There are common marketing truths that all small business owners should live by, and there are marketing MYTHS we should all leave behind. Let’s talk about them!
In this week’s episode of the Small Owned Business (S.O.B.) Marketing podcast, we are revisiting past marketing myths Vivian debunked in a 2019 YouTube video. We touch on the relevance of these myths today, why they are myths, and provide insights on how small business owners can navigate their marketing effectively.
Which marketing myth surprised you the most? Let us know in the comments!
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Chapters:
00:00 Thank You For Listening & Please Leave us a 5 Star Review
03:48 Exploring Marketing Myths
05:42 Myth 1: Fresh Content is Always Needed for Social Media Marketing
09:06 Myth 2: Outsourcing is the Only Solution
12:48 Myth 3: It’s All About YOU (Your Small Business)
16:50 Myth 4: Marketing Must Be Formal
22:57 Myth 5: Competitor Watching is Essential
28:20 Myth 6: Followers Equal Success
30:27 Myth 7: Hiring Marketing Agencies Guarantees Success
38:26 TLDL: Marketing Myths You Should LEAVE BEHIND in 2025
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7 Small Business Marketing Myths BUSTED: https://youtu.be/g8yf6rArjII?si=kclqs5e71u3RkQmj
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Episode Transcripts: https://sobmarketing.com/blog
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Vivian: *laughing* You nailed it.
*Intro* Chelsea: Hey everyone and welcome to the S.O.B. Marketing podcast. Where we celebrate to S.O.B. you are, and if you haven't figured it out yet - we mean Small Owned Business, we don't mean S.O.B...
Vivian: Listen, we know that as a small business owner you are working hard on the daily to keep your business fully operational while trying to promote it. And while some days it may feel like the business is owning you, if we're being honest with each other I bet you would admit that you wouldn't give up the insanity for anything.
Chelsea: Our commitment here at the S.O.B. Marketing podcast is to give you the real talk, what works when it comes to advertising, marketing, and promoting your business. And then what doesn't really work.
Vivian: And Chelsea and I promise to always keep the conversation real.
*Beginning of Episode*
Vivian: You guys, welcome back to another SOB, Small Owned Business Marketing Podcast episode. We are so glad you are here. Whatever brought you to this corner of the universe, welcome, welcome. Chelsea and I always say we're trying to start a marketing cult and we have a few rules.
Chelsea: The cult is for good, by the way. Just saying.
Vivian: The cult is not for evil.
Chelsea: Yes, it's not for evil. I'm trying to beat the evil allegations.
Vivian: Allegations by nobody.
Chelsea: By you!
Vivian: All right. So as any good cult does, we have rules. First rule is we need you to subscribe or follow us so that you get a notification every time we release a new episode. Second rule is while you're here, leave us a review, right? That will help get this podcast in front of other small business owners, because we are tired of being the best kept marketing secret. In the podcast world.
Chelsea: Can I just say Vivian, as the humble cult leaders that we are, we give you stuff in return. We are giving you marketing resources, marketing information, everything we've learned from the, well...
Vivian: 15 plus, 20 something years. Yeah.
Chelsea: ...of marketing experience that we have. Basically, we don't want you all to make the same mistakes that we've made. Okay, don't show up to a craft fair with no scissors.
Vivian: That's right.
Chelsea: I've done that before.
Vivian: Yes, we're trying to save your pocketbook to be sure that you're investing in really great marketing opportunities. We also want to share our experience along the way.
Most importantly, I think you guys know very well that when it comes to marketing, especially for your small business, it changes. It changes month to month and changes year to year. We want to bring you all the information so you guys aren't having to go out there and ask ChatGPT. We're better than ChatGPT. We'll bring you marketing specific stuff. Let's go ahead now that we've gotten through all of our cult rules.
Also a reminder, we want to do a future podcast episode where we are answering your very specific marketing questions. This could be any question that you have if you want to submit a question for us to answer. I would say on air, but in a future podcast episode, then go ahead and DM us. Send us a message. Leave it in the comments. You can email us at Help@TheSeasonedMarketer.com. Any of those things work.
