Mid-Year Marketing Review: A Simple Guide for Small Businesses

Mid-Year Marketing Review: A Simple Guide for Small Businesses

We’re officially half way through 2026! In this week’s episode, Vivian and I are breaking down the essentials of a mid-year marketing review, and sharing practical tips on how to get started on one for your small business.


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Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:

* An extensive library of tutorials
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* Free downloads and templates for you to jumpstart your marketing
* A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.

Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:
00:00 Introduction to SOB Marketing
01:27 Marketing HOT TAKE - If It Ain’t Broke - Maybe Fix It?
02:59 The Importance of Auditing Your Marketing Data
16:08 Analyzing Campaign Performance: What to Look For
30:24 Creating Action Plans for Improvement
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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

How To Build A Marketing Budget: https://youtu.be/yvmE4e4FyRw

How To Create A Marketing Plan: https://youtu.be/4aZtxHBBBxE

Podcast Sponsorship Inquiries: https://sobmarketing.com/contact

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𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲:  https://theseasonedmarketer.myflodesk.com/sob

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Episode Transcripts: https://sobmarketing.com/blog

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entrepreneur, entrepreneurship, marketing, small business marketing, small business,