Is Monetizing on Social Media Necessary for Small Businesses?

Thinking about monetizing your social media as a small business owner? It might not be as necessary—or as easy—as you think! 💡

In this week’s episode of the Small Owned Business (S.O.B.) Marketing Podcast, we discuss the realities of social media monetization and why it’s often more work than it’s worth for small businesses. Learn why focusing on core business growth can be a better strategy than trying to monetize, and what makes monetization more effort than it is worth.

If you're feeling overwhelmed by the pressure to monetize on social, this episode is for you!

Follow now for more down-to-earth marketing advice to help your small business grow confidently. 🌱

➡️ 𝘕𝘦𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘴𝘶𝘱𝘱𝘰𝘳𝘵, 𝘣𝘶𝘵 𝘥𝘰𝘯'𝘵 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘪𝘳𝘦 𝘢𝘯 𝘦𝘹𝘱𝘦𝘯𝘴𝘪𝘷𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘺? 

Join our monthly membership community 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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Chapters:

00:00 Thank You For Listening & Please Leave a Review

02:30 Monetizing on Social Media: Is It Necessary?

05:07 The Pyramid Scheme Analogy

08:43 The Reality of Content Creation

11:00 Aligning Goals with Monetization

15:35 The Financial Reality of Monetization

21:04 Recommendations for Small Business Owners

25:49 TLDL: Brief Summary of Conversation

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob

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