So Chelsea, what is the topic we are covering today?
Chelsea: Okay, Vivian. So today we are actually taking a little trip down memory lane or at least Vivian is.
Vivian: Yes. First of all, can I start by telling you guys, in true sister fashion. I'm the big sister. Chelsea's the little sister. 15 years apart, but I feel like I get razed every single day by this little twerp over here, okay? She does, she razes me all the time. What did you say? What did you text me when I told you we were going to do this thing? Because what we're doing today is we're actually taking a, what Chelsea?
Chelsea: We're taking an old YouTube clip, or an old YouTube video that Vivian did in 2019 about seven marketing myths that aren't true and that people need to stop believing. So we're going to go through each one individually, talk about whether it's still myth, whether it's still relevant because things change in what 5-6 years. But the video's from 2019. I texted Vivian, why does your voice sound like that?
Vivian: Because it was very high pitched. What I had done is, in my infinite wisdom because I talk too slow or that's what I thought. You guys, we are our toughest critics, okay? Maybe people would have caught on, maybe they wouldn't have. I was still early on in my YouTube journey, but I actually increased the speed of the video so that it would go faster and be more cohesive, or at least so I thought. What that does is it also makes your voice higher pitch.
Yes, I was getting razed the other day for a video I made back in 2019. Y'all, it be your family. Okay, it be your family.
Chelsea: I was just curious. I was really confused. I was like, I don't think Vivian ever sounded like that.
Vivian: Consistently critiquing me.
Chelsea: Whatever.
Vivian, let's get into some marketing myths.
Vivian: Let's do it.
Chelsea: So the first one that we have...I'm not surprised, but can I just say your older videos, even though they're high pitched...
Vivian: Even though they sound like Minnie Mouse.
Chelsea: Yeah. It's some great, still relevant content. The content is so good, y'all. If you can ignore... *laughter*
If you can ignore her voice. It's relevant, good marketing content. I want you to know that.
So this first myth is people want new or fresh content. They don't want you to recycle older content or they don't want to see your past content again.
First off, the fact that you're bringing this up in 2019, love. Is this still relevant? I personally don't think so. I think this is a myth that has been thoroughly busted.
I feel like people know now you absolutely can recycle the content and we've talked about it a lot on this podcast.
Vivian: Yeah, I think more recently too, what has evolved since 2019, because in 2019 we had the Instagram. We had Pinterest, Facebook, all of the social media platforms we have today. The only thing is that I feel because now the platforms are needier than ever. Meaning I feel sometimes like they have us over here being like circus monkeys, okay? Perform, perform, perform. Because of that, I feel like small business owners have definitely gotten over this myth. They're like, okay, well, you're asking me to post even more than ever. Therefore I'm going to dip back into the library of topics or contents that I had done before. Maybe I have footage in my camera that I can use as B-roll and do a voiceover. Whatever it is, I do feel like people are way more comfortable now repurposing content than ever before. The other part of it too, Chelsea, you and I had this conversation recently. These platforms are not showing every single piece of content to every single person that's following you.
I think we suddenly are starting to understand better. Even if Chelsea's following me on social media, it doesn't mean that she's seeing every single reel, every single post that I'm putting out there.
Chelsea: Yeah, exactly. Also want to point out that recycling content does not have to mean I'm just posting this video again.
Vivian: Like the same exact thing.
Chelsea: The same exact thing. Yes, exactly. It could be you're taking a video that you did and you're turning it into a carousel. Or you're taking a blog that you did and you're turning it into a reel. You're taking the content, the thought process and the information that you've already created and you're finding new ways to repurpose that.
Vivian: Right. To express it, to creatively like put it out there.
Chelsea: Yeah, for sure. I think this myth is thoroughly busted. I think we don't have to argue with people anymore about it.
So for the next myth we have "I don't know how to do this marketing initiative So I'm going to have to hire someone to do it for me".
