S.O.B. (Small Owned Business) Marketing
Step into the vibrant world of the S.O.B. Marketing Podcast, where dynamic marketing sisters, Chelsea and Vivian, are your guides to supercharging your small owned business (S.O.B.)! Get ready for a rollercoaster of insights as we spill the beans on effective marketing strategies and debunk the myths that might be holding your business back. Join us for candid conversations, expert tips, and a touch of humor, all geared towards helping your S.O.B. thrive in the competitive business landscape. Your success is our mission, and we're here to make marketing both enjoyable and effective. So, buckle up for a joyride into the exciting realm of S.O.B. growth with Chelsea and Vivian!
Do You REALLY Have to Do Video Marketing in 2026?
Small business owners are always being told they NEED to be showing up on video but is it true? In this episode of the S.O.B. Marketing Podcast, we have a candid discussion about how your smalll business can benefit from video marketing, as video is becoming increasingly important across social medi...
Do You Really Want to Be the Face of Your Business?
If you’ve ever felt the pressure to be the face of your business, constantly creating content, sharing your life, and putting yourself out there, this episode is for you. We dig into the personal brand vs. logo-led brand debate and the bigger question behind it: What kind of business do you actually...
Is Your Business Showing Up on ChatGPT or other AI Chatbots? Here's How to Find Out
Even if you personally aren't a fan of AI Chatbots like ChatGPT, Claude, or Grok - you WANT your small business to get recommended in their search results because that can lead to more sales. But how do you even start to measure your AI "visibility"? In this episode, we share a four-lens framework f...
Google Search Console Is Changing: What Small Business Owners Need to Know in 2026
Google Search Console just got a lot more interesting for small business owners. Google is giving businesses new insight into how their content shows up across search and that includes the growing connection between your website, social media content, and the way people discover you in search. In th...
Why Should Anyone Shop with You on Small Business Saturday?
Small Business Saturday is a fabulous opportunity to increase your sales, but it's not enough to ask people to shop with you just because you're a small business! In this episode, we share questions you can ask to help you identify what makes your product, service, or experience different and how yo...
Small Business Saturday is Coming - Are You Ready?
There is MONEY to be made on Small Business Saturday! Estimates are that around 62.7 million people shop in-store and about 63 million people shop online. While this episode was originally shared in 2023, the strategies we share to increase sales during this small business specific holiday are more ...
What To Do When People Ask Your Business for Free Stuff
Small business owners get asked for free donations all the time from non-profits, event-organizers, influencers, and even family and friends - but when (if ever) does it make sense to actually say YES? In this episode, we discuss how to approach requests for free stuff from a marketing perspective a...
Vendor Market Red Flags: Do NOT ignore these!
Vendor markets can be a goldmine for small businesses - OR a total waste of your time, money, and inventory. Over the years, we've learned there are a few red flags you can look for to help you determine whether participating in a specific fair, pop-up, craft show, farmers market or community event ...
Should You Still Avoid Boosting Facbook or Instagram Posts?
Meta has updated their ”Boost Post” options recently, which means we need to reassess whether our ”NEVER BOOST A POST” advice still holds true in 2026. If you’ve ever wondered whether that little “Boost Post” button is worth your money, in this episode we’ll cover: - how boosting works now in 2026 a...
Mastering Google Merchant Center for Small Businesses
Looking to get your small business’s products to appear in Google’s AI overview or products page? Then this week’s episode of the S.O.B. (small owned business) Marketing podcast, is a MUST LISTEN. This week, Vivian and I are sharing everything we know about Google Merchant Center, what it is, how it...