Small business owners are always being told they NEED to be showing up on video but is it true?
In this episode of the S.O.B. Marketing Podcast, we have a candid discussion about how your smalll business can benefit from video marketing, as video is becoming increasingly important across social media, Google, and AI search, giving small businesses another way to get discovered, build trust, and connect with potential customers.
Hate being on camera? That's ok - we break down how you can create effective video content without ever putting your face on camera.
Video marketing can really help put your business on the map, but you don't have to become an influencer or create 20 videos a week - you just need a video footprint to help people discover your business, understand what you do, and feel more comfortable choosing you.
Vivian (00:13) Yeah, they've been doing that.
Chelsea (00:15) Hey everyone, welcome to the SOB Marketing Podcast, where we celebrate the SOB that you are and if you haven't figured it out yet, we mean small owned business, we don't mean SOB.
Vivian (00:26) Listen, we know that as a small business owner, you are working hard on the daily to keep your business fully operational while trying to promote it. And while some days it may feel like the business is owning you, if we're being honest with each other, I bet you would admit that you wouldn't give up the insanity for anything.
Chelsea (00:46) Our commitment here at the SOB Marketing Podcast is to give you the real talk, what works when it comes to advertising, marketing, promoting your business, and then what doesn't really
Vivian (00:57) And Chelsea and I promise to always keep the conversation real.
Chelsea (01:01) Vivian, my intro today for this podcast has nothing to do with what we're gonna be talking about, and it is that I am cold.
Vivian (01:08) Yes. So we are at a breezy what fifty degrees? Not it's how many degrees outside? Like eighty something, Chelsea. Outside.
Chelsea (01:21) it's like seventy two, okay cold.
Vivian (01:24) If you guys wanna send her hate mail per usual, go ahead and leave it. If seventy-two you think is acceptable temperature, let her know.
Chelsea (01:33) Well, look, I have a sweater on today, so I'm feeling cozy and I'm ready to talk about everyone's favorite topic, Vivian, which is AI No.
Chelsea (01:44) Video marketing.
Vivian (01:46) Okay, yes. video marketing
Chelsea (01:47) I think it's an equally spicy topic.
Vivian (01:50) It is. It can be I don't wanna say divisive, but I think it does kind of invoke some very strong feelings. Emotions.
Chelsea (02:00) Yeah, and
honestly, no one wants to be in front of the camera.
Vivian (02:05) No
no no. Here's the thing. What I was gonna say is you're either one or the other, right? So I think that some people actually really enjoy being in front of the camera and they're one hundred percent living it. And then the other people are like, I would much rather not, right? But today's conversation, I think, how do we wanna frame it? We're gonna be talking about the fact that do Yeah,
Chelsea (02:26) You have to do video marketing.
Vivian (02:28) because we're in twenty twenty six. And so
Chelsea (02:31) The answer is yes. You do have to do a video marketing. Vivian already gave it away.
Vivian (02:36) because we we want you guys to be able to fully capitalize on these opportunities that you have and we're gonna talk about some of the benefits that being on video can have. And hey, by the way, Chelsea has also thought about the fact that if you yourself do not like being on camera, that's a okay.
Chelsea (02:55) But you still need to do video marketing. So we're gonna have some examples of how you can do it without being the person in front of the camera. Okay. Okay. Perfect. So Vivian, let's start with our pew marketing hot take. My hot take this week is I believe it was last week that I said you can do whatever you want.
You are a small you are the small business owner, you know, we can't tell you yes, you have to do something or no you have to do something. It's all about whatever scenario you're scenario you're in, right? Okay. So I'm gonna go against that. And I'm gonna say right now, in 2026, you need to be doing video marketing, period point blank.
Vivian (03:47) i like that, you're showing the people you can change your mind from one week to the next. You you can go back on what you just said last week. Correct. I will agree with that hot take. You guys tell us in the comments if you disagree, if there's a space, a world where a reality where you're like
I can one hundred percent just not show up on video or my business doesn't have to have any video marketing attached to it and I can still successfully do what I'm doing.
Chelsea (04:21) Yeah. See, great distinction. We're talking about video marketing. You have to be doing video marketing. I'm not saying you have to be in front of the camera. You don't You don't gotta be the star, but you do have to be creating videos. All right.
Vivian (04:39) Tell us.
Chelsea (04:40) Why? For one, Vivian, these social media platforms love video and they're pushing video and video content is what they want.
And unfortunately we have to give the people what they want.
