S.O.B. (Small Owned Business) Marketing
Step into the vibrant world of the S.O.B. Marketing Podcast, where dynamic marketing sisters, Chelsea and Vivian, are your guides to supercharging your small owned business (S.O.B.)! Get ready for a rollercoaster of insights as we spill the beans on effective marketing strategies and debunk the myths that might be holding your business back. Join us for candid conversations, expert tips, and a touch of humor, all geared towards helping your S.O.B. thrive in the competitive business landscape. Your success is our mission, and we're here to make marketing both enjoyable and effective. So, buckle up for a joyride into the exciting realm of S.O.B. growth with Chelsea and Vivian!
Is Podcasting Right for Your Small Business?
Podcasting can be an effective marketing tool for businesses, but is it right for YOUR small business? This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the relevance and effectiveness of podcasting as a marketing tool for small businesses. We talk about t...
Astonishing Marketing Myths And Legends
Marketing myths, legends, and fails, oh my! Happy Halloween you S.O.B.s. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing various marketing myths, mishaps, and stories weโve heard over the years. Though many of these stories are simply legends, the lesson...
Unlocking Holiday Market Sales: Strategies for Small Businesses
Itโs every small business owners favorite time of year: holiday market season! Consumers are heading out to spend money and buy presents for loved ones. Hereโs some tips for increasing your holiday market sales this season. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and...
SEO Is Changing in 2026: New SEO Terms You Need To Know
SEO (Search Engine Optimization) as we know it has been evolving largely due to AI. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing new SEO terms like AEO (answer engine optimization), GEO (generative engine optimization), and SEO (search EVERYWHERE opti...
The TRUTH About "Best Of" Awards (Are They Worth It?)
Weโre the best marketing podcast of 2025 according to Vivian-Chelsea Publications. And this week weโre diving into the TRUTH about โBest Ofโ awards. This week on the S.O.B. (Small Owned Business) Marketing podcast, weโre pulling back the curtain and discussing the reality of these โBest Ofโ awards. ...
Whatโs Your Marketing Personality? (And How It Affects Your Marketing)
Marketing is closer to an art than it is a science, which means your personality has an effect on your small businessโs marketing. In this episode of the S.O.B. (Small Owned Business) Marketing podcast, weโre discussing marketing personalities and how each individual has a unique approach to marketi...
Mastering Holiday Marketing in 2025 for Small Businesses
Holiday season marketing - NOW is the time to start planning as a small business owner. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the importance of early planning for holiday marketing. We list out key dates such as Black Friday (and even Thanksgiv...
5 Steps to Starting Email Marketing as a Small Business Owner
Email marketing is one of the most effective marketing strategies, but it is constantly overlooked. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing the essential steps for small business owners to effectively implement email marketing. Think of this epis...
Are Google Ads Still Relevant in 2025?
With the rise of AI in search, there is a lot of talk as to whether Google Ads are still relevant and worth the time as a business owner. Our answer? Yes, Google Ads are still relevant and worth your time as a small business. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian a...
Community Sponsorships: A Hidden Gem in Small Business Marketing
Being an active member in your community can help small businesses build stronger connections with their target audience, and community sponsorships are a great way to build that connection. This week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I are discussing community spons...