Rebranding Your Small Business | with Special Guest Rozabre from Sweet Rose Waxing Company

[00:00:00] [SPEAKER_00]: How the team already is set, meaning you're accounting your marketing.

[00:00:05] [SPEAKER_00]: Your marketing brings in your money.

[00:00:08] [SPEAKER_00]: Your marketing pushes you out there, making sure everyone sees you.

[00:00:12] [SPEAKER_00]: You're accounting the money that's coming in.

[00:00:15] [SPEAKER_00]: You have everything in order.

[00:00:17] [SPEAKER_00]: Our accounts payable person is, oh my gosh.

[00:00:20] It's the best.

[00:00:22] [SPEAKER_03]: Hey everyone, welcome to the S.O.B.

[00:00:25] [SPEAKER_03]: We're the marketing podcast where we celebrate the S.O.B. that you are, and if you haven't

[00:00:30] [SPEAKER_03]: figured it out yet, we mean small own business.

[00:00:32] [SPEAKER_03]: We don't mean S.O.B.

[00:00:34] [SPEAKER_02]: Listen, we know that as a small business owner, you are working hard on the daily to

[00:00:39] [SPEAKER_02]: keep your business fully operational while trying to promote it.

[00:00:44] [SPEAKER_02]: And while some days it may feel like the business is owning you, if we're being

[00:00:48] [SPEAKER_02]: honest with each other, I bet you would admit that you wouldn't give up the insanity

[00:00:52] [SPEAKER_02]: for anything.

[00:00:53] [SPEAKER_03]: Our commitment here at the S.O.B.

[00:00:55] [SPEAKER_03]: Marketing Podcast is to give you the real talk, what works when it comes to

[00:01:00] [SPEAKER_03]: advertising, marketing, promoting your business, and then what doesn't really work.

[00:01:05] [SPEAKER_02]: And Chelsea and I promised to always keep the conversation real.

[00:01:08] [SPEAKER_02]: Welcome, welcome friends to another episode of the S.O.B.

[00:01:12] [SPEAKER_02]: Marketing Podcast.

[00:01:14] [SPEAKER_02]: S.O.B. as in small own business.

[00:01:16] [SPEAKER_02]: We're not out here cursing at you guys, but I want to start off just

[00:01:20] [SPEAKER_02]: by doing a couple of housekeeping things.

[00:01:22] [SPEAKER_02]: So first and foremost, we want to thank you for tuning in.

[00:01:25] [SPEAKER_02]: If you are a listener, we want to really just, I don't know, get you excited

[00:01:32] [SPEAKER_02]: about leaving us a review.

[00:01:34] [SPEAKER_02]: And so Chelsea and I are going to be doing a giveaway.

[00:01:38] [SPEAKER_02]: This is officially our first giveaway on this podcast.

[00:01:40] [SPEAKER_02]: So please be a part of it.

[00:01:42] [SPEAKER_02]: What we're going to do is we are going to give away two free S.O.B.

[00:01:47] [SPEAKER_02]: small owned business shirts in your size and we'll coordinate that afterwards.

[00:01:53] [SPEAKER_02]: Asking you your size and getting all that information, address where to

[00:01:56] [SPEAKER_02]: ship it to and all that.

[00:01:58] [SPEAKER_02]: But what we want you to do in order to get an entry into this giveaway is

[00:02:04] [SPEAKER_02]: to leave us a review, whatever platform you're listening to us on.

[00:02:09] [SPEAKER_02]: Go ahead and leave us a review and then take a screenshot of that and

[00:02:12] [SPEAKER_02]: email it to us over at help at theseasonmarketart.com.

[00:02:17] [SPEAKER_02]: We're going to do this until Thursday, September 20th.

[00:02:21] [SPEAKER_02]: And then on that day, we will go ahead and announce who the winner or

[00:02:25] [SPEAKER_02]: winners, two of you, who the winners are.

[00:02:28] [SPEAKER_02]: And we'll get you those shirts.

[00:02:31] [SPEAKER_02]: But this is just our little way of thanking you guys for tuning in.

[00:02:34] [SPEAKER_02]: And hopefully you're enjoying the conversations that we're bringing to you.

[00:02:38] [SPEAKER_02]: So just leave us those reviews.

[00:02:40] [SPEAKER_02]: Chelsea, what are we talking about today?