Vivian (04:55) I mean, you do. And so if you are, which is that that one right there, that talking point, that bullet point rather, I think not a shocker to anybody, right? If you're on Facebook, if you're on TikTok, if you're on Instagram, even LinkedIn now, and you guys in our SOB community, we just recently talked about the fact that Reddit is going to start using
vertical form videos or some form of video marketing as well. I mean
Chelsea (05:28) I guess.
Vivian (05:28) Yeah, in Reddit for those of you that don't know, that's typically just a what would you call it, Chelsea? It's like a full it's a forum. Yeah. So historically they've never done video stuff and now they're gonna be rolling out some type of option. And so if that doesn't signal to you that all of these platforms are kind of moving in that way, it's just it it's the times.
Right. It's one of the main ways that people are communicating, connecting, all of that stuff. And so, I don't think that's gonna be shocking to you what she just said. The key here is depending on how you're wanting to use these platforms to grow your small business. If you're serious about the way that you show up on Instagram.
And wanting to introduce your small business to people via Instagram, then you kinda need to just not be posting photos, right? Like you can't you whether and video marketing to you guys, spoiler alert, also includes if you guys are showing up on stories. Okay. Great point. Yeah. So if you're if you're like, okay, well, great, I'm not gonna hit record in that way, right? To post it as a reel.
Well, if you're showing up on stories by like recording when you're opening up your storefront, or perhaps you're giving people an update via stories on a new product you have or the fact that the product's delayed, whatever it is, that's video marketing. Mm-hmm.
Chelsea (07:02) Thank you. Thank you for bringing that up. I love that. my next point as to why you need to be doing video marketing, Vivian, I think you're gonna push back on me on this. people now have the attention span of a goldfish.
Vivian (07:15) oh, I'm not pushing back on that. Why would I push back on that? What'd you think I was gonna say?
Chelsea (07:20) You're making a generalization or something like that.
Vivian (07:23) No! the generalization is correct. I mean listen, there's there's me being hopeful and me being dumb. Our attention spans have gotten shorter.
Chelsea (07:33) Yeah, no one wants to read anything. Well, in some scenarios and in some cases people do want to read stuff. I do I wanna push back on my own point.
Vivian (07:45) So you were projecting a second ago, okay? You were wanting a pushback, but you were saying I was going to
Chelsea (07:51) It is good to repurpose content and to have content in various formats. So, yes, you should create the video to share the information. There are still people who want to read things. Yeah. And I think don't let this stop you from creating a blog post or a carousel or stuff like that. Because one, repurposing your content is good. That helps you get more touch points. And some people
Don't wanna watch video. That's how I feel about YouTube videos. YouTube videos are too long. they talk too slowly. I'd rather just read it. I'm either gonna read the video or I'm going to watch it at two X speed.
Vivian (08:34) Okay,
that is the part that I cannot relate to you guys. I don't care what I'm doing. I cannot watch anything on two X speed. I don't know. Call me
Chelsea (08:41) People talk too slowly.
Vivian (08:43) Yeah, call me an old forty year old. Like I cannot like I cannot listen to something that's like talking really fast, like stop.
Chelsea (08:50) you know what that's an attent.. that's my attention span being too short. I'm like you're talking too slowly. This is taking too long
Vivian (08:59) Yes.
Maybe the best way to think about this is people process information or like receiving information in different ways. And sometimes it's dependent on the information or what you're getting, right? So for some cases it's appropriate for me to get a text, right? For certain things. For others, it's appropriate for me to get an email about it. And then some of it I enjoy watching on video.
Others, I prefer to read on a blog post. And so it's it's a just one more arm of you being able to tap into people. That's not that doesn't mean that you only do that one thing, but it means that the people that prefer that method of communication are going to be able to discover you in the way that they prefer, right? Yes.
Chelsea (09:50) Okay. Next reason why we need to be doing video marketing. It is easier to build trust and to build a relationship when you are using video marketing.
Vivian (10:01) Yeah, this is proven. Mm-hmm. Okay. There are studies out there that for one, you know, even I I'm I come from the YouTube world, meaning that that's where I started creating content on YouTube, lots of marketing tutorials. And when I was first kind of learning about video marketing, the one thing that I found interesting is they started doing these studies where the results would come out and they would say,
Or their findings would say that people that used hand gestures actually came off a certain way in their videos. Like okay, so like if you have a camera directed at you and you are just kind of stiff and you're not using any hand gestures or whatever, it's harder for people to relate to you. However, they say
Chelsea (10:50) I feel like I look evil.
