Get your compass out, fellow cartographers. This week on the Small Owned Business (S.O.B.) Marketing podcast, Vivian and I are here to help small businesses learn and map out customer journey.
We discuss the differences between the customer journey and the marketing funnel, as well as how understanding the customer journey can lead to improved satisfaction, loyalty, and effective marketing strategies.
We also share the stages of the customer journey, including awareness, consideration, decision, delivery, and loyalty, and actionable insights on how to map out this journey effectively.
Have you ever mapped out your customer journey? Let us know in the comments!
Have a question you want answered on the S.O.B. Marketing podcast? You can leave it in the comments or send us an email at Help@TheSeasonedMarketer.com.
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
05:52 Understanding Customer Journey vs. Marketing Funnel
11:15 How a Customer Journey Helps Small Businesses
14:09 Stages of a Customer Journey
24:56 Resources for Mapping out Customer Journey
30:28 TLDL: Key Takeaways on Customer Journey
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