[00:02:44] [SPEAKER_03]: Okay, Vivian, we have a very exciting episode.

[00:02:47] [SPEAKER_03]: I know I say that every single week.

[00:02:49] [SPEAKER_03]: I mean it every single week.

[00:02:51] [SPEAKER_03]: And we have a very special guest with us today, Ms. Rosa Bray.

[00:02:56] [SPEAKER_03]: So sorry to Ms. Rosa Bray.

[00:02:59] [SPEAKER_03]: I pronounced that wrong.

[00:03:01] [SPEAKER_03]: Or as she likes to go by Bray, she is, if you guys don't know, a huge part of

[00:03:07] [SPEAKER_03]: my life.

[00:03:08] [SPEAKER_03]: I think I've talked about it on the podcast.

[00:03:10] [SPEAKER_03]: So you probably know, but I started my, I guess, small business

[00:03:16] [SPEAKER_03]: marketing career with Bray because I was a front desk receptionist at her salon.

[00:03:23] [SPEAKER_03]: And I slowly started doing more marketing stuff as well.

[00:03:27] [SPEAKER_03]: And she really gave me a chance.

[00:03:30] [SPEAKER_03]: So I love her to death.

[00:03:33] [SPEAKER_03]: And very exciting news.

[00:03:35] [SPEAKER_03]: She recently took her franchise business and said, you know what?

[00:03:41] [SPEAKER_03]: This is going to be all me now.

[00:03:43] [SPEAKER_03]: So she now owns her salon a hundred percent.

[00:03:46] [SPEAKER_03]: It is all her.

[00:03:48] [SPEAKER_03]: It is sweet Rose Waxon company.

[00:03:51] [SPEAKER_03]: She is officially a small owned business.

[00:03:55] [SPEAKER_03]: And so we're going to be talking about rebranding.

[00:03:58] [SPEAKER_03]: But before we get into that, Bray, could you just give us a little

[00:04:01] [SPEAKER_03]: background on your small business story?

[00:04:04] [SPEAKER_00]: Well, just like you said, I was a franchisee, but just one day

[00:04:09] [SPEAKER_00]: clicked, why not just do everything by myself as I was doing before.

[00:04:15] [SPEAKER_00]: But with my name on the door, I'm a cosmetologist.

[00:04:18] [SPEAKER_00]: I've been waxing now for 12 years.

[00:04:21] [SPEAKER_00]: Just came into it, was introduced to it, and I just never stopped from there.

[00:04:27] [SPEAKER_03]: Yeah.

[00:04:27] [SPEAKER_03]: And you also recently became an instructor as well.

[00:04:30] [SPEAKER_03]: Correct?

[00:04:31] [SPEAKER_00]: Yes.

[00:04:32] [SPEAKER_00]: I think it's been about two years now.

[00:04:35] [SPEAKER_00]: Time goes by so fast.

[00:04:36] [SPEAKER_00]: But yes, two years.

[00:04:37] [SPEAKER_02]: Now, I have I have a few questions here because you all know I always have questions.

[00:04:42] [SPEAKER_02]: But all right.

[00:04:44] [SPEAKER_02]: So here's the thing.

[00:04:45] [SPEAKER_02]: I don't do it.

[00:04:46] [SPEAKER_02]: Chelsea does more of like the eyebrows, the eyelashes, all of that stuff.

[00:04:51] [SPEAKER_02]: Right. She's in the note with all of that.

[00:04:53] [SPEAKER_02]: I'm her little homebody sister that knows like nothing.

[00:04:57] [SPEAKER_02]: But what I'd imagine in your industry, because, you know,

[00:05:01] [SPEAKER_02]: you said you do cosmetology and you do the waxing, right?

[00:05:05] [SPEAKER_02]: So your spals, a waxing spall.

[00:05:07] [SPEAKER_02]: However, I think that's a little it's it doesn't give the full picture of everything you do.

[00:05:15] [SPEAKER_02]: So what services are you currently offering in 2024?

[00:05:18] [SPEAKER_02]: Because I feel like that has probably changed for you since you started, right?

[00:05:23] [SPEAKER_00]: Yes. So much has changed.

[00:05:26] [SPEAKER_00]: So right now we're doing waxing, meaning 80 year removal from sugaring,

[00:05:31] [SPEAKER_00]: threading or just generally waxing.