Vivian: Still very very applicable I think today. Listen small business owner that's on the other end of this. If you've thought that to yourself. If you're like, I just don't have a clue how to even go about doing it, so let me just hire someone. This could be the case if you have the capability, the capacity, the financial resources to do it. I'm not deterring you from doing that, but there could be another way.
Chelsea: Yes. I thought, you know what, that's really interesting because my take is, I feel like small business owners do know that now. A good bit of them at least. I feel like business owners are as scrappy as ever, trying to figure it out on their own.
Vivian: Yeah, and also the resources we have at our fingertips have changed. I mean goodness, ChatGPT has changed the world for a lot of people, right? So I think between that and then also having platforms like Canva. Where before graphic design was tough and now they're making it super easy to include templates, to be able to navigate through that. So people are just like, maybe I can hold off on hiring a graphic designer a little longer, right? Because I can get by being scrappy with Canva or with some of these platforms.
Chelsea: You know what? I won't say this myth is busted because I do agree with you. There are people who are like, "I don't know how to do this. I'm not going to figure it out". So I think it's half and half. I like how we have two different perspectives on this. But I do want to point out there are some times where you should outsource things. If you're trying to create a brochure.
Vivian: Right, and you just don't want to mess with the layout. Take it from someone who's made brochures for other companies. It does take time. That's why I was saying if you're financially capable and you have that resource and you guys, there's stuff like fiverr.com where you could go to just for specific projects. So you don't have to hire someone for multiple projects. It's just very specific to one thing you need done, whether that be, an update on your website or whatever it is. Yeah, so I agree with you, Chelsea. The other thing I want to kind of add in here is, I talked about chat GPT, but AI as a whole, like I'm thinking for us...
Had we started this podcast back in 2019 without the use of something like an Opus Clip or without the use of Riverside that we utilize to capture the video on here, it would be very different. It was very like, I probably need to hire an editor maybe, or I need to get someone to, unless we're going to take the time to actually piece these into reels to be able to promote it. But because of AI, these other platforms have popped up where it just makes it so much easier for a small business to take on these initiatives like a podcast and do it all themselves. We don't have a podcast, well, you, you're our podcast editor in-house, but I mean we don't have someone making our thumbnails or doing our stuff like that quite yet. That's a future thing, but we still get by. We're still over a hundred episodes in and we're able to do that because of these tools that we have.
Chelsea: So our next myth, Vivian, is "it's all about your business". What we mean by that is instead of focusing on your target audience and how your business can help them and how they are the focus of the story.
I feel like old school, and this is old school marketing, old school marketing was all about the business. It was them saying, this is our business, this is why you need to buy it, the end. That just doesn't work anymore.
Vivian: No, I still think this is a myth that a lot of people have a problem with. I see people still doing this where, I think it's because it's a change of mindset.
We have this idea of what marketing and advertising looks like. I think we still think it's the 1950s in some ways, and we're still writing copy the way we did then. I know in healthcare, this is a very big thing. It's starting, the changes have started. I see more and more healthcare companies that are writing, using verbiage and rhetoric and really gearing their communication to an audience that they know is specific to them. For the reason that I think they just know they're going to get lost in the sauce if like someone doesn't read it and say, that's the type of care I need or whatever it is. It's almost like that pretentious marketing, right?
Chelsea: We've talked about it before. People don't want to be talked at. You need to have a conversation with them. Marketing is about building relationships. I think, like you said, like 1950s marketing was not about building relationships. It was about selling.
Vivian: Well there are a few ways, if you think about this, how people are kind of countering this nowadays in 2025. Let's take a website. One the ways that they're countering this on websites is they're including the testimonials in there, right? On the homepage, halfway through you'll scroll down and you'll see like client testimonials, okay? It's them saying, hey, we're not saying this about ourselves. We're having our clients speak for themselves and tell them what we did, share what we did for them, how we helped them. Same thing with, you and I had talked about product reviews and stuff. Same thing with that. They're incorporating little things like this where it's giving them the credibility, but then it's also saying like, it's not about us. We want you to see what other people are saying about us.
