OTT Advertising: What Is It & How Can It Grow Your Small Business

What the HECK is OTT (over the top) advertising…and why is Vivian rapping at me?

This week on the Small Owned Business (S.O.B.) Marketing podcast, we are discussing OTT advertising, what it is, its benefits, and why you should consider it for your small business marketing.

Are you considering creating a Netflix ad, or maybe an ad on Spotify? Let us know in the comments!

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Chapters: 00:00 Thank You For Listening & Please Leave us a 5 Star Review

05:29 Understanding Over The Top (OTT) Advertising

10:27 Benefits of OTT Advertising

17:46 OTT Advertising and the Marketing Funnel

24:14 OTT Advertising vs. CTV Advertising

28:49 Cable Cutters: Who Are They?

34:25 How To Get Started with OTT Advertising

36:57 TLDL: Key Takeaways on OTT Advertising

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Episode Transcripts: https://sobmarketing.com/blog

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*Pre Episode Clip*
Vivian: Disclaimer alert!

Chelsea: Yeah, sorry guys. We have to give you a little update before you get into the episode. Today we talk about OTT advertising, and we specifically mention audio streaming. Think Spotify and Pandora, and how ads on these platforms are a part of OTT advertising.

Vivian: True, but also not true. There's a bit of a controversy, and we just want to let you know that. There are some people of the belief that those audio ads are a part of OTT advertising. Then on the flip side, there are people who believe it is not because they believe OTT advertising is strictly for video formats.

Chelsea: The content that we give you is still relevant. It is still good marketing advice, whether these audio platforms and these ads on these audio platforms are considered OTT advertising or not. We just wanted to make sure we gave you guys all of the information.

Vivian: And so now let's go ahead and get straight into the episode.
*Intro* Chelsea: Hey everyone and welcome to the S.O.B. Marketing podcast. Where we celebrate to S.O.B. you are, and if you haven't figured it out yet - we mean Small Owned Business, we don't mean S.O.B...

Vivian: Listen, we know that as a small business owner you are working hard on the daily to keep your business fully operational while trying to promote it. And while some days it may feel like the business is owning you, if we're being honest with each other I bet you would admit that you wouldn't give up the insanity for anything.

Chelsea: Our commitment here at the S.O.B. Marketing podcast is to give you the real talk, what works when it comes to advertising, marketing, and promoting your business. And then what doesn't really work.

Vivian: And Chelsea and I promise to always keep the conversation real.

*Beginning of Episode*
Chelsea: Hey everybody and welcome back to the SOB marketing podcast. SOB as in small owned business. We would never call you guys names. Before we get started - pretty, pretty, pretty please leave us a review.
It helps us get in front of other small business owners and we are trying to build a cult here, a good cult of small business owners who feel confident and comfortable handling their marketing on their own. Also, another friendly reminder, if you're new here, we have a TLDL section. Too long didn't listen. So if you don't have the time right now to listen to this entire conversation, we get it. That's why at the end of every episode, I give a brief synopsis of the conversation so you can get a little, you know, summary of what's going on. Then when you have time, pretty please go back and listen to this entire conversation because, you know, context is key. It's everything. My synopsis will make 10 times more sense when you listen to the entire conversation. Vivian, what are we talking about today?

Vivian: So today's topic is going to be on OTT, over the top advertising. If this is new to you, if you're like, I've never heard that phrase before, then welcome to the podcast. This is where we're going to talk about what it is and also why as a small business owner, this type of advertising is actually within your reach. Even though at first when we start talking, you may think, I don't have that in my budget. It's budget friendly in some circumstances. So listen up. It's another advertising opportunity. Before we jump into that though. I did want to say, we have a very special guest on the podcast with us today. Nelly. Chelsea, you guys, is wearing this little strip on a little pimple.

Chelsea: I have a pimple. Thanks Vivian for letting everyone know. I have this really bad, you know when you get those really bad pimples, they're really deep in there. I had some of that leftover I don't know what it's called, but it's the stuff you put on top of your tattoo so that it'll heal quicker. I got a tattoo this year. I had some of that leftover and I'm like, OK, well, it's supposed to help you heal. So maybe it'll help heal my pimple.

Vivian: So when I looked at her, I said, you look like Nelly and she goes, is that who sings...what song did you say?

Chelsea: It wasn't me.

Vivian: That is Shaggy. Okay, not Nelly. But then I had to pull up what Nelly actually looked like in his band aid era when he was consistently wearing a band aid in the same spot.

