Email marketing is one of the most effective marketing strategies, but it is constantly overlooked.
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the essential steps for small business owners to effectively implement email marketing. Think of this episode as a roadmap! We are providing you with actionable steps to begin and build your email marketing strategy and ultimately drive business growth.
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Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
02:45 The Importance of Email Marketing
04:17 Setting Up Your Email Marketing Platform
16:16 Creating Your Email List and Lead Magnets
20:11 The Importance of Consent in Email Marketing
24:38 Sending Out Emails to Your Email List!
32:32 Segmenting Your Email List for Better Engagement
37:12 TLDL; Quick Recap of Email Marketing Steps
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Choosing the Right Email Marketing Platform: https://youtu.be/ZEkPOQskpDE
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*Intro* Chelsea: Hey everyone and welcome to the S.O.B. Marketing podcast. Where we celebrate to S.O.B. you are, and if you haven't figured it out yet - we mean Small Owned Business, we don't mean S.O.B...
Vivian: Listen, we know that as a small business owner you are working hard on the daily to keep your business fully operational while trying to promote it. And while some days it may feel like the business is owning you, if we're being honest with each other I bet you would admit that you wouldn't give up the insanity for anything.
Chelsea: Our commitment here at the S.O.B. Marketing podcast is to give you the real talk, what works when it comes to advertising, marketing, and promoting your business. And then what doesn't really work.
Vivian: And Chelsea and I promise to always keep the conversation real.
*Beginning of Episode*
Vivian: Welcome back to another episode, you guys, of the SOB, Small Owned Business Marketing podcast. I'm Vivian. This is Chelsea. Your marketing duo. We're here to drop some knowledge today. Before we begin or even introduce the topic we're covering, just a friendly reminder, if you guys are listening on your preferred podcast platform, go ahead and hit subscribe so that way you could get notified every time we drop a new episode. We have over 120 episodes now for you to binge. So if you like the content today, go back in our catalog and just listen to a couple other episodes based on topics that interest you. I promise you, I think you will find them useful and also semi-interesting. We're not the boring kind of gals. So we try to bring the topics here with a little bit of spice.
Chelsea: We sure do.
Vivian: We hope you guys appreciate that. Chelsea, what are we talking about today? Oh, wait!
Chelsea: We both remembered at the same time. We do something a little different here on this podcast. We have a TLDL section. Too long, didn't listen. We know that small business owners are strapped for time. If you just want a really quick synopsis, synopsis of this conversation, go to the TLDL chapter and I will give you a little summary. Just remember to go back and listen to this full conversation because, you know, that's where the meat and potatoes is.
Vivian: Yes, that's where all the good stuff is.
Chelsea: You need more than just the summary. Yes, topic wise, today we are doing a roadmap. We are talking about how to do email marketing.
Vivian: All right, I'm just going to say it. You guys know we are suckers for email marketing around here. So let me just very quickly get this out of the way. If you think email is dead, it's not, okay? It is a very good use of your money. So for every dollar spent in email marketing, you are estimated to get back on average, how much money?
Chelsea: It is $36. $36, Vivian.
Vivian: Yes, so that is a wonderful percentage to get back. Dollars spent, you get $36 back. So today, though, what we were thinking when we were having this conversation, because we talk about email marketing all the time is...
Chelsea: Yeah, we do.
Vivian: We do. It's like, OK, well, great. You're a small business owner and somebody tells you, "hey, have you thought about email marketing? It's a good investment of your dollars and it also gives you direct access to potential customers". All right, but how do you actually go about setting up this whole email marketing thing?
Chelsea: So that's, today we're going to go step by step. If you don't have an email list, you don't do any email marketing, this is how you're going to set it up. So you can start doing email marketing.
Vivian: Perfect.
Chelsea: Perfect, okay. So the very first step, the very first thing that a small business owner is going to do, you're going to pick an email marketing platform, okay? Do not, do not send emails about your business from a Gmail account. It illegitimizes your business.
Vivian: I want to know if you guys are tired of the abuse from Chelsea in this podcast. She's constantly telling you guys what to do and what not to do. She's correct on this one though. I will stand behind you.
Chelsea: Thank you.
Vivian: Think of it this way. You know, if you're somebody who is reaching out to a business, asking them for a quote, and then when they email you back the quote, you actually get it from a Gmail account, there is that part of you that's like, oh? Right? Like, why don't you have an at whatever your business name is dot com.