Vivian (10:51) that's right. I mean, you look evil all the time. So I don't know that's the hand stuff.
But they say that hand gestures can help to emphasize certain like if you guys are watching this on YouTube, I just did it on purpose, okay? It can help emphasize, right? You can use hand gestures to prove a point or to just drive home a point. And there's a lot
Chelsea (11:16) you're me I just like moving around so I just have to move while I'm talking for some reason.
Vivian (11:22) As humans we pick up a lot of cues from people by looking at them. And so that's part of what video marketing allows you to do is to subtly be able to give people cues that they may not be able to just through audio format or just through a photo. So I like it.
Chelsea (11:40) An example that's not quite an example, but I think it still works.
Vivian (11:45) Okay.
Chelsea (11:46) Cause it's not video. But Tim and I don't text each other. We snap each other on Snapchat. Because when we're having a conversation, I can make my face, right? Okay. Like if I disagree with something, well I can type out I disagree, but I can also like send him an angry face, you know. Or can I
Vivian (12:08) Which, can I clarify?
Chelsea (12:10) what
Vivian (12:11) you're you're correct. I think there's a level of like you being able to drive home. Yes. Right. How your sentiment about something if you agree, if you disagree, if you're not on board. What I wanna tell the people is she's not exactly telling you a hundred percent of what's going on here because they don't just snap in if you're in my age group, if you're
like thirty five and above, you probably do not understand these younger kids. Okay, 'cause I do not. And what I don't understand is how you can snap each other just from the nose up.
Chelsea (12:47) My eyes are very expressive.
Vivian (12:48) like, they don't even include their entire face
Chelsea (12:52) No, Tim includes his entire face, usually almost a hundred percent of it.
Vivian (12:56) When I see you sending him snaps, you literally just do your eyeballs and your forehead.
Chelsea (13:00) Well, because I'm out in public, I don't wanna be like taking selfies. So I'm trying to be more respectful.
Vivian (13:07) And so you're telling me just from your eyes you can make them
Chelsea (13:11) Yeah, my eyebrows do great work.
Vivian (13:14) They're a paid actor.
Chelsea (13:15) Yes. They are paid actors.
Vivian (13:18) They have their SAG card.
Chelsea (13:19) My face is very expressive. I have gone that a lot in my life.
Chelsea (13:25) let's, let's move on. My next point as to why you need to be doing video marketing. And it's my favorite one. S E O. S E O.
Vivian (13:38) Search Everywhere optimization.
Chelsea (13:40) notice how we didn't say search engine optimization, because it's different now. And we have an episode about that. Go listen to that. It's search everywhere optimization. And why is it called that? Because
Across the board now, people can find you. And people can find your videos. Weren't we just talking about that Google? You know, not only does Google now populate Instagram and TikTok videos, but now they're also gonna populate videos in their AI section. What is that called? In their AI overview.
Vivian (14:16) Yeah, they've been doing that. And so, to your point, video marketing is a great way for you to be able to show up in any of these AI generated search results. Okay. Because we do know and Google understands. I mean, they everyone, all these AIs understand the people, okay? And they understand that for one, if you're searching for something like how to fix a leaky sink or something, okay.
More than likely what they're gonna do is yes, they're gonna provide like a written response or overview of how you could go about doing it. But if there's specifically a video on TikTok or on Instagram that for one has a shit ton of views, okay, and the commentary is all like this was super helpful, thank you so much, then they're likely going to include that short form video in there to help you. And they'll say, Here's a video on how to go fixing
the thing that you're looking to fix. You forgot already.
Chelsea (15:17) The sink, the faucet.
Vivian (15:19) Yes, Amnesia. but that's the that's the thing. Video marketing can help your chances of showing up in these AI overviews or AI chatbots. The other thing that Chelsea threw in there, she kind of slid it in there, but you guys
Google now has a whole section for short videos. Yeah. Okay.
Chelsea (15:44) Yea, There's an entire tab.
Vivian (15:47) An entire tab in Google search results for short videos. They definitely understand that it is the way people are wanting their information or they're out there searching for information. So if you are considering your search everywhere optimization and you want to give your business the highest chance, then
integrating some video marketing is going to help you with that.
Chelsea (16:13) Absolutely. Okay. So we've sold everyone. Everyone agrees. We need to be doing video marketing.
If you don't agree, put it in the comments. Let's have an Well, I was gonna say let's have an argument, but no, let's have a friendly conversation. I'd love I
Vivian (16:34) Duke it out.