[00:05:34] [SPEAKER_00]: We do face shows.

[00:05:36] [SPEAKER_00]: Eyebrow lash and tint.

[00:05:38] [SPEAKER_00]: We do lamination for the eyebrows.

[00:05:41] [SPEAKER_00]: Those are the two newer things that we do.

[00:05:43] [SPEAKER_02]: You know, in marketing, because in what Chelsea and I do on the day to day,

[00:05:47] [SPEAKER_02]: I think we're so used to it because as you know,

[00:05:49] [SPEAKER_02]: because you play the Instagram and Facebook and social media game too.

[00:05:53] [SPEAKER_02]: That changes so often that I feel like we are constantly in the state of like

[00:05:57] [SPEAKER_02]: just knowing that, you know, in two weeks, we're not going to know enough.

[00:06:02] [SPEAKER_02]: But I feel like for you, it's probably a little different

[00:06:04] [SPEAKER_02]: because your industry traditionally is always going to be the the core basis

[00:06:09] [SPEAKER_02]: of like the waxing and stuff like that.

[00:06:11] [SPEAKER_02]: But then it seems like these trends now, everyone's doing the the brow

[00:06:15] [SPEAKER_02]: lamination and all of that.

[00:06:17] [SPEAKER_02]: And so I'd imagine that for you adding these services,

[00:06:20] [SPEAKER_02]: it was kind of a discussion internally of like, OK, can are the people I have?

[00:06:26] [SPEAKER_02]: Are they, you know, able to and qualified to be able to do that?

[00:06:29] [SPEAKER_02]: And then how do we go about marketing that new service?

[00:06:32] [SPEAKER_02]: So I love just hearing that even in your industry, it's something

[00:06:36] [SPEAKER_02]: that you're constantly having to stay up to date with, you know, with what's what's new.

[00:06:42] [SPEAKER_00]: Yes, definitely.

[00:06:43] [SPEAKER_00]: And this industry we grow literally every day.

[00:06:46] [SPEAKER_00]: It's always something new.

[00:06:48] [SPEAKER_00]: And just like you said, as a new trend, luckily with my girls, they're very

[00:06:52] [SPEAKER_00]: they're they're still young.

[00:06:54] [SPEAKER_00]: So they're into the trend.

[00:06:56] [SPEAKER_00]: So a lot of times they tell me about it, about the new things.

[00:06:59] [SPEAKER_00]: And I'm just like, oh, that's OK.

[00:07:03] [SPEAKER_00]: OK, let's try it. Let's do it.

[00:07:05] [SPEAKER_00]: Let's learn more about it.

[00:07:06] [SPEAKER_00]: And I'm always I'm always up for learning, obviously, being an instructor.

[00:07:12] [SPEAKER_00]: You want to learn more every day so I can teach more and educate more.

[00:07:16] [SPEAKER_00]: So that's awesome.

[00:07:18] [SPEAKER_03]: And I think that is something that I think people don't consider specifically

[00:07:24] [SPEAKER_03]: in the cosmetology industry that because it is constantly changing and evolving,

[00:07:31] [SPEAKER_03]: you guys need to stay up to date and be consistently learning all of the new stuff

[00:07:37] [SPEAKER_03]: so that you can offer your clients the best services.

[00:07:43] [SPEAKER_00]: Yes, that's true.

[00:07:46] [SPEAKER_00]: State board changes rules overnight every day.

[00:07:51] [SPEAKER_00]: I just I got an email recently, something else is changing.

[00:07:55] [SPEAKER_00]: So we definitely have to be on top of that as well.

[00:07:59] [SPEAKER_00]: So, you know, being doing our CEOs and just doing general classes and things like that.

[00:08:06] [SPEAKER_00]: It is definitely helpful to keep up the keep the know the know how and what's next.

[00:08:13] [SPEAKER_02]: You know, what I love about your story and as a big sister,

[00:08:17] [SPEAKER_02]: I just have to say thank you for giving my little sister

[00:08:19] [SPEAKER_02]: the opportunity to be able to flourish and to learn to get hands on with stuff.

[00:08:24] [SPEAKER_02]: Because, you know, I think marketing is always just like any small business, right?

[00:08:28] [SPEAKER_02]: The idea you have in your head of what it's like to own a small business

[00:08:32] [SPEAKER_02]: is not actually what it's like to own a small business.