Chelsea: Yeah, I have an example of this. There is a nail salon that I love going to. I haven't been in a while because I can paint my own nails. But you know, it's like a nice little treat when I go get my nails done. But I haven't been in a while. They emailed me a discount code. Okay, but I didn't know that's what it was because it came from a Gmail account. There was no imagery on it. It was just text. It just said, hey, we're going to give you a 10 % off coupon code, and I'm like who are these people? It doesn't look like a legitimate business.
Vivian: Well, and also with as much spam as goes around these days, I would almost be afraid to open anything from a Gmail account that I don't know.
Chelsea: That too! Absolutely.
Vivian: I mean, I think the only thing that would make it worse is if you had a Yahoo account.
Chelsea: Or a hotmail account.
Vivian: I was going to say AOL, but this is something that we're probably going to touch on later in the conversation, but also having an at Gmail account is going to put you under a different set of rules as far as being able to send out emails. Okay, so what I mean by that is when you use a platform, they are also making sure that you are lined up with all of the, what do you call it?
Chelsea: Legality.
Vivian: Legalities, yes. If you're just using a Gmail account, they're going to be a little stricter as far as how many people you can send it out. So for example, if you were to have a base of 500 emails right now from people that you've collected over the years that have shopped with you, you cannot go into Gmail, upload all 500 of them and send out an email. It's going to block it. You're going to be blacklisted. That's what I'm saying is the platforms or having that @ "whatever your business name is" dot com, that handle behind your email account is going to open up other opportunities because it's telling the email system as well, "hey, we're legit and this is a business", right? It's not just a spammer that's sitting there sending out all of this spam.
Chelsea: Vivian, I also want to give another example real quick, y'all. If you are going to send out an email that is only verbiage, only text, that's fine. Make sure that you include your logo or a header and a footer, that it's not just a block of text because that also looks like spam. That also looks sketchy, even if it came from an @yourbusiness.com. I've gotten those emails as well from a legitimate business. I've gotten other emails that look clean and branded and stuff like that, and then they've also sent me emails that are just like, here's a 10% off coupon code, regards, brand. That's weird. That looks sketchy. To not even include your logo. In any messaging that you send out, you need to include your logo. Always.
Vivian: It definitely helps, I think there is some cases where maybe if you're offering a service, I mean, part of it is preference. But to your point, the other part is keep in mind, let's say you don't include a logo, the formatting is not really quite right. Instead, you're just sending like that. People could without opening the email market is spam just because they don't know. Then that actually knocks you because then it's telling the system, this person sends out spam emails and if you get enough of those, they're not going to let you send stuff out.
Chelsea: You'll get blacklisted.
Vivian: Exactly. So case in point, I do think there's quite a bit there to be considered, but you said choose a platform, all right?
Chelsea: Yes, let's get back on track.
Vivian: Let's ditch the Gmail, get something legitimate, and if you don't know, if you have a Gmail account right now, you actually do that through Gmail. You basically take your domain and then you are able to connect an email to that domain and that's what that is. Once you ditch that, then you choose your platform that you want to use. What options do we have?
Chelsea: There are so many options out there. There is MailChimp. There is Flodesk. If you're service-based, there's Vagaro, is appointment scheduling. They also do email marketing. There are so many. Do you have another one?
Vivian: Let's see, there are, there's like BlueSend. There's a ton of stuff. Here's how I would start. If you're a small business owner that has no platform right now, ask yourself, do you have a point of sale system? If you're using a POS, do they have an option to send out email marketing? Because if you're already paying for that, why not take advantage of it? If you don't have a POS system and you don't have any other tool that could potentially offer you email marketing, my recommendation would be to go with something called Flodesk. We've used Flodesk for years. What I love about it is right now, and it is going to be phased out so you guys can get grandfathered into this pricing, but literally it's one base price per month, no matter how many email addresses you have on that list. That is typically where these email platforms will change the pricing, right? You'll have a certain price. I know MailChimp does it. They have a certain price for X amount of emails on the list. Then if you bump up to the next tier, it's a little more expensive. So whatever the case, if you guys are looking, we're interested in finding out more about FloDesk, we'll drop our affiliate link here.
Just know upfront we are in affiliate with them. So that does mean that we get a little bit of money in exchange for you guys signing up for that. It doesn't change your pricing at all. If anything, it's just a great way for you guys to help us out to continue making content like this.
