This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are discussing how to handle negative publicity and why it is important to take it seriously.
We discuss the event that inspired this episode and how important it is to assess situations carefully, respond thoughtfully, and create a proactive PR crisis plan to maintain a good brand reputation.
Have you heard about the Zachary's Daiquiris situation? What are your thoughts? Let us know in the comments!
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
02:24 Understanding Negative Publicity for Small Businesses
04:00 Local Controversy: Zachary's Daiquiris
12:50 Assessing the Situation in a PR Crisis
19:49 Crafting a Thoughtful Response
36:23 Creating a PR Crisis Plan
42:28 TLDL: How To Handle Negative Publicity
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๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐:
TikTok Profile That Broke Story: @sarahebaus
๐.๐.๐ (๐๐ฆ๐๐ฅ๐ฅ ๐๐ฐ๐ง๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ) ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://www.skool.com/sob
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