Chelsea (16:36) I honestly would like to hear your opinion if you don't agree, if you think we don't need video marketing. I do have a couple of examples where you don't necessarily need video marketing. I think
you would still benefit from it. But some examples for avoiding video marketing or not avoiding some examples of businesses that don't necessarily need to do video marketing, if you rely entirely on direct referrals or local contacts. Then you then you don't necessarily need video marketing. However, I do think it could still be beneficial.
Vivian (17:14) You already said this in your caveat. Even if you're doing direct referrals, like local referrals, it it could be video marketing could be a great way to help speed up the process in which someone maybe is gonna trust you, right? or maybe just introduce you to something, right? It's kind of like a little shortcut. So to your point.
Chelsea (17:39) So, example, Vivian, let's think landscapers. Okay. Right? Okay. How many landscapers are you seeing on social media right now that are going viral?
Vivian (17:49) I mean, have you seen a lot of
Chelsea (17:51) I see them all the time. There's the this one company, they're they're a bunch of Hispanic Puma? The guy's name is Puma? I think so.
That's what I d did I not say landscaping. I said landscaping. I'm sorry. Construction. Construction is still a good example. Yes. Okay. A lot of these construction companies, landscaping companies, are putting time into social media and video marketing.
Vivian (18:20) two different ways to view this. Okay. For one, yes, they've gone that Puma guy, Hispanic guy, if you guys have not seen it, it's the cutest like little dynamic they have with their boss and the construction team and all this, okay. They do some big projects, but it looks like they do work on some homes. So video marketing, you upload something
let's say you go viral or people start to watch it right and they're like, wow, I really like that team. What would make sense is if because at the end of the day, we don't want you just creating videos for trying to go viral. It needs to convert to sales for it to be worth your time as a small business owner. So it makes sense to me that if they're working on actual home sites,
that homeowners watching this are like, that's the team I want to trust with building out my backyard or redoing my stuff. If they're doing more larger construction jobs, you could still make the case because initially I thought, well, you know, the probability of them actually getting a bigger construction job from a big company is smaller. The chance of that is smaller because not that many people are going to be like, let me hire them.
from the video, but that's not true because all they need that video just needs to find the one decision maker in the company to be able to provide the opportunity for that. Okay. So either way, video marking would still help. But I understand what you're saying, which is there are some industries where maybe it's not as vital.
Chelsea (19:57) Yes. Y'all please don't call me wishy washy.
Vivian (20:00) This episode of the SOB Marketing Podcast is brought to you by the SOB community. If you're a small business owner that is neglecting your marketing and you feel like you've wasted money and time on marketing help that didn't deliver, or if you're just craving support from people who actually get what it's like to run and promote a small business, then our membership community is for you. Visit skool.com/slash SOB to sign up today and
To get instant access and weekly support, that's skool.com/sob.
Chelsea (20:36) Talk about we've sold people, but we haven't necessarily sold you on being in front of the camera. That's fine. You don't have to be in front of the camera. I listed some ideas for you. I love it. So you don't have to be the person in camera. for example, if you have staff, put them in front of the camera.
Vivian (20:59) your job it's what I pay you for it. No. Obviously you wa remember you want it to be a good representation of your business. So also putting someone who doesn't want to be on camera, like if they really are adamant about like I do not want to do this and you're forcing them to do it, it's gonna come across on the camera. So just remember that.
Chelsea (21:20) Yes, but if you can find some sta it's great to show potential target audience who your staff is. They can get more comfortable with them. It's great for sharing personality and stuff like that. Again, don't force anyone to do it, but something you can do. Get staff to do
Vivian (21:39) Interesting thing that I've seen a rise in in some of these small business groups that I'm in is we've talked about in previous episodes the shift to doing a lot more live selling. Okay, you guys it's it's coming down the pipeline if you have not heard, okay. More and more people are gonna be doing live shopping, whether it's through TikTok or any of these other platforms. I have seen an increase in people posting
asking or sharing that they are hiring someone to be on camera actually doing the live selling because the small business owner does not want to do it themselves. So they want to hire somebody to specifically come in and for two hours, you know, an hour of prep time and then an hour live on the feed they're looking for someone that's
energetic, that's good in front of the camera, that maybe loves trying on the clothes, talking about the product. So there's a particular type of presence that they're looking for. But it is interesting that they are outsourcing that part of it.
Chelsea (22:42) I love that. That that's something you can do. Outsource it. I love it. Okay, you can also do voiceovers and use stock footage or b roll.
Vivian (22:52) Yes, very B roll, can you explain?
