This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing what an omnichannel marketing strategy is and how it can help small businesses. We define this customer-centric marketing strategy, talk about the many benefits implementing this strategy can bring (like customer loyalty and retention), and we of course provide you with actionable steps to start your omnichannel marketing journey.
Marketing HOT TAKE of the week: Knowing and understanding your target audience is THE most important step to a building a solid small business. Do you agree or disagree? Let us know in the comments!
Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing OR by liking, subscribing, following, leaving us a review, and all of that good stuff!
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
๐ฅ An extensive library of tutorials
๐ฏโโ๏ธA community of like minded small owned businesses
๐ Free downloads and templates for you to jumpstart your marketing
๐ฑ A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.
Join our ๐.๐.๐ (๐๐ฆ๐๐ฅ๐ฅ ๐๐ฐ๐ง๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ) ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://www.skool.com/sob
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
03:28 Understanding Omnichannel Marketing Strategy
09:12 The Importance of Customer Experience
18:40 Implementing an Omnichannel Marketing Strategy
26:58 TLDL; Omnichannel Marketing for Small Businesses
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๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐:
What Is Customer Journey and Why It Matters For Your Small Business: https://youtu.be/s2T4hgxjWuk
Support This Podcast: buymeacoffee.com/sobmarketing
๐.๐.๐ (๐๐ฆ๐๐ฅ๐ฅ ๐๐ฐ๐ง๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ) ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://theseasonedmarketer.myflodesk.com/sob
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Episode Transcripts: https://sobmarketing.com/blog
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