In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we’re joined by Hailey from Cork and Fizz, whose mission is to make wine fun and accessible for everyone. 🍷
Hailey shares her journey of building a brand that resonates with her audience and how she’s carved out a unique space in the wine education niche. Together, we discuss:
✨ How to define your brand and communicate it effectively
📣 Tips for standing out in a crowded market
🤝 Building a loyal audience by staying authentic to your mission
Whether you’re in wine education or any other industry, this episode is packed with actionable advice to help you establish a standout brand and grow with confidence!
Thank you again to Hailey for joining us! Scroll down to the Related Content section to find more information about Cork & Fizz.
➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺?
Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
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Chapters:
00:00 Thank You For Listening & Please Leave a Review
05:14 The Beginnings of Cork & Fizz
23:15 Understanding Your Target Audience
26:26 Marketing and Unique Selling Points
30:19 Community Engagement and Learning
36:59 Overcoming Imposter Syndrome
42:18 The Importance of Experimentation in Wine AND Marketing
48:11 Finding Your Niche and Unique Selling Point
51:50 More About Cork & Fizz
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Cork & Fizz: https://www.corkandfizz.com
The Cork & Fizz Guide to Wine podcast: https://www.buzzsprout.com/2189095
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
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