[00:08:35] [SPEAKER_02]: I promise you, right?

[00:08:37] [SPEAKER_02]: Yeah, I see you rolling your eyes, you know.

[00:08:40] [SPEAKER_02]: But but that's the thing there's like this glamour as side to it, which it is.

[00:08:44] [SPEAKER_02]: It is there's a reason that we've decided to take the leap into creating

[00:08:47] [SPEAKER_02]: something and building something for ourselves and not being employed by somebody.

[00:08:51] [SPEAKER_02]: Right? You have to have a certain personality to want to do that.

[00:08:55] [SPEAKER_02]: But I will say what I love so much about your story is I know.

[00:09:01] [SPEAKER_02]: So you were already when you came into it,

[00:09:05] [SPEAKER_02]: you came out of cosmetology school and you were like, hey,

[00:09:08] [SPEAKER_02]: I know I want to own my own business.

[00:09:11] [SPEAKER_02]: And so the way that you initially found that was through a franchise, right?

[00:09:15] [SPEAKER_02]: Because it kind of allowed you a little flexibility in the sense that you still own

[00:09:20] [SPEAKER_02]: the business.

[00:09:21] [SPEAKER_02]: And so you get to do the day to day decisions in that.

[00:09:24] [SPEAKER_02]: But then it gives you a little more structure in being that they have some

[00:09:29] [SPEAKER_02]: processes in place, right?

[00:09:31] [SPEAKER_02]: But then now that's Act One.

[00:09:35] [SPEAKER_02]: Act Two now of your business is you're like, I want to go full blown on my own.

[00:09:40] [SPEAKER_02]: So that way I completely get to decide and control everything that I'm doing.

[00:09:44] [SPEAKER_02]: So talk to me.

[00:09:46] [SPEAKER_02]: What was was that a scary decision for you to make that leap?

[00:09:51] [SPEAKER_02]: Or did you feel like you are already your mindset was just already ready for it?

[00:09:56] [SPEAKER_00]: Honestly, I think the scariest part about it was letting the franchise

[00:10:02] [SPEAKER_00]: franchiser know that I wanted to leave.

[00:10:06] [SPEAKER_00]: But leaving was the best option.

[00:10:10] [SPEAKER_00]: So that part wasn't scary for me.

[00:10:14] [SPEAKER_00]: And starting everything from scratch again, that wasn't scary.

[00:10:20] [SPEAKER_00]: So I think the biggest scariest thing was letting the franchiser know

[00:10:24] [SPEAKER_00]: that I wanted was wanting to leave.

[00:10:27] [SPEAKER_00]: I had so many ideas and so many wants in order for them to be met.

[00:10:33] [SPEAKER_00]: I had to do it myself and I felt that.

[00:10:36] [SPEAKER_02]: So I love it.

[00:10:37] [SPEAKER_02]: I love the the biggest thing that I love about that is I think for a lot of people,

[00:10:42] [SPEAKER_02]: it would have been a they would have been discouraged to think, OK,

[00:10:47] [SPEAKER_02]: if if maybe being a franchise, you know, a franchisee is not right for me,

[00:10:54] [SPEAKER_02]: then maybe being a small business owner is not right for me.

[00:10:57] [SPEAKER_02]: But I love that you were able to compartmentalize the fact that like,

[00:11:01] [SPEAKER_02]: hey, if this isn't necessarily what I envisioned,

[00:11:06] [SPEAKER_02]: there's another option.

[00:11:08] [SPEAKER_02]: Like I don't have to what do they say?

[00:11:09] [SPEAKER_02]: You don't have to toss the baby out with the bathwater, right?

[00:11:13] [SPEAKER_02]: So you had you could still keep the business and in created

[00:11:18] [SPEAKER_02]: or recreated to be something that you envisioned.

[00:11:23] [SPEAKER_00]: The recreating part was it wasn't hard wanting to do that.

[00:11:30] [SPEAKER_00]: It was more so of letting everyone else see my vision.

[00:11:35] [SPEAKER_00]: Um, so yeah, that.

[00:11:39] [SPEAKER_00]: It was a big step, but it was a great step.

[00:11:42] [SPEAKER_03]: Well, I just want to say really quick, so we're understanding why you took

[00:11:47] [SPEAKER_03]: the leap into rebranding.

