S.O.B. (Small Owned Business) Marketing
Step into the vibrant world of the S.O.B. Marketing Podcast, where dynamic marketing sisters, Chelsea and Vivian, are your guides to supercharging your small owned business (S.O.B.)! Get ready for a rollercoaster of insights as we spill the beans on effective marketing strategies and debunk the myths that might be holding your business back. Join us for candid conversations, expert tips, and a touch of humor, all geared towards helping your S.O.B. thrive in the competitive business landscape. Your success is our mission, and we're here to make marketing both enjoyable and effective. So, buckle up for a joyride into the exciting realm of S.O.B. growth with Chelsea and Vivian!
Should You Still Avoid Boosting Facbook or Instagram Posts?
Meta has updated their โBoost Postโ options recently, which means we need to reassess whether our โNEVER BOOST A POSTโ advice still holds true in 2026. If youโve ever wondered whether that little โBoost Postโ button is worth your money, in this episode weโll cover: - how boosting works now in 2026 a...
Mastering Google Merchant Center for Small Businesses
Looking to get your small businessโs products to appear in Googleโs AI overview or products page? Then this weekโs episode of the S.O.B. (small owned business) Marketing podcast, is a MUST LISTEN. This week, Vivian and I are sharing everything we know about Google Merchant Center, what it is, how it...
Ask THESE Questions To Learn More About Your Target Audience
Target audience - one of the most important parts of marketing for any businessโs success. Understanding your target audience completely will help you with marketing decisions and strategies. Thatโs why this week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing questi...
Best Practices to Get Repeat Customers in 2026
Itโs time to focus on the lifeline of your small business - your repeat customers! In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing best practices when it comes to getting customers to CONTINUE to buy from you. A new customer is great, but turning that...
Google Shares Generative AI Search Practices to AVOID (June 2026)
Last week we brought you best generative AI practices Google recently shared. This week, weโre talking about WORST practices - or everything Google does NOT want you to worry about when it comes to generative AI search. In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian a...
Google Shares Generative AI Search Best Practices (June 2026)
AI search hasnโt really changed too much when it comes to SEO best practices - but donโt just take our word for it. Last month Google shared their best practices when it comes to SEO and AI search. This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are dissecting and disc...
Where To Find Local Advertising Opportunities for Your Small Business
Get in the (metaphorical) car because weโre going on a summer road trip! This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are โdrivingโ along the coast to take you SOBs to different stops/locations where you can find local advertising opportunities. Local advertising ca...
3 Steps To Help You Decide If Marketing Advice Is Worth Your Time
Weโre going to court! Marketing court. Thereโs an overwhelming amount of marketing advice available on the internet - but not all advice is worth your time. This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing our 3 step strategy for evaluating marketing advice ...
Google AI Ads in 2026: New Opportunities Small Businesses Should Know About
Google is at it again, with 2 new ad opportunities that you NEED to know about as a small business owner. This week on the S.O.B. (small owned business) Marketing podcast, Vivian and I discussing Googleโs conversational discovery and highlighted answers ads. We discuss what they are, how they work, ...
Mid-Year Marketing Review: A Simple Guide for Small Businesses
Weโre officially half way through 2026! In this weekโs episode, Vivian and I are breaking down the essentials of a mid-year marketing review, and sharing practical tips on how to get started on one for your small business. Want to support this podcast? You can do so at buymeacoffee.com/sobmarketing ...