Chelsea: I also have a quote from the video that you had done.
Vivian: It's a very high pitched Minnie Mouse. Do it. Come on, do it in my voice.
Chelsea: You said, *in high pitched voice* you are not the hero in the story. Your consumer is.
Vivian: *laughing* You nailed it.
Chelsea: I did pretty good. That was pretty good.
Vivian: I think you should insert the actual clip of me saying it here so they can judge.
*high pitched Vivian clip* Vivian: Your purpose as a business is not to be the hero of the story, but to guide your client or customer into being the hero of their own story.
*end of clip*
Chelsea: See, I did pretty good, right? I think it was pretty good. Yeah.
Vivian: Okay. Yes, true. You're not the hero of the story. Part of the reason for that is because I think it changes the way that you write. It changes the way you communicate and everything after that, right?
Chelsea: So last episode we talked about tweaks you can make to really oomph up your marketing. We talked about how you talk with your consumers is so important. This is one of those things. It's not about you. It's about your consumer.
I have now and this is kind of something we've been touching on already. "Marketing has to be formal." I hate this one. I hate it so much.
Vivian: But do you think that since 2019 it's gotten better or worse? Does this myth, do you still see people doing formal marketing?
Chelsea: No, if anything, I'm going to say something controversial as I always do.
Vivian: You guys, take out your tape recorders.
Chelsea: If anything, I feel like we have gotten a little too lax about some things. If you're going to do meme marketing, that's fine.
Vivian: What did you say?
Chelsea: Meme.
Vivian: I thought you said meema.
Chelsea: No, meme marketing. If you're going to be posting memes and stuff, make sure it's still like actually relevant to your business. There's a fine line between sharing fun, relevant marketing and being cringe.
Vivian: You know what I think it has to do with? Funny, Chelsea didn't like this Instagram post I think today, but I shared it. We went to an Avril Lavigne concert and it was a lot of fun. Fun singing Skater Boy. If you don't know that song, you need to go check it out. I think it was probably written how many years ago? Many years ago.
Anyways, in there, part of the message in there was just talking about how in the song, the skater boy never changes his true colors. He sticks to who he is and then he ends up on MTV according to her song, five years later and the girl that didn't give him attention in high school goes to his concert and is kind of like, oh maybe I should have paid attention to him instead of dumping them because my girlfriends wanted me to. The key there I think is all of it is if you are true and authentic to who you are as a brand, I feel like that's what it is. No matter what people understand and they know that to be true. Take for example, something like, and it doesn't have to be stuffy, take Wendy's. What they have done becoming the trolling person on these social media accounts. But that's what people expect out of them because that's in line with what their brand image is right now. Is that going to be the case maybe five years from now? Probably not, but it works for them right now. I guess what I'm saying is to your point, people can sniff out really quickly if you're doing something just to go viral, and just to try to be relatable. Or if you're doing something that is true to who you are and actually represents your business for what it is. So I do think it's hard, as small business owner. I'll tell you right now, I think sometimes you want to be sure that you're keeping up and being trendy and doing the thing and being relevant. You also need to be sure that it's aligned with who you are.
Chelsea: Absolutely. I think it's difficult now to find that line of "how much do I share of me because I'm the small business owner and people want to hear my story and we want to make it personable". Where is the line?
Vivian: Well, sometimes that makes sense and sometimes it doesn't. I know small businesses who don't share their personal life and that's fine. Their account does fine. They get just as many sales from doing that...
Chelsea: It works very well with their branding.
Vivian: They've made a cognizant decision, made the decision and move forward. They weren't teetering. We talk about being strategic in all of these other marketing initiatives. You need to be strategic in the way that you handle your social media platforms too. Part of that is just asking yourself, I'm utilizing this tool to try to reach my target audience. How can I effectively use it and how do I want to use it? You guys do not have to do anything you don't want to do. You don't want to share your personal life, that's fine. Keep it business. Just be sure that you are still showing up and sharing information that's going to capture the attention of your target audience.