Chelsea: I don't think that's called a band aid. But okay.

Vivian: I mean, that's what it looked like to me. Anyways, Chelsea did not know who Nelly was. So I played a little clip. For you guys that are concerned and worried about this, don't worry. I caught her up to speed in like 10 seconds. I played, "it's getting hot in here, so take off all your clothes. I am getting so hot. I'm gonna take my clothes off".

Chelsea: No, I know who Nelly is, do not do this. Okay, I'm known as the music person. I know who Nelly is. I'm sorry I don't remember what his face looked like and the style he would wear. I'm sorry I got songs confused. Vivian, what the heck is OTT?

Vivian: OTT stands for Over the Top Advertising. I go ahead.

Chelsea: Question Vivian. Do you know why it's called Over the Top or were you about to get into that?

Vivian: Yeah, so we're going to about to get into it.

Chelsea: I would love for you to explain, but I just want to say this makes more sense when Vivian gives her explanation, because when I first learned Over the Top, I'm like, this is dumb. Why is it "over the top"? I don't understand. It makes sense.

Vivian: So basically what I'm going to do is use a dumb analogy and then I'm going to tell you the real technical part of this. Okay. The dumb analogy is I want you to think basically it's like if traditional TV had a baby with social media ads. Okay. The reason is because you are getting the benefit of being able to reach people while they're watching TV. But they work a little more like social media ads do in the sense that they can go into other platforms. So the technical part of this and the reason they're called "over the top" is traditionally in TV advertising, if I wanted to put an ad out, I would have to reach out to that station. Like Channel 5 here is a local TV station. If I wanted a commercial in that, I would reach out to them and say, "hey, what type of programming do you have?" They would send me their schedule, at 2 p.m. we do Judge Judy, at 5 p.m. we do the Live 5 News. Depending on which program I choose to run my ad in, my rates vary. It's over the top because you are bypassing that.
Think of like a digital ad, instead of even dealing with You know the local stations are having to worry about that without having to do national stuff. Now I actually could go directly to the streaming services. Doesn't matter where somebody's located, doesn't matter about any of that and I can reach into their TV sets and display my ad.

Chelsea: So think Netflix, Hulu, YouTube. We're talking about advertising on those platforms, on streaming platforms. Do want to point out that podcast ads are considered OTT advertising.

Vivian: Which is news to me because I guess maybe in my head I just didn't connect the dots. I'm glad you brought that up.

Chelsea: Yes, because it's still streaming. You're still connecting with people.
It doesn't matter which location. You're not necessarily reaching out, you can reach out to like Spotify specifically. There are businesses, platforms. There are platforms like AudioGo where you can go to and figure out all of your podcasting ads.

Vivian: Let's do a very quick one sentence. OTT, over the top advertising is basically advertising on these streaming services.
All right, there you go. So the reason we want to bring this up today is because first and foremost, disclaimer, I do not want you to discount this if you are a small business owner.

Chelsea: Which is who you are if you're listening to this podcast.

Vivian: I mean, if you're looking for therapy advice, probably on the wrong podcast.

Chelsea: We can't help you with that. If anything, when you find a good therapy podcast, you let us know.

Vivian: Send them over. But I think the big part of this is I was telling Chelsea earlier, even as a small business owner myself, sometimes what you could get caught up in doing is thinking, I don't have the budget for that right now. I don't have $5, $2 to spend on over the top advertising. Newsflash, you guys, you actually don't need that much. You can do, there are some campaigns, if you go on Hulu Ads Manager, you can actually start with as little as $500, sometimes a thousand, right? That's the next level up.
Just keep that in mind if you're at a point where $500 is a little more reasonable. People sometimes spend $500 on Facebook ads. Consider over the top advertising.

Chelsea: Basically, we just don't want you to discount this. We'll get into it a little bit later in the podcast, but also don't stop listening if you're like, I don't want to create a video ad. It doesn't have to be a video ad. So keep listening.
First, Vivian, what I want to talk about is the benefits of OTT advertising. Like, why do we even care? Right? For one, targeting capabilities. You want to get specific. You want to target your audience. This is a great way to do it specifically because one, it's digital. Two, streaming services, guess what, guys? They collect a lot of data.

Vivian: Shocking right? They're watching you. Your small business can benefit from them watching people.

Chelsea: Don't let them watching us go to waste.

Vivian: Exactly. We're giving up our rights so that your small business can flourish, okay?