Chelsea (22:57) Okay, so your B roll is going to be supplemental, right? Okay. So it's going to be maybe you just well, not you, maybe your hands making a coffee.
Vivian (23:10) Sure.
Chelsea (23:11) Right? Or just a pan of your storefront. What's going on? Like it's it's supplemental. It's adding some extra oomph to your voiceover.
Vivian (23:23) Like An extra layer of something.
Vivian (23:37) Okay, and so I love this because what you're talking about here is if you're if you're like, I don't like talking head videos. It's I don't want it to be about me. That's okay. Doing you mentioned a voiceover. Yeah. Okay. Scripting, doing a voiceover, but knowing what the topic is for the video can help you piece together the B role. So then it's not you sitting in front of a camera, but maybe like Chelsea said, it's you making a coffee. Or if you're talking about
your upcoming you're a crocheter and the holidays are coming up and so you want to give people a preview of what you're gonna be like selling this holiday season. Maybe all you have to do is record yourself actually making something and then the voiceover is gonna tell you all the details that you need, right? You can interject other stuff on the screen so that way it keeps their attention. But I like what you're saying, which is basically
Just be as creative as you want. Video marketing doesn't really have to be about you. It's a remember, it's your trying to share either your information or your content with your target audience. So find a creative way to get that across.
Chelsea (24:39) Yeah. Umm..
packaging videos. People packing up the order and shipping it out and you actually watch their hands do it. Like stuff like that. So
Vivian (24:47) Become so popular, yeah.
And you guys, I think the exciting part about this is that you probably are gonna giggle when you see like what actually captures people's attentions, some of those packing orders. I'll watch a couple of them and I'm like, how many views does this thing have? And then also when you read the comments, it's actually people saying, I ordered.
From you last week. I hope that you're packing my thing too. And they're watching it with expectation or hope that maybe they will see their order being packaged up. I don't know what kind of satisfaction we get out of it, but apparently it's quite a bit, so
Chelsea (25:24) I mean, has someone ever videoed your package?
Vivian (25:28) No.
Okay, first of all that sounded well.
Chelsea (25:31) I said it and I was like Wait, I didn't word that correctly, but
Vivian (25:35) That's
not the kind of podcast we're
Chelsea (25:38) Move
on. Let's move on. my my third bullet point was I wanted to emphasize if you have a product, you can get away with just showing your hands. Like if you're trying to explain how the product works or if you're trying to just show people what it is, like you can focus on the product. You don't have to be in the video.
Vivian (26:00) Oh, and I will add to that that even if you're a service-based business, you can do this because now it maybe requires a little more, you have to get permission from the actual client, but you can easily like
Chelsea (26:15) Before and after
Vivian (26:16) Yeah, or show your experience, the experience at your small business through the perspective of a client that's coming in. And basically it means you're not showing up on camera. You ask your client ahead of time.
Hey, when you show up for your hair appointment tomorrow, do you mind if I capture some video footage so that I can make a reel out of it? And if I
Chelsea (26:39) Yeah. Sorry, I've created a lot of videos for I I worked in the beauty industry. A lot of like eyebrows. Eyebrow
Vivian (26:50) Yeah.
Chelsea (26:51) threading and tinting. A lot of videos. You don't see the actual esthetician, but you see her hands while she's doing the thread and all of that stuff.
Vivian (27:00) Well and I'm even thinking Chels.
Chelsea (27:01) Love
I'm sorry, people love that kind of content because they like seeing the process. Yeah.
Vivian (27:06) and you can add a voiceover afterwards, but the key there is she had mentioned specifically showing someone the product. It it's the same thing with the service space. That's my only point, is that it's just them being able to experience kind of what they would experience if they were walking through your doors. And we talked about how video marketing is kind of that shortcut to trust. You guys don't downgrade how this word always gets me.
Familiar
Chelsea (27:38) Familiarity. Familiarity? Yeah.
Vivian (27:40) Yes. Yeah. How important that can be to people. It can help ease for people that have anxiety and stuff. If they're going to try out a new service, it helps to ease that anxiety because they're like, I kind of know what to expect. Okay. Or I've kind of seen the environment and even that makes me feel a little better.
Chelsea (28:00) Absolutely. So those are some examples. You don't have to get beh in front of the camera. However, if you're feeling brave, I want you guys to be in your videos. That's the easiest way to build trust, to connect, to build that familiarity.
