This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of Return on Investment (ROI), Customer Lifetime Value (CLV), and Customer Acquisition Cost (CAC), 3 marketing analytics every small business owner needs to track in 2026.
Weโre sharing why these marketing analytics are important, how they can be compared to one another, and how to calculate and utilize these metrics effectively.
Marketing HOT TAKE: It does not matter how old or large your business is, you need to be tracking your data! Agree? Let us know in the comments!
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
๐ฅ An extensive library of tutorials
๐ฏโโ๏ธA community of like minded small owned businesses
๐ Free downloads and templates for you to jumpstart your marketing
๐ฑ A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.
Join our ๐.๐.๐ (๐๐ฆ๐๐ฅ๐ฅ ๐๐ฐ๐ง๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ) ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://www.skool.com/sob
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
02:59 Marketing Essentials for the New Year
05:25 Marketing Hot Take: The Importance of Tracking Analytics
09:22 Understanding Return on Investment (ROI)
16:52 Customer Lifetime Value Explained
29:00 Calculating Customer Acquisition Cost
38: TLDL; Summary of Marketing Analytics
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๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐:
Building a Marketing Budget For Your Small Business in 2026: https://youtu.be/yvmE4e4FyRw
How to Create a Marketing Plan Youโll Actually Use in 2026: https://youtu.be/4aZtxHBBBxE
Support This Podcast: buymeacoffee.com/sobmarketing
๐.๐.๐ (๐๐ฆ๐๐ฅ๐ฅ ๐๐ฐ๐ง๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ) ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://theseasonedmarketer.myflodesk.com/sob
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Episode Transcripts: https://sobmarketing.com/blog
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