Chelsea: Targeting capabilities. Now, I want to say with cable, you can still target your audience. That comes down to, I want to target the people who are watching Judge Judy. Picking where, what programs your ad is going to be on. You can do it like that, of course, or by location.
If I'm in the Lowcountry, then I'll probably pick Live 5 News, like you said. You can still target with cable ads, and we're not saying cable ads are bad. They're a little more expensive. They're a little more investment, a little more time you have to spend creating this stuff. So if you don't want to do all that, OTT. OTT, you can still do it by location. You can still pick the programming.

Vivian: Which I love this because, how many of you have been guilty of sitting in front of Netflix and Hulu watching something and you see a local ad and you're like, how did that small business? How are they advertising on my show that I'm watching on Netflix? It's called OTT, y'all, okay? You know me.

Chelsea: She's had an energy drink, guys. Well, she's started one.

Vivian: I had a sip of an energy drink.

Chelsea: You know what, both of us should not have caffeine is what this feels like. But great point Vivian that it makes you stand out because really, like you said, think about it. When you see a local business on these platforms, you're like, my gosh, okay. You know, so there's one benefit.
But I want to continue with targeting because, okay, you can target a specific show, you can target location, but you can get even more targeted. You can do demographics, age, gender, sex, interests, behavior, the content that they're watching, the type of content they're watching.

Vivian: Like if somebody likes watching cooking shows, right?

Chelsea: Yeah, you can target people who like watching cooking shows. You can target people who are binging content. You can, of course, location. I believe we've talked about that.

Vivian: Well, let's get even more granular on location, you guys. They actually have options to go by zip code and by county. So if you have a storefront, you say "I don't want to waste my money in trying to get other people from other counties to my store". Great. You can narrow it down to your specific county.

Chelsea: You can really narrow it down. There's retargeting. So if someone's interacted with your business in a way, you can focus your ads on retargeting them, reaching out to them again. To maybe close the conversion or maybe you want to get repeat customers and that's great.
You can also do time of day. So you can say, "I want to target all the people who are listening at like five in the morning".

Vivian: So you get the early birds, right?

Chelsea: You can also do show level targeting. I believe I already touched on this, but that's saying "Chelsea only watches Bob's Burgers and I want to target everyone who like only watches Bob's Burgers".

Vivian: Not Unsolved Mysteries, because she doesn't watch Unsolved Mysteries.

Chelsea: I like listening to my Unsolved Mysteries. I'm a true crime listener. I'm not a watcher.

Vivian: There you go. So one of the ways I would love for people to start thinking about over the top advertising is, Chelsea, when's the last time that you mowed the lawn?

Chelsea: Like the last time our lawn was mowed or the last time I did it?

Vivian: The last time you physically mowed the lawn.

Chelsea: *awkward silence*

Vivian: Okay, you know there's a thing called a primer in there, right? It's the button. I don't know how many of you are listening and when the last time is you mowed your lawn. More power to you if you hire someone to mow your lawn, but...

Chelsea: Tim mows our lawn. Can I just say, I do the weed whacking, okay? I do the edges with the weed whacker. I just don't mow the lawn.

Vivian: Gotcha. So there is a primer on the lawnmower though, not these electric ones, the old school ones. Basically you're supposed to pump it before you pull to get it started, to jumpstart the engine. So prime it. Think of over the top advertising kind of like the primer. It's very good with being able to introduce your brand, your business name to people that are doing a different activity. So they are not unlike, let's say, unlike Google. If you're running a Google ad, you are more than likely, depending on the keywords and phrases you are using in your advertising campaign, you are more than likely reaching somebody that is looking and primed to buy. Right? If I'm Google searching black traveling purse, I'm specifically looking for that and I'm ready to dish out money.
Very different from over the top advertising. Over the top advertising, people are relaxing. They're watching, they're binging, whatever. They're not exactly primed to pull out their wallet and purchase right then and there, but it's a good introduction. You're inadvertently getting them to think about your business without them paying like super hard attention to it. We can lead into starting to talk about, I know you tease this Chelsea, but you said it's not just a video ad, right? So where we're thinking, hey, it's going to look very similar to an old school television commercial. That's not the case. The beauty of over the top advertising, remember it's the baby of television advertising and social media ads. That means it has capabilities of those social ads.

