This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the relevance and effectiveness of podcasting as a marketing tool for small businesses. We talk about the benefits of podcasting, including building authority, creating community, and enhancing SEO. We also address the challenges of podcasting, such as the need for consistency and the potential costs involved.
Marketing HOT TAKE of the week: Do we have too many podcasts? Let us know in the comments if you think people should continue to create new podcasts (Team Vivian) or if you think thereโs too many podcasts out there already (Team Chelsea).
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
๐ฅ An extensive library of tutorials
๐ฏโโ๏ธA community of like minded small owned businesses
๐ Free downloads and templates for you to jumpstart your marketing
๐ฑ A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.
Join our ๐.๐.๐ (๐๐ฆ๐๐ฅ๐ฅ ๐๐ฐ๐ง๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ) ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://www.skool.com/sob
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
03:57 Marketing HOT TAKE: Podcasting Landscape: Too Many or Just Right?
07:35 Benefits of Podcasting for Small Businesses
27:03 What Podcasting is Not Great For
37:34 TLDL; Podcasting for Small Businesses
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๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐:
๐.๐.๐ (๐๐ฆ๐๐ฅ๐ฅ ๐๐ฐ๐ง๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ) ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://theseasonedmarketer.myflodesk.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Episode Transcripts: https://sobmarketing.com/blog
Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt
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If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
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