[00:11:49] [SPEAKER_03]: I want to say for small business owners who are considering rebranding,

[00:11:53] [SPEAKER_03]: just know it means you will start over from scratch.

[00:11:58] [SPEAKER_03]: Like rebranding is not a small thing.

[00:12:00] [SPEAKER_03]: It is a hard reset.

[00:12:04] [SPEAKER_03]: So if you're feeling like you're not sure, if you need to rebrand or

[00:12:08] [SPEAKER_03]: not take a second and say, you know, what is bothering me right now?

[00:12:13] [SPEAKER_03]: What is the issue that I'm having with my small business?

[00:12:16] [SPEAKER_03]: Is it something small?

[00:12:18] [SPEAKER_03]: Like is it the way that I'm communicating?

[00:12:21] [SPEAKER_03]: Maybe your brand voice isn't working.

[00:12:24] [SPEAKER_03]: Or is it something like I need a product change.

[00:12:27] [SPEAKER_03]: I need to change my mission.

[00:12:29] [SPEAKER_03]: I need to change my vision.

[00:12:30] [SPEAKER_03]: What at the core when I started this business is no longer what I want it to be.

[00:12:36] [SPEAKER_03]: If it's something that big, like Bray is saying, if I want to make all

[00:12:41] [SPEAKER_03]: these big changes that just don't align with my business right now, that's

[00:12:46] [SPEAKER_03]: when you're going to need a hard reset.

[00:12:48] [SPEAKER_03]: That's when you need to rebrand.

[00:12:50] [SPEAKER_02]: And sometimes the, the hard reset isn't, um, I'll challenge that a

[00:12:55] [SPEAKER_02]: little bit in the sense that it doesn't mean that sometimes you have

[00:12:58] [SPEAKER_02]: to like throw there, there could be in your assessment.

[00:13:02] [SPEAKER_02]: There could be ways to say like, Hey, here are the things that I'm really doing well.

[00:13:07] [SPEAKER_02]: Okay.

[00:13:07] [SPEAKER_02]: And so when I'm rebranding, I still want to move this into my new, you know,

[00:13:12] [SPEAKER_02]: the new brand I'm creating for myself, but it does allow you that opportunity

[00:13:17] [SPEAKER_02]: to just like you said, Chelsea, start from scratch.

[00:13:19] [SPEAKER_02]: So that way the hardest thing is, and I know this because I do this.

[00:13:25] [SPEAKER_02]: I'm so hard headed that I'm like, this is going to work.

[00:13:27] [SPEAKER_02]: This is going to work.

[00:13:28] [SPEAKER_02]: Like I don't care if it takes me 10 million years, it's going to work, right?

[00:13:32] [SPEAKER_02]: But the thing is sometimes it's okay to just be like, Hey, that's not working.

[00:13:37] [SPEAKER_02]: And it's not working for, you know, various reasons.

[00:13:40] [SPEAKER_02]: And so therefore that rebrand lets you say like, Hey, do I even need to move

[00:13:46] [SPEAKER_02]: that over with me?

[00:13:47] [SPEAKER_02]: Do I need to take it with me into the new brand?

[00:13:50] [SPEAKER_02]: Or can I just leave it here?

[00:13:51] [SPEAKER_02]: Even though people may know me as this right now, do I have to carry

[00:13:56] [SPEAKER_02]: that with me?

[00:13:57] [SPEAKER_02]: And sometimes the answer to that is no.

[00:13:59] [SPEAKER_02]: So I do, I agree with what you're saying, Chelsea.

[00:14:03] [SPEAKER_02]: I don't want people to think though that rebranding sometimes just means

[00:14:06] [SPEAKER_02]: you absolutely have to change everything because you, you don't, you

[00:14:09] [SPEAKER_02]: could keep what you want.

[00:14:11] [SPEAKER_02]: So, right.

[00:14:11] [SPEAKER_02]: What did you find when you were kind of going through that assessment

[00:14:15] [SPEAKER_02]: for yourself?

[00:14:17] [SPEAKER_02]: Like, what was it?

[00:14:18] [SPEAKER_02]: Was it more of like an internal conversation of like, what is aligning

[00:14:22] [SPEAKER_02]: with me right now as a business owner?

[00:14:25] [SPEAKER_02]: Or was it a little more of, am I looking at the data or I guess I'm wondering,

[00:14:31] [SPEAKER_02]: is it a little more woo-woo like what, what feels aligned?