Chelsea: Yes, but the key reason why we love Flodesk and we use it is because it is that just one standard price. That is not a regular thing with these email platforms. Flodesk is getting rid of it. In what, November?
Vivian: Yeah, in November they're going to morph out of it. So they've given people until November to take advantage of this. I pay 20 something dollars. The cool thing about Flodesk is they also have other options where you can set up checkout pages. You can build landing pages where people could buy additional product, all of this stuff. So it's very robust. If you're interested, go check that link out. You'll get all details.
Chelsea: Yes, but you do whatever you want. When you're looking at email marketing platforms, you're going to be looking at pricing and tiers, where you are, how much you want to spend. You're also going to look at what features they have and what features you need. The "you need" part is very important because there is no reason to get a platform that has these amazing, like really intricate and advanced features that you're never going to use. Don't pay for something you're never going to use. So think about what features you want and you need to feel good about sending those emails out and focus on that. Also want to point out, you can always change your platform. You can grow out of something. You decide to do MailChimp first because you can get on the easiest tier and then later on you're like you know what I actually do want Flodesk because I am consistently growing and I don't want to have to keep on you know tracking where I am on the tiers and how much more I'm going to have to spend. I want just that flat fee. You can do that.
Vivian: Actually, I started out doing our email list in MailChimp and then within like a year I switched over to Flodesk and I really liked it. I would say my biggest recommendation for you is if you are not currently sending emails out, but you want to, start with something simple. Like Chelsea said, don't get all the bells and whistles because what you're going to do and what we're going to talk about here in a second is more of this is, most of this is conditioning on your part, okay? Conditioning you, small business owner, it's not the platform. Very basic, I would look at how many emails you have right now and choose a platform. If you go with MailChimp, I know it's free up to a certain amount of email subscribers. So that may be a good option for you to start and then you can outgrow that or you can bump tiers as that goes. What I would look for at first, if I was just starting is, do they have templates that I feel I can customize very quickly? Is this also something where I can easily upload my stuff and then get in there, send it out? The second thing is does the platform offer some type of audience segmentation or list segmentation?
Because I do think as you kind of get more comfortable in sending emails out, you're going to be like, hey, you know what? I want to be able to identify people that have signed up for certain things or that have bought certain things and just have these tags associated.
Chelsea: Vivian's getting ahead in the road map, okay?
Vivian: Oh, I'm sorry.
Chelsea: This was not a part of step one. One is just picking the platform. I do want to point out y'all, we have an entire episode of this podcast about picking the right email platform. Yeah, so you can go listen to that.
Vivian: That's the in-depth conversation.
Chelsea: Yes, that's the in-depth conversation right there, yeah. So you pick your platform. You feel good about it, that's great. Next, you have to get people on your email list. So you're going to have to create a lead magnet and create an opt-in page.
Vivian: Yes, and there are a couple things I think you should probably take into consideration. For one, are you a brick and mortar business? Are you an online business? Are you both? If you're a brick and mortar business, how are you going to collect those emails? Is it going to be when somebody comes in and purchases. If you're a restaurant, you get a their food order and then at the end maybe you ask them, do you want to sign up for our email list, right?
Chelsea: Yeah, Vivian, a lot of POS systems have this option, so it's not even something that you have to like try to figure out. You can just like turn on that option. Can I also say, I think it's so funny that we say POS and we know that we mean point of sale.
Vivian: And not piece of, yeah. Maybe that's our next shirt, POS. That's the next podcast.
Chelsea: No, it's not.
Vivian: POS marketing podcast.
Chelsea: I don't think that works as well as SOB, but okay. So a lot of POS systems have this built in so it doesn't have to be a complicated thing. Very easy to create a lead magnet. When I say lead magnet, a lot of times people automatically think of a free download. That's lovely. You can absolutely do that. The easiest is a coupon code y'all. We see this all the time when we're shopping online. They're like, give us your email and we'll send you a coupon code. That's a lead magnet.
Vivian: Yes, that's perfect. If you're a mixture of the two, you're a brick and mortar and you're an online business, then maybe it's a combination of both. You're hitting the person when they come in, you're asking them after the purchase, hey, do you want to input your email address into our system? Then also if you have an online shop, you're saying, hey, 10% discount if you get on our email list, great, they sign up. That means you can have multiple different ways to funnel people onto that email list.
Chelsea: You should have multiple ways to funnel people into that email list.