Chelsea: Exactly. Vivian, what if I told you I didn't want to show myself anymore. What if we put me in shadow in the episode and then I'll just do your voice the entire time. I'm going to sound like this.
Vivian: I mean, you absolutely could. I mean, why not? I'm all about mystery.
Chelsea: No, the answer was no. If you came to me and you said that I'd tell you no, you're supposed to say no.
*S.O.B. Community Ad*
Chelsea: I once worked with an ad agency where I had to go through and revise all their work because it would be laden with misspellings and wrong information. We were spending thousands of dollars for me to do double the work.
Vivian: Sometimes, you don’t need an ad agency - you just need resources to figure it out on your own.
Chelsea: That’s why we created the S.O.B. Community - for the small business owners who want to keep their marketing in house but still need some support.
Vivian: Get templates, courses, downloads, expert advice, weekly live calls, and a supportive group of small business owners - for just $50/month!
So head over the skool.com/sob. That's s-k-o-o-l.com/sob, all lowercase. Join today and feel confident in your marketing.
*End of S.O.B. Community Ad*
Chelsea: Our next myth, I need to watch my competitors and anticipate their next move. This one is so annoying to me. I cannot stand when businesses are so obsessed with your competitors. Like it feels like Mariah Carey, why are you so obsessed with me?
Vivian: That's exactly what it is.
Chelsea: Yeah, I'm not saying ignore your competitors. You need to know who they are, you need to have like a basic understanding of what's going on. But you don't need to concern yourself with what they're doing. You definitely don't need to be copying them. I cannot stand, I'm sorry, I cannot stand when businesses do something because their competitors did it.
Example. I was not around when this happened. But a business that I worked for, I'm keeping this so very vague guys, their competitor got a billboard. So a month later, they got a billboard because they're like, well, if they're going to have a billboard, we need a billboard too. Okay. Do you know what happened with that billboard? Nothing. It wasn't effective because they didn't think anything through besides just saying they have a billboard. So now we need to have a billboard too.
Vivian: I think let's reframe this because I think it's important that in this podcast we come to you guys from not preference of what Chelsea and I like or dislike, but from actual...
Chelsea: Sorry.
Vivian: What it does is it deteriorates like she's saying, it deteriorates your capability to set yourself apart because you're so focused on someone else's business that you end up looking just like them, coming off just like them, doing the same thing. The whole purpose of marketing is the opposite, it's to stand out. So we do want you to know there are tools, let's say you could set up a Google alert for your competitor's name. This might be helpful if they send out a press release, they get press about something, a new service line, you get notified. Great.
What we don't want you to do is what she's saying. Do not put your money and resources into something for the only reason being that someone else did it. Right? You just don't do that. That's not smart. If you're copying and you look exactly like they do, everybody's going to know. They're going to be like, they look just like this other business that's doing the same exact thing they are. Don't diminish your capability to be able to stand apart. Also, you guys don't have a whole lot of time, and if you are sitting there spending it worrying more about someone else's business than yours, let me just remind you, you have no impact on their business. You don't get a say in what they do. So why are you so concerned about that?
Chelsea: I think this is also still a relevant myth.
Vivian: I agree with you. I don't know that people do it purposefully sometimes. I think they're just like, well maybe, I'm emulating, I need ideas, I'm going to try the same thing.
Chelsea: Yeah, and I think it's with social media now too. It is so easy to keep track of what people are doing. So again, I agree, it's not necessarily that you're meaning to do it, but just that you're bombarded with all of this information of what your competitors are doing that you might be like, I should do this too. You don't have to.
Vivian: Or they feel the need like I have to do it in order to appear like I'm in the game. Where I think it's more so if you sat and thought about it for five minutes, we're not saying that you're not naturally going to have those things bubble up as a human, right? You're competitive. That's why you're a small business owner, okay? We know your type A personality is super competitive.