Chelsea: Absolutely, Vivian and can I just say before we get into how it doesn't have to be a video ad, last week, we kind of touched on the marketing funnel. This is the top of your marketing funnel. This is the awareness. This is where people are learning about who you are. Hopefully with more touch points, they will go down the marketing funnel to eventually making a purchase.

So, it does not have to be a video ad. One, we talked about how podcast ads are still considered OTT ads, so it could be just a straight up audio ad. I'm saying podcast. I mean more like Spotify, Pandora. You don't have to put it on top of a podcast.

Vivian: So audio streaming.

Chelsea: Yes, audio streaming. That's a better phrase for it than saying podcast. Now, most people, when you think of ads, you think of the ads in podcasts. If you have the free version of Pandora, if you have the free version of Spotify, you get those ads. That is OTT advertising. So it can be an audio ad or a lot of these platforms like Hulu. You can just do a placard or like a place card. It's your logo, maybe like a sentence or something like that. At the beginning of episodes or at the beginning of shows, it says "presented by" and then your name. So it does not have to be a video ad. On YouTube they have surveys. I don't know if you've ever gotten a survey ad. So you could even do a survey.

Vivian: Perfect. So I think the benefit when you put it that way is the flexibility in being able to use what you got on hand. You don't have to go out and create this like big, bulky, drop $5 to create an ad, a commercial per se, but you can utilize those dollars in different ways and just kind of get creative with it. And you can start off one way and then eventually, you know, switch over.

Chelsea: There are platforms to create OTT ads that are very, very useful, very helpful and very easy to use.
An example for audio ads is AudioGo. I've actually used AudioGo before to an extent. So the ad never went live, but I went through the entire process of creating it. Here's the thing. It was for clinical research, y'all, for a clinical research study. Those ads are so, so, so hard to get approved, and it has to be approved by the government and you can't say specific things. You can't do specific things. It's a very regimen. So we just ended up dropping that entire ad altogether, but it had nothing to do with AudioGo. Amazing to use.

Vivian: Very user friendly as well too. I was poking around on there not too long ago because we're going to start running some audio ads ourselves for this podcast and I was teetering between using AudioGo or using Podbean. Podbean is very specific to podcasts, obviously, but it was easy. Basically, you upload a MP3 file and the link that they tell you, if you want a 60 second, if you want a 30 second, 15 second, you upload it and then it basically, you give it the parameters where you want the ad to be placed and tell it the budget, the timeline, and that's it.

Chelsea: The targeting, very well done. Just like we were talking about earlier, you have a lot of ways to narrow down your audience so that you can get better conversions, more conversions. Not necessarily better.

*S.O.B. Community Ad*
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*End of S.O.B. Community Ad*

Chelsea: Vivian, let me ask you, since you were recently looking at AudioGo, and it's been a while for me, when I was creating this ad that never went live, I could set a budget, like an overall budget, or I could tell it how much to spend per day.

Vivian: Yes. So what's interesting about that is the overall budget, obviously, is going to be like...
you trust the platform enough to place your ad over let's say a month, okay? If I want to spend $500 over a month, they're going to find the best times to display that and use up all of that money. Now, what they probably won't do is use it all up in a week, like they'll spread it out. But if you want more control over it, and let's say, maybe you're not doing a 30 day, but instead you're doing like a 14 day. Well, every day I want you to spend the same consistent amount. You could do that.

Chelsea: This goes back to OTT being very cost effective. Yeah. One, you don't need a big budget like Vivian saying, you know, $500. It's doable. But also you are very much in control of how that budget is spent.

Vivian: Yeah, I think even for when I was looking at pod being the lowest you could do for an ad, I think was $300. I'm almost certain that's what was. So you could go low, but that that's very specific to running an audio ad on podcasts. So that's a very particular channel that you'd want to use.

Chelsea: The price range is going to vary depending on what you're doing. But it's still cost effective compared to cable TV.

Vivian: Right, because $500 in cable TV probably would not get you very far, I hate to say.

Chelsea: I don't know if you would even be able to create an ad.

Vivian: I mean, to be honest, even employing, because the one pro, and the last time I did a cable ad, it's been years, but the last time we did one, I know part of the benefit is if you're a small business and you did partner with cable television, and you didn't have a commercial, a video commercial to run, they could help you put one together using their resources. Their camera people and all that. They charge you a little bit for it. It's not super expensive. It's a much better option though than like going to an advertising agency. But now videographers probably do it on their own. So you have a little more options now with it, but it still would be more cost effective to do over the top advertising than to do cable advertising.

