S.O.B. (Small Owned Business) Marketing
Step into the vibrant world of the S.O.B. Marketing Podcast, where dynamic marketing sisters, Chelsea and Vivian, are your guides to supercharging your small owned business (S.O.B.)! Get ready for a rollercoaster of insights as we spill the beans on effective marketing strategies and debunk the myths that might be holding your business back. Join us for candid conversations, expert tips, and a touch of humor, all geared towards helping your S.O.B. thrive in the competitive business landscape. Your success is our mission, and we're here to make marketing both enjoyable and effective. So, buckle up for a joyride into the exciting realm of S.O.B. growth with Chelsea and Vivian!
SMALL BUSINESS MARKETING PREDICTIONS FOR 2026 AND BEYOND
We are channeling our inner Nosferatu...I mean Nostradamus and making some predictions about marketing trends and changes in the coming years. Vivian and I discuss the changing AI sentiment, return to traditional marketing, live shopping, and more. Let us know in the comments if you agree/disagree w...
Introducing Audio Marketing Options For Your Small Business (Part 2)
Now that weโve convinced you SOBs (small owned businesses) to consider audio marketing strategy - letโs talk about your options! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I discussing audio marketing options available to small business owners, including podcast spo...
Introducing the Power of Audio Marketing (Part 1)
Looking for a marketing strategy thatโs easy to implement and could significantly boost your small business? Letโs talk audio! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I break down what audio marketing is and how it can help transform your small businessโs marketi...
The Best Tools for Organic Marketing as a Small Business
Fellow small business owners! If you are looking to up your organic marketing game, then THIS is the episode for you. This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are discussing organic marketing, what it is and what tools we suggest you use for your organic marketi...
What Happens at a Ribbon Cutting & How to Prepare
Ready to host your small businessโs ribbon cutting but not sure where to start? This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are going over what happens at a ribbon cutting and how to prepare for hosting this type of event. Want to support this podcast? You can do s...
Is Networking Worth My Time As A Small Business?
This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are explaining how networking can help your small business with visibility, opportunities, credibility, and more. We discuss what is considered networking, the benefits, and effective strategies for successful networking....
Your Small Business's Essential Guide to Unique Value Proposition
This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are talking about another common marketing acronym, UVP, or unique value proposition. We discuss what exactly UVP is, how it can HELP your small businessโs marketing, and how to identify your unique value proposition. Wan...
Social Media Marketing: 2026 Platform Updates You Need To Know
Social media marketing can be difficult to stay on top of, especially due to the constant changes and updates across platforms. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are sharing recent social media updates across Facebook, Instagram, and TikTok. These updates...
Lore Marketing: Building Stories That Resonate
Want to tap into your small businessโs lore? Wondering what lore is? This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are explaining what lore marketing is and how small businesses can use it to their advantage, connecting with customers and fostering loyalty. Want to s...
Why Perfectionism is Hurting Your Businessโs Marketing
Most small business owners struggle with perfectionismโwaiting for everything to be "just right" before they post, promote, or even start marketing. But what if your pursuit of perfection is actually holding your business back more than you realize? This week on the S.O.B. (Small Owned Business) Mar...