Instead, if you were to think about it, give yourself five minutes to sit in it and instead say, okay, great, they did a billboard. How much is that going to cost me? Let's say it costs me $7 total. Is there another place where maybe I could place that $7 and get more juice out of it? Yeah, I think that's a much better approach. If you still make the same decision and you're like hell bent on no, I need to be on that billboard because they're on there. Fine, great, but then like you're saying, give it enough thought to where you're maximizing the use of that money to say what is a good campaign that would go on there.
Chelsea: So our next myth, Vivian, this myth really peeves me.
Vivian: Gets your goat?
Chelsea: Gets my goat. I didn't want to say that specifically, but you said it. So yeah, gets my goat. It's all about followers. We've had this conversation so many times, y'all, but we're going to have it again because for one, this myth is still very relevant. It's something that we all struggle with. They're called vanity metrics for a reason. We want to feel popular, but at the end of the day, it doesn't matter how many followers you have. It matters how many of those followers are making purchases with you.
Vivian: Yes, that is the most important metric, right? Let's just talk about what this means and why that's the way we frame it. You have only 500 followers. I use that word loosely because that's still 500 people that have decided to like your business on Instagram.
You have 500 followers. If out of those 500 followers, 250 of them have bought a product from you. That's awesome. That's a 50% conversion. As opposed to let's say you have 20 followers, but only 1 % of them are buying from you, that's what, 200? So comparing: the 20, that's 200 people that are buying compared to the 500, which is what, 250. We said 50%. So it's better to just have 500 that half of them are buying from you then all these followers in less percentage of them actually purchasing.
Chelsea: It's great if you have followers. What matters is if they're engaged. The right type of followers that you want. People who are potential customers and or are customers that are spending money with you.
Okay Vivian, our last myth. Hiring an ad agency or a marketing firm is guaranteed to increase your sales and success for your small business.
Vivian: Wrong. Always will be a myth. Doesn't matter if we're having this conversation in 2019, in 2025, in 2099. Whenever, it's always going to be false.
Chelsea: Yes. And we're not saying that an ad agency or marketing firm can't help you. We're saying that nothing is guaranteed. It's not guaranteed to be helpful. It could be that you guys are a bad pair. It could be that it's too expensive and you could be doing it on your own.
Vivian: I'll tell you, to lean into what you were just saying. If you're a bad pair, let's say that it's your first time hiring a marketing agency. You don't know all the questions that you should be asking up front. You, for lack of a better phrase, get in bed with someone, quote unquote. You get in bed with this marketing agency and then you're like, man, they're not really as proficient as I thought they were going to be in social media. They were not as great in creating my website as I thought it was going to be, right?
Then you've put money out to hire them and maybe the thing you hired them for isn't working to your advantage and it's not bringing in additional sales to cover that cost of them. That's where that gets hairy. The other thing is my personal experience. I've worked with a very big ad agency here in the Charleston area before. What they don't tell you is, it's one thing for their rate and it's a whole other thing for the rate and the marketing initiatives they want to do. So you're never just paying their fee. It's never all inclusive. You're always getting bills for like, we just helped you with these postcards. Here's the price of the postcards, you're paying for that too. By the way, we just did this billboard design for you. Now we're going to charge you for the billboard space and for the design and for the time that our team put in putting these ideas together. It could be that your bill is higher than you intended just because there are some additional fees or cost in there. Same thing, the amount of money you're having to cover you're like, mathematically it's not working out. I'm not bringing in a substantial amount of more sales to cover that.
Chelsea: Yes, and I've also worked with ad agencies and marketing firms. It could be that they just aren't as good as they think they are. That sounds kind of mean, but let me tell you the experience that I had working with an agency here in Charleston. Now, I didn't work with a big one. I worked with one of the smaller ones, but they were doing our SEO for us, and that included writing blog posts. Vivian, these blogs were so bad. They had misspelling, grammatical errors. The content just didn't make sense because again, this was healthcare. So they didn't know any of the information. They were writing blogs, kind of picking stuff from web MD and stuff like that. They didn't know what they were talking about. Trying to write blogs. They weren't grammatically correct, all these misspellings. I'd have to go in and review them and approve them before they could go in and post them. I'm like, why are we even doing this? I could just write them myself and post them myself.