Vivian: If you're not a retail shop, then you can do something like what Chelsea was saying. You can have a pop-up box that comes on your website, right? Most of us have seen this, we're two seconds on a website, a pop-up box appears. Either you exit out or you put your email address in there to get whatever information they're offering. Or you could also have a download, right? A guide. You guys, we're coming up on the holidays. Maybe it's a holiday gift guide for whatever you're selling, whatever connection you can make there. So many different ways to do it. What you want it to do though, is try to be sure that you're automating this as much as possible because that is going to relieve you of having to stay up to date with this. What I mean is, that's why step number one was choose the platform. A lot of these platforms will literally allow you to create these like pop-up boxes and then embed it into your website. Fabulous. Now you can do that through the platform you selected and it will feed that email list right onto the platform. Whatever mechanism you can do, figure out how do I create a lead magnet? How do I get somebody onto my email list? Then how do I connect it to the platform?
Chelsea: Yes, this is very important y'all and I want to make it very clear. You need consent to send someone emails. Okay, so you cannot decide that you're going to do email marketing and go, well, I've been collecting all these emails in the past just cause, I wasn't doing anything with them. I didn't ask them if I could send them marketing stuff, but they gave me their email so I'm just going to do it anyways. Do not do that. You will get blacklisted so fast.
Vivian: Now, I will say I've had experience where we were new to a platform and we had a list of emails on an Excel spreadsheet that then I uploaded. MailChimp in particular makes me check off a box that says I have collected this data or these emails legally. The person has opted in and specifically told me I have permission to email them. So once I check that box, I am then a criminal if I have lied. Okay, so don't be doing no criminal activities with regards to email. There are way better reasons to get sent to jail and it's not for email.
Chelsea: Please in the comments below tell us what is a better reason to go to jail than emails.
Vivian: That's right.
*S.O.B. Community Ad*
Chelsea: I once worked with an ad agency where I had to go through and revise all their work because it would be laden with misspellings and wrong information. We were spending thousands of dollars for me to do double the work.
Vivian: Sometimes, you don’t need an ad agency - you just need resources to figure it out on your own.
Chelsea: That’s why we created the S.O.B. Community - for the small business owners who want to keep their marketing in house but still need some support.
Vivian: Get templates, courses, downloads, expert advice, weekly live calls, and a supportive group of small business owners - for just $50/month!
So head over the skool.com/sob. That's s-k-o-o-l.com/sob, all lowercase. Join today and feel confident in your marketing.
*End of S.O.B. Community Ad*
Chelsea: Yes, these platforms can absolutely blacklist you. They can ban you if they feel like you are sending out spam. Or if they feel like you are breaking any laws, there's the Can Spam Act. Let me say that again. The Can Spam Act. Okay. I feel like I said that better that time. Things that are included in the act, accurate header and subject line information, a clear way to opt out of future messages and honoring the opt out requests within 10 business days. If someone opts out of your subscription, your email list, and you don't take them off, that's a problem.
Vivian: Yeah, and if you choose a platform, you don't necessarily have to worry about this because they will, making sure that your footer has an unsubscribe link. We've all seen this as people who receive emails from businesses. At the bottom there's always a place where you can unsubscribe, you legally have to put that. Yes. Or some people, if they don't have a link, they'll actually say, reply, "unsubscribe". Then they're the ones going in there in unsubscribing them. But I would just go ahead, automate it. That way you can see how many people are unsubscribing. The platform is capturing all of that data and information for you. Your goal ultimately in all of this is to have people not report your email spam and also to unsubscribe, and the best way to do that is to do it all legally from start to finish. May I send you emails? Would you like to opt in for this email list? Perfect. Okay. Now let me send you legit emails, okay?
Chelsea: Okay, Vivian, so we've picked a platform and we've started bringing in email addresses with an opt-in page or with lead magnets. Now, we are going to do the fun part. We're going to start sending out emails and it starts with a welcome email. Okay, so you need to introduce people to your business, your brand, what kind of information you're going to be sending out, stuff like that. This is something that: One, you want to automate. Two, you want to update regularly. That is a big one.
