S.O.B. (Small Owned Business) Marketing
Step into the vibrant world of the S.O.B. Marketing Podcast, where dynamic marketing sisters, Chelsea and Vivian, are your guides to supercharging your small owned business (S.O.B.)! Get ready for a rollercoaster of insights as we spill the beans on effective marketing strategies and debunk the myths that might be holding your business back. Join us for candid conversations, expert tips, and a touch of humor, all geared towards helping your S.O.B. thrive in the competitive business landscape. Your success is our mission, and we're here to make marketing both enjoyable and effective. So, buckle up for a joyride into the exciting realm of S.O.B. growth with Chelsea and Vivian!
Your Small Business's Essential Guide to Unique Value Proposition
This week on the S.O.B. (small owned business) marketing podcast, Vivian and I are talking about another common marketing acronym, UVP, or unique value proposition. We discuss what exactly UVP is, how it can HELP your small businessโs marketing, and how to identify your unique value proposition. Wan...
Social Media Marketing: 2026 Platform Updates You Need To Know
Social media marketing can be difficult to stay on top of, especially due to the constant changes and updates across platforms. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are sharing recent social media updates across Facebook, Instagram, and TikTok. These updates...
Lore Marketing: Building Stories That Resonate
Want to tap into your small businessโs lore? Wondering what lore is? This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are explaining what lore marketing is and how small businesses can use it to their advantage, connecting with customers and fostering loyalty. Want to s...
Why Perfectionism is Hurting Your Businessโs Marketing
Most small business owners struggle with perfectionismโwaiting for everything to be "just right" before they post, promote, or even start marketing. But what if your pursuit of perfection is actually holding your business back more than you realize? This week on the S.O.B. (Small Owned Business) Mar...
What Small Businesses Need to Know about Google's Search Generative Experience (SGE)
This week on the S.O.B. Marketing podcast we are discussing Google's new Search Generative Experience (SGE). Google is changing the way we search, which means businesses are going to have to change the way they do keyword marketing, SEO, and build their website in general. Don't worry! We have tips ...
Facebook Ads Library: A Beginners Guide For Small Business Owners
This week on the podcast we are talking about the Facebook Ads Library (also known as the Meta Ads Library). This is a FREE RESOURCE for browsing currently active social media ads. If you do NOT know about this searchable database, make sure you watch this episode and share it with other small busin...
Lessons in Small Business Marketing: Short-Term vs. Long-Term Marketing
This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the critical differences between short-term and long-term marketing strategies, why they matter, and how they can help you achieve sustainable growth and customer loyalty. Marketing HOT TAKE: Marketing stra...
Google - Your New Marketing BFF? (New AI Tools You Need To Know About)
Today we are bringing you SOBโs two new Google AI tools that can help your small business. Notebook LM and Google Opal can help small business owners leverage AI for content creation, organization, and app development. Marketing HOT TAKE: Google is NOT going away and is still relevant for businesses...
50 Creative Marketing Ideas To Grow Your Small Business
Breathe new life into your marketing with these 50 marketing ideas and strategies for your small business! This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are speed running through 50 different marketing ideas, from leveraging your โfree real estateโ to using affiliate...
Is Cold Calling Dead? (Marketing Advice For Small Businesses)
Cold calling is deadโฆsort of. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing cold calling, specifically its relevance in modern marketing strategies. We define cold calling, analyze its effectiveness, and emphasize the importance of strategic approaches...