Chelsea: Vivian, now I haven't been in the cable advertising realm for a while now, but back in, back in my day. What was that, like three, four years ago? Whatever. I don't know if they would even let you do a single ad. You would have to do like a package with them.

Vivian: Yeah, no, you definitely would. the package would be, and as a small business owner, a package would benefit you because you have more negotiating power over it. The package would, you could do one single commercial, but what you're talking about is the extended amount of time that they would let you run the ad. So for example, you couldn't just say, I only want to run this ad twice.
That's not, you're not allowed to really do that, right? It's more like they're going to tell you, you have to commit at least 30 days. This is how many runs you'll get within those 30 days, right? How many times we'll show your ad.

Chelsea: Yeah, so again, there's a little less control that you have.

Vivian: Think of it this way. Going back to my very dumb analogy. When we were talking about why we call it over the top because you're bypassing that traditional advertising. Think about it this way. Like Chelsea said, traditional advertising means that you are leveraging their audience and their platform. So obviously you have to work with them, because it's got to be beneficial. Yes, they want the cash, they want the money. Mark my words, they're not going to let some businesses, you can't be a brothel advertising on cable TV that's just not allowed. You probably could after 10 p.m. All right? So they have restrictions.

Chelsea: Well, I love what you just said. Cable advertising is more of a partnership. OTT is you being in control. That's what it is.

Vivian: You're leveraging the Netflix and the Hulu and all that. But at the end of the day, the way you need to approach it is just think about the fact that it really is them having a baby. The TV ads and the digital ads. The thing is, the digital is always going to give you so much more flexibility. Think about if today you wanted to go run a social media ad, you guys, you could do it with a credit card number. You could do it, right? You go in there, you can make something in Canva, you can write the ad copy, you go to Facebook, you go to Instagram, you build out the ad, you press go, same thing with TikTok, and it's published, right? It goes through their approval process, which usually takes like 12 hours, 24 hours at the most, and then your ad's up and running. That's the beauty of being able to do this over the top advertising where you don't get that with the traditional television. It takes a little more coordination, partnership, the creative, all of this. Not dogging it. We still love it. It has a place. But as a small business owner, our responsibility is just to tell you what all your options are so that you can pick the best option for your small business.

Chelsea: Vivian, I know you also wanted to talk about cable cutters.

Vivian: So this is the other thing, and this might be the last bullet point in your list of benefits. Okay, you guys, I did not realize this, and it was a nice little rabbit hole that I went down. All right, could you be a cord cutter? Do you guys identify as cord cutters?

Chelsea: Okay, can you explain what a cord cutter is.

Vivian: Okay, guess what a cord cutter is. If I'm like, I love being, I actually saw this on a YouTube video today. It said, I used to really love being a cord cutter and now I don't because all these streaming services are starting to get bad customer reps and stuff like that. So what do you think cord cutter is?

Chelsea: My understanding is it's someone who doesn't have cable.

Vivian: Right. So you've chosen not to watch cable anymore really, and you've just done streaming services. But what shocked me about this is the movement that has gained speed with cord cutting because never in my life did I...When we made the switch from, let's actually start a Netflix account. Let's start a Hulu, right? Let's do, we even do Tubi, okay? We like Tubi. They have like the good old school bad movies on there. They're so good. Beverly Hill Cops. Actually, it's a very good movie. I never stopped to think, I'm officially a quote cord cutter. There's a whole realm of people though that identify as this to the point where there is an actual dedicated YouTube channel called Cord Cutter News, has over 325 subscribers. They just posted a video about like two hours ago. It already had over 3000 views on it. All the guy does is share news about streaming services, like who's buying up who, Disney channels doing this, Tubi's doing that. People watch this, like people get really into their streaming services.

Chelsea: Here's my thing, and this is going to age me.
There was never a point in time where I had cable. Yeah. So...

Vivian: Aged you in the bad way. You're too young.

Chelsea: Yeah, there was never a point in...maybe when I was in college? We might have had cable. No, we did because we watched The Weather Channel. That was about it. I mean, once we moved out of that apartment, we had Hulu, we had Netflix.

Vivian: For me, it was maybe like a lot of you listening. It was a little more of a big deal because for one, the streaming services, they weren't as good as they are now in the sense that now Netflix and Hulu, because they are so successful at what they do and they understand that really the power is, at the end of the day, it's almost like traditional television. The reason I'm saying that is because what the new stations back in the day would do is, I know that what's going to keep people tuned in is the programming.
Netflix and Hulu do the same thing except they're dumping money into like these films, these movies that they're creating, right? With their money. Very similar tracks, just different in the way that people digest.