Vivian: Timely, because literally two weekends ago I spent time updating the system that we use because we have so many downloads and freebies. I mean, over the years we've just created so many of them, 19 plus. I had to go through each one of them because each one of them has a different sequence because we are delivering a different PDF or download to them. For each one of the sequences, I'm able to then, after we deliver the initial one, like let's say they downloaded our "roadmap to ad negotiation". Where we're telling them how to get better ad rates. Wonderful, they download it. They get that first email from us that's like, hey, here's the download that you requested, click here and you'll have it available. That's where within 24 hours later, we send them a welcome email that's introducing us like, by the way, this is who we are. Here's our background. This is how to best take advantage of all the free marketing resources we have. We literally just link all the resources we have. When one those changes, I have to go in and update every single one of them. So I went through and I did that two weekends ago and well worth it because at least then we know we're promoting what we want to promote. And it is a fresh update to what we have, to our offerings
Chelsea: One, in the show notes for all of our podcast episodes, I add the link to subscribe to our email list. So go do that. You can get a lot of great free marketing information and resources. Two, it is so simple to automate these things with platforms. They make it easy. They take you step by step through it. I know automation can sound scary because, you feel like a tech bro, right?
Vivian: Brah. Tech brah.
Chelsea: But yeah, automating them, it's not hard, it's not difficult, most platforms will take you step by step through it. So definitely something you want to do.
Vivian: Yeah, and Flodesk, I know you're going to get tired of hearing this, because I've been using it for so long. I can tell you it's probably...and I do use MailChimp quite a bit for other projects. I even use OmniSend for another client that we have. But all of them are pretty easy to use standard wise. Flodesk, I really do like it because I literally can go in there and like drop stuff. I can visually see how it's automating. To Chelsea's point, the thing is once you get in there and you set this up, you don't have to worry about it anymore. So it's nice on your part because you know that when you get somebody on your email list, you're taking full advantage of then not selling, but going in and introducing your business and setting the expectation for what you're going to be emailing them, how you're going to communicate with them. So an example for this.
If you're a dentist office, we want you to send that first email introducing either your team or setting an expectation of, hey you can check this. We're going to communicate with you via email for these things. All right. But if you want to schedule an appointment, we want you to go here or we want you to call here. These are things that would be helpful because you are relaying your process and your preferences as a business right and how you expect them to kind of interact and how things go. If you're a retailer it could be, "Hey, thanks so much for joining the list as a gift to you. Here's 10% off". Or, "our email lists are the first people to know when we drop a new product", or something like that. Just set an expectation for what can I expect to see from you in my inbox in the future?
Chelsea: This next part is where email marketing gets difficult for some people.
Vivian: It goes off the rails.
Chelsea: You gotta create a routine. This is where you have to, I don't want to say put the effort in, but you know. You gotta put the effort in. You gotta send out the emails. You have to decide, am I sending out weekly emails or am I sending out monthly emails? What kind of emails are you sending out? Are you sending out newsletters that focus on education? Are you sending out newsletters that focus on promotion? Maybe you do a monthly promotional email and you do a weekly educational email. That's, whatever you decide to do, that's wonderful. You have to do it consistently.
Vivian: Yeah, don't bite off more than you can chew. Listen, if you're going from zero and just starting an email list or email marketing in general, what I would say is try it once a month. You may then be able to say, you know what, once a month was easy. I can easily do once a week. But the thing is, the consistency is the big part, because as much as you are, I don't want to say training your customer on what to expect from you, you are training yourself, okay, as a disciplined, small business owner. Let me just make this connection for you. Money.
Chelsea: Ooh.
Vivian: If you are not going to take email marketing seriously, you are leaving money on the table. So frame it like that in your head, okay?
Chelsea: You're also likely wasting money because if you're paying for a marketing platform, an email marketing platform that you're then not using. Not only are you leaving money on the table, but you're also spending money for no reason.
Vivian: Exactly. We just want you to understand that if money isn't enough of a motivation for you to at least try to put together a monthly email, then I don't think anything really is going to be. You're in the business of staying in business. So just think of it that way. Start, if you're hesitant and you're like, I don't know if I could get behind this email thing, maybe it's once every three months. I think you should probably do it once a month. If you could commit to once a month, that works out well for the first two to three months. Great. Can you commit bi-monthly? Then can you commit to weekly and will you have enough content and information to do that? If you're a retailer and you are consistently dropping new product, once a month may work spectacularly for you because then you're like, at the beginning of the month, I'll send them a list of all the things that we're dropping in September, October. So just remember, it's flexible. You can set it up however you want. You're the boss. Okay. So whatever you can commit to, go ahead and do that.
Chelsea: Just make sure you commit to it. Okay now Vivian, at the very end at our last stop in the road map, that's where we're talking about segmenting.
