard Sizes and Design Requirements
42:25 Considering Direct Mail as a Complementary Marketing Strategy
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Mailpiece Design Requirements: https://about.usps.com/publications/pub600/pub600_006.htm#ep1006734
Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training
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