Chelsea: Yes, I have an unpopular opinion. We've come full circle and we've created another version of cable news. Or cable TV.

Vivian: Well, and part of - because y'all know I was on this YouTube channel snooping, watching the cord cutter news. What the commentary consistently was people saying these streaming services are buying each other up, which means it changes the pricing. It gets a little more expensive each time. It also starts to do what the television stations would do. Which is you have maybe three or four of the stations that go out and buy the majority of the other stations. They gobble them up and then it's just, it's a little monopoly in a sense. So yeah, not any different. You know, it's just the way of the world, bound to happen. But the reason I brought up this whole cord cutter conversation is like I said, last bullet point in Chelsea's benefits is the fact that for one, many, and this is a quote, many of the younger and middle-aged audiences no longer watch cable. So this is how you reach them. For some people, the truth is like Chelsea, I don't remember a time where I didn't, where I had television. Okay, so if there's a whole group, a subgroup of people that just don't consume any regular old school television programming, the only way you're going to get to them while they're streaming is through a Netflix, through a Hulu, through an AudioGo, whatever that looks like.

Chelsea: So those are our benefits. Let's do a real quick like how to. Really, you just need to find what platform you want to be on. So if you want to do audio ads, then you can go to AudioGo, you can go like Vivian said to Podbean, that's going to be specific for podcasting.
A lot of these platforms like Hulu and Netflix and Disney Plus, you can go to their website and they have like a designated "manager" area where you can do it yourself, create the ad yourself and have the control.

Vivian: Yeah. So the key components are going to be if you are interested in doing a OTT. Yeah, you know me, over the top.
*awkward silence*
Do you know what I'm getting that from?

Chelsea: No.

Vivian: You don't know naughty by nature?

Chelsea: I mean, I think it vaguely rings a bell. I feel like I've heard that before.

Vivian: You probably have.

Chelsea: I probably have. I just don't remember it.

Vivian: Yeah. So where was I? OTT. Yes.
*long pause*
Chelsea: No.

Vivian: No wait, where was I going with this?

*Elevator music*

Vivian: So if you are interested in moving forward with it, just some of the components you're going to have to have is the actual ad itself, right? Whether that's audio, video, or like Chelsea said, a graphic, if that's what is required of whatever ad format. They will outline that for you, whatever platform. So the ad itself, the platform, and then your budget and a timeline, how long you want to invest. That might be the question mark, depending on if you're a little new to OTT advertising, since each one of these is a little different. I would start with the platform, go investigate, see what their recommended minimum ad spend is, and then you could decide how long that you can run that. If you're starting off with $300, it might only be worth doing an ad for two weeks as opposed to doing it for six weeks. Right? Because then that's not going to be enough frequency for people to raise brand awareness.

Chelsea: Absolutely. Repetition, you want those touch points. Well, Vivian, do you think we're ready for the TLDL?

Vivian: I think we are. Let's do it.

Chelsea: This is the TLDL if you skipped ahead, I'm going to give you a little summary, but when you get a chance, go back and listen to this entire conversation because it will make more sense when you do. So today we talked about OTT over the top advertising. The skinny of it is that it is advertising on streaming services. So think your Netflix, Hulu, Spotify, Pandora, audio ads are included in that.
We talk about why it's beneficial, it's cost effective, it has really great targeting capabilities, and you're the one who's in control. There are platforms out there where you can build out your OTT ads like AudioGo if you're doing an audio ad. You can usually go straight to the streaming site and they have their own managers where you can create your ad.
You also are in control of your budget and again, cost effective so you can do what you want with the money you are willing to spend.
And we just really want you guys not to count OTT out. It absolutely is doable for small business owners. It is cost friendly. I mean, a lot of times you can spend $300-$500. That's it. It does not have to be a video ad. It could be an audio ad. It could just be an image like imagery.
So don't count out over the top advertising. You can do it as a small business owner. But if you feel like you need help figuring it out, you can always reach out to Vivian and I at Help@TheSeasonedMarketer.com. You can join our SOB community and we can sit down on a zoom call and talk it out, figure it out. So just know that if this is something you're considering but you're feeling a little iffy about it, Vivian and I are here to help, okay? So go be the best SOB you can be, and maybe consider doing OTT over the top advertising.

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