Vivian: Okay, yes, this is the exciting part, I think the geeking out part.
Chelsea: Yes, this is when you can really use email marketing for good okay? We do everything for good here, not for evil.
Vivian: Sometimes for evil.
Chelsea: No, not for evil. Always for good, okay? We're changing the connotation of cult here. We're good marketing cults. Segmenting. When you can segment your email marketing list, that's when you can master personalization. Personalization is such a big deal now in marketing in 2025. It was a big deal in 2024. Let's just say the twenties. Okay. This is the time for personalization. When you can group your audience into segments, that will help you send them messaging that really resonates with them.
Vivian: Yes, and what we love about email is for one, you are collecting data or information. Then two, you're able to connect that to better serve your customer or potential customer, right? Think of it this way. I used an example earlier of one of the freebies, free downloads that Chelsea and I had created. It was a roadmap to negotiating better ad rates. The person that would download that is the small business owner that's like, hey, I'm about to go do some advertising. I know I maybe can negotiate some terms, but I need a little help. In that roadmap, we're talking about, you can negotiate the term length, the pricing, the this, that. That person then, once they download that, what that tells me is they are actively doing marketing. All right? Because they downloaded something that they can utilize to improve their marketing. If in the future then, we have a course on how to build better relationships with your advertising reps, these people would be primed to want to view that because then whatever offering we're doing, whatever we're teaching them is in line with what they've downloaded. Now, if this person, if we came out with a course about, what's something...
Chelsea: The course that we actually have. Rock Your Fair.
Vivian: We have a course on how to sell your products and services at markets and craft fairs. I wouldn't promote that to this particular group of people because, could there be an overlap? Could they also be people that are selling at markets? Possibly, but do I know that definitively? No. What would be better though is the download we have, a free course that we created. M mini workshop, around one of the pillars to selling at craft fairs. It was three mistakes that you are likely making at craft fairs or pop-ups, markets. That person would be primed for this other course that we have. Yes. So I think what we want to relay to you here is it's only going to get worse over time because we are living...Very doomsday. Because we are living in a time where, as customers we are spoiled. We want to be able to have items curated to us, for us based on our preferences.
Chelsea: We expect that at this point.
Vivian: Yes, buying patterns. So you taking full advantage of this segmentation is going to only make you better business owners in the future because you're aligning yourself and you're telling someone, "hey, I've seen what you've recently purchased and I really think you're going to love this next product".
Chelsea: Yes. Hey, I've seen that you recently bought the Goo Goo Dolls record. Here's another Goo Goo Dolls record that you might be interested in.
Vivian: The new one they just came out with, absolutely. That's what we're looking for. Since you're paying for this, you're putting effort into writing these emails, sending them out, take full advantage so that way you can earn a little extra money whenever you're taking advantage of personalization.
Chelsea: Okay Vivian, I think we're ready for the TLDL. So TLDL, too long, didn't listen. If you skipped ahead to this chapter, I'm going to give you a brief synopsis. We gave you a mini roadmap into email marketing and starting email marketing if you have never sent out any emails as a small business owner. You're going to start with choosing a platform, an email marketing platform. Then you are going to create lead magnets and opt-in pages to get people onto that email list. From there, you're going to create a welcome email, and you're going to automate it so it's real easy and real simple. You don't have to think about it. Then you're going to create a routine and send out emails. From there, you're going to work on segmenting your target audience so you can get the most out of email marketing. Again, go listen to this entire conversation if you skipped ahead here, when you get the chance. Listen to it because there's a lot of nuance and a lot of details that this very brief synopsis skipped over. This is a great episode because again, if you guys are not new here, you know that Vivian and I love email marketing.
Vivian: Absolutely love email marketing. Friendly competition here. So you guys, we have way more people following us on Apple Podcast than we do on Spotify. So for you Spotify listeners, we want you to be competitive and we want you to hit that subscribe button because right now your butt's getting whooped by the people over on Apple Podcasts, all right? If you guys have any questions for us, we want to hear your pretty little voices. So you can now send us a voice message for free. Just go on our website, go to sobmarketing.com, navigate over to contact us, scroll down and literally you hit the button and you don't need to connect any microphone, nothing. You either talk to your phone or talk to your laptop and it will send us the voice message.
Chelsea: Nice, and remember that we want to do an episode answering all your questions, so leave us a question, we'll play your audio message, and we'll answer it on air. And go be the best SOB you can be.