This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO terms like AEO (answer engine optimization), GEO (generative engine optimization), and SEO (search EVERYWHERE optimization).
We also mention how these new SEO terms highlight the changing landscape of being found online and what small businesses can do to stay competitive in the marketing world, especially as AI continues to influence search engines and consumer behavior.
This weekโs Marketing HOT TAKE: Small business owners can no longer ignore how AI is being used in the business world. Are you Team AI or Team No AI? Let us know in the comments!
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Join our ๐.๐.๐ (๐๐ฆ๐๐ฅ๐ฅ ๐๐ฐ๐ง๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ) ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://www.skool.com/sob
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
03:27 Marketing Hot Take: Do We Have to Stay Up to Date With AI?
06:45 Understanding SEO and Its Evolution
12:20 SEO: Search Everywhere Optimization
19:09 GEO: Generative Engine Optimization
26:27 AEO: Answer Engine Optimization
40:19 TLDL; New SEO Terms You Need To Know
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๐๐๐๐๐๐๐ ๐๐๐๐๐๐๐:
Googleโs Search Generative Experience (SGE): https://youtu.be/pyhLbSnfglI?si=i7UdgauhdyBgDgXH
๐.๐.๐ (๐๐ฆ๐๐ฅ๐ฅ ๐๐ฐ๐ง๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ) ๐๐จ๐ฆ๐ฆ๐ฎ๐ง๐ข๐ญ๐ฒ: https://theseasonedmarketer.myflodesk.com/sob
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Episode Transcripts: https://sobmarketing.com/blog
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