Vivian (28:22) That's right, the word that I have so many issues with, so many problems. The we have in our SOB community, we have one of our dear friends that's a part of the community and she owns a business that's a product. She has a clothing line. But we always try to remind her, encourage her to show up on camera. And she has done a little more of that this year, which is great because interestingly enough, those are always the videos that do really well for her. Her actually being
on camera, even if she's not talking directly to camera, she's figured out ways to not have to do that in some of these instances. And they always seem to generate more comments, more interactions. I think there's just something about seeing either the person that's behind the business sometimes that helps and which this does remind me because we talked about this just in the previous episode.
Some people don't want to be their business. They don't want to be the you know the face. The face of the business. And that's okay. But this whole conversation, hopefully we have just relayed to you the importance of in 2026, video is kind of where it's at. Yes. Okay. Regardless of whether it's you being the face of your business or not, you kinda need to have a video footprint.
for you to get discovered or found in some kind kind of way. And the examples that you brought, yes, there are some industries where it's less important, maybe, or or maybe let me just rephrase it this way. You can still make money without doing it. I'm not saying that you can't, but you're also probably leaving money on the table by not engaging in video marketing.
Chelsea (30:0) Absolutely. And I some points I wanna make. Let's remember that with all content marketing, it's about quality, not quantity. I'm not telling you to pump out twenty videos in a week, but focusing on creating video content that your target audience wants to see from you.
Vivian (30:31) And maybe where you start, a good starting point could be we use the term evergreen in marketing. Chelsea, can you kinda explain evergreen if someone hasn't heard that?
Chelsea (30:41) Evergreen content is content that is always gonna be relevant to your business.
Vivian (30:47) Okay, so give us an example if let's say well one of your clients is a plastic surgeon. Yes. Okay, so what would be a good evergreen piece of like a topic for him?
Chelsea (30:59) FAQs about deep plane facelifts. He does that's his main thing is deep plane facelifts. So answering some questions and whether that's a carousel or a video or a blog post probably should do all three. Yeah. But that is something that people will always be looking for.
Vivian (31:17) Right, And so the reason I bring that up as a starting point is if he were like which luckily her client loves video marketing, so not a problem, okay. But if he was kind of hesitant to to even start dabbling in video marketing, the one thing that you could think about is okay, if I get these questions often, let me create a video that's addressing these top three questions that I get asked.
And that way I'm being very selective about the topic. It's also something that I could refer people to, right? So maybe when they schedule a what do you call it, a consultation with me, I have my team just remind them, like, hey, by the way, go on our, you know, our Instagram and look at the the tagged, you know, reel at the top of it or the pinned.
The pinned reel, it's going to answer some of the questions. And so that way they're better prepared. I'm thinking this can work for whether it's you had talked about wax services or anything else. If you're struggling to even want to do video marketing, it's likely because in your head you're thinking you have to get up and dance and like do all this like silly stuff. If that's not your vibe, that's okay. Take, use it to your advantage. Okay. How
How cool is it that you can literally take the questions that people are bombarding you with all the time, or the fact that you have this product and the one thing is you always get people responding back saying, Hey, by the way, how do I clean this thing? How do I make a video showing them? Yeah. And then literally you just have to direct them to the video. Okay. Saves you time, works best for you, probably gets you in the search engines. Okay. And it's it's video marketing without it having to be about you.
Chelsea (33:10) Perfect. This was a good conversation. I've decided. My mark of approval is on this conversation. I hope you guys consider video marketing. before I wrap up, one other point I wanted to make. Yes, I said quality over quantity. Quality means quality content. Yeah. Okay, if your your video does not have to be crystal clear perfect.
Vivian (33:34) And it doesn't have to be videography. If you're like, Yeah, do I have to spend three thousand dollars to hire a videographer? No. Start small. Uh-huh. IPhones, these iPhones these days, I'm an Android girl, okay. these phones have very, very good camera quality. Okay. So start there. You don't need fancy equipment. You don't need a hire and like
Chelsea (33:58) You could buy one of those microphones. They're like twenty bucks. Yeah. You're fine. Okay. Wrapping it up. Pretty, pretty, pretty, please. Leave us a review. We will shout out your review. We'll talk about your business on air. We'll
Vivian (34:12) Whoa, do it.
Chelsea (34:14) but only if you leave us a review. Five stars only. That's all I'll accept. but no, seriously, it helps us get in front of other small business owners and our whole thing is
creating a community so that we all feel confident and comfortable handling our marketing on our own. Absolutely. Yes. So leave a review, make sure you're following, you're subscribed, and go be the best SOB you can be.