This week on the Small Owned Business (S.O.B.) marketing podcast, we talk about customer avatars, what they are, and how to create one for your small business.
While having a basic understanding of your target audience is great (and important), when you go deeper and flesh out what makes your target audience โthemโ - thatโs when you can connect with them more deeply.
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Chapters:
00:00 Thank You For Listening & Please Leave a Review
03:26 What is a Customer Avatar?
05:27 Basic Customer Demographics
10:33 Technology Adoption Curve
15:40 Psychographic Traits
26:38 Goals and Aspirations of Target Audience
29:36 Identifying Pain Points
32:29 Brand Values Alignment
35:07 Digital and Local Habits
36:46 Language and Tone in Marketing
45:14 TLDL: Key Takeaways on Customer Avatars
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