Vivian: So sometimes it doesn't save you time because you are still having to monitor and oversee what they're doing. Let's also, I know we just went on a little banter about all the negative stuff with the marketing agency. There are some very good ones out there. If you have the funds and the ability and the resources to partner with them, fabulous. We know a lot of people here locally who they're website specific or they do just SEO. There are some very talented people. I guess what we're saying is we just don't want you to connect outsourcing to a marketing agency with automatic success. That's not always true. There's a lot in between there. There's a lot of upkeep, a lot of communication that needs to occur, all of that. So if you're thinking it's going to make your life easier, it does in some sense, but at first you need to spend a lot of time setting expectations and getting the hang of working with them.
Chelsea: The other thing that we want to bring up is that you can experience success without a marketing agency or an ad agency. You can handle your marketing on your own in-house. You don't need other people.
Vivian: Yeah, and this can look differently for different businesses. You could, let's say you're handling your marketing in-house, you could go to a local community college or a regular college and just say, hey do you guys have any summer interns that are looking for experience in marketing. I want someone to come in and help me with my social media. They get experience, you end up getting someone that you don't have to pay a whole lot to help you with that. They're there for the experience mostly, but that's something you can partner with someone. You could also hire somebody internally. Let's say I want to hire one team member to handle my website stuff, okay? They could work 40 hours a week if you have enough work for them to do. If not, you can say, know, hey, like I only need you for 20 hours a week, whatever you work out with them.
The other thing is you could keep it in-house and then join a community like ours. We have our Small Owned Business, SOB community, where you pay a monthly fee of $50, y'all. You're able to hop on calls with Chelsea and I, just kind of bounce marketing ideas. You get to meet other business owners and you have access to a forum, a private forum where you can talk to people, ask questions.
There are many different ways that this can look like. You don't have to do it on your own without resources.
Let me just add this exclamation point at the end of this conversation with that. Your business is going to grow and change and morph. That means whether you work with a marketing firm can change and grow as well. Okay. So maybe that's something that you negotiate with yourself. You're like, at the point where my sales hit X, Y, and Z, I'm going to invest and I'm going to partner with a marketing firm because I don't want to do any of this marketing stuff. You're still going to have to do your marketing stuff. I hate to tell you because you're the business owner. Okay. They still need someone to help guide them. But there are levels to this. So what we're saying is do what's best for your business at this point in time and just know that you can grow and expand and change that as you evolve.
Chelsea: Okay. Vivian, are we ready for the TLDL?
Vivian: Let's do it.
Chelsea: Okay y'all, so if you skipped ahead, this is the TLDL. Too Long Didn't Listen chapter. I'm going to give you a little summary of what we talked about today, but you should go back and listen to the entire conversation when you get the chance. So today, Vivian and I talked about old myths from 2019 that Vivian talked about in a YouTube video. So we revisited them to see if they were still relevant, if they are still myths.
Which, news flash y'all, they're still myths. But I'm going to go ahead and list them for you guys so you at least know what we're talking about. But if you want to hear why these are still relevant and still myths, you're going to have to listen to the entire episode.
So we have myth one, people want new fresh content from you. Two, I don't know how to do this marketing initiative, so I'm going to have to hire someone to do it for me.
Myth three, it's all about your business. Myth four, marketing has to be formal. Myth five. I need to watch my competitors and anticipate their next move. Myth six. It's all about the followers. Lastly, myth seven, hiring an ad agency or marketing firm is guaranteed to help your sales and success for your small business.
So just a friendly reminder guys, if you're not already following, make sure you do that so that you can get notified when next week's episode goes live. Don't forget, you're now a part of the SOB Cult. So make sure you leave a review as well. That's how we get in front of other SOBs so they can join the Cult for Good as well. Go out there and be the best SOB you can be.