This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of early planning for holiday marketing. We list out key dates such as Black Friday (and even Thanksgiving!), the need to strategize marketing efforts well in advance, and we discuss some specific tips you can use in your holiday season marketing.
Vivian did the work for you and created a free Holiday Season Marketing Checklist! Download it here: https://theseasonedmarketer.com/holiday
We started a new segment at the beginning of our episodes: S.O.B. Marketing Hot Take! This episode we want to know if youโre Team Capitalism (and think itโs normal for people to shop on Thanksgiving day) or Team thanksgiving (and think people should wait until Black Friday). Let us know in the comments which team you are and why!
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Join our ๐.๐.๐ (๐๐ฆ๐๐ฅ๐ฅ ๐๐ฐ๐ง๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ) ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://www.skool.com/sob
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
01:25 S.O.B. Marketing Hot Take: Thanksgiving vs. Capitalism
06:54 The Importance of Early Planning in Marketing
11:12 Holiday Marketing Checklist FREE DOWNLOAD
12:13 Utilizing Data and Customer Insights in Marketing
20:09 Product Strategies for the Holiday Season
30:07 Engaging Existing Customers in Holiday Marketing Strategy
34:06 TLDL; Planning for Holiday Season Marketing
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๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐:
Holiday Marketing Checklist: https://theseasonedmarketer.com/holiday
The Power of Repetition in Small Business Marketing: https://youtu.be/k01cKs5CkTE
Podcast Episodes with The Design Demon:
https://youtu.be/9Ipub1BF24I
https://youtu.be/zPA3dyIVF4M
Marketing to Existing Customers: https://youtu.be/yO1fSk1xEKk
๐.๐.๐ (๐๐ฆ๐๐ฅ๐ฅ ๐๐ฐ๐ง๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ) ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://theseasonedmarketer.myflodesk.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Episode Transcripts: https://sobmarketing.com/blog
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