[00:14:35] [SPEAKER_02]: Or is it a little more like, I'm going to look at the actual

[00:14:38] [SPEAKER_02]: like business numbers?

[00:14:41] [SPEAKER_00]: It was a little of everything.

[00:14:43] [SPEAKER_00]: Um, honestly, it started out from just how my, my life, my personal

[00:14:48] [SPEAKER_00]: life was going.

[00:14:50] [SPEAKER_00]: Um, so I had to look at that first, which made me do the big jump of, okay,

[00:14:57] [SPEAKER_00]: this has to change.

[00:14:58] [SPEAKER_00]: Looked at numbers.

[00:15:00] [SPEAKER_00]: Um, looked at just my surroundings and I knew it had to be changed.

[00:15:08] [SPEAKER_00]: Um, there's just a lot went on in that, at that moment, a lot went on

[00:15:15] [SPEAKER_00]: in that moment.

[00:15:16] [SPEAKER_00]: And, um, it definitely pushed me to, to change, um, to re-brand, to make it

[00:15:24] [SPEAKER_00]: for me and what's best for me and my family right now.

[00:15:27] [SPEAKER_02]: Speaking of surroundings, by the way, you have one of the best locations.

[00:15:32] [SPEAKER_02]: Can I tell you that?

[00:15:33] [SPEAKER_02]: Like your, your business, it's her business.

[00:15:35] [SPEAKER_02]: You guys is on Main Street.

[00:15:38] [SPEAKER_02]: Okay.

[00:15:38] [SPEAKER_02]: So the Main Street in Summerville, South Carolina, and, um, it just

[00:15:42] [SPEAKER_02]: has a really good location.

[00:15:44] [SPEAKER_02]: I feel like it's, you know, it's easily accessible right off the road.

[00:15:48] [SPEAKER_02]: So when you said surroundings, I was thinking physical surroundings.

[00:15:51] [SPEAKER_02]: I'm like, yeah.

[00:15:53] [SPEAKER_00]: Outside the spot, it is really nice.

[00:15:56] [SPEAKER_00]: Um, being near downtown Summerville and then a few, uh, a mile down

[00:16:02] [SPEAKER_00]: the road, it's Azalea Square and, um, where everyone is the busiest part

[00:16:08] [SPEAKER_00]: of Summerville.

[00:16:09] [SPEAKER_00]: Um, so it's, it's, I think we're in the perfect place.

[00:16:11] [SPEAKER_00]: Seriously.

[00:16:12] [SPEAKER_00]: We are.

[00:16:13] [SPEAKER_00]: Yeah.

[00:16:13] [SPEAKER_00]: We're in a really good place.

[00:16:14] [SPEAKER_03]: I want to go back to what you were saying about how looking at your

[00:16:19] [SPEAKER_03]: personal surroundings, y'all, a small business owners.

[00:16:23] [SPEAKER_03]: Yes, you're a business owner, but it's more than that because it's you.

[00:16:29] [SPEAKER_03]: Like it's your brand.

[00:16:31] [SPEAKER_03]: It's your business.

[00:16:32] [SPEAKER_03]: It's very personal.

[00:16:33] [SPEAKER_03]: So if you do need to look at it and say, Hey, you know, my

[00:16:38] [SPEAKER_03]: personal life is being affected, that's completely fine.

[00:16:42] [SPEAKER_03]: Because you need to do what's best for your personal life because

[00:16:46] [SPEAKER_03]: that's how you're going to be successful in your business.

[00:16:50] [SPEAKER_03]: It's all connected.

[00:16:51] [SPEAKER_03]: You can't be miserable trying to run your business.

[00:16:56] [SPEAKER_03]: It's, it's not, I mean, you can and you may or may not be

[00:16:59] [SPEAKER_03]: successful, but you need to take the time to evaluate how you

[00:17:05] [SPEAKER_03]: were doing mentally, emotionally, personally.

[00:17:10] [SPEAKER_02]: There's a, I listened to Amy Porterfield.

[00:17:13] [SPEAKER_02]: She is actually an online like business marketing person and

[00:17:18] [SPEAKER_02]: it's interesting because she used to work for Tony Robbins.

[00:17:21] [SPEAKER_02]: And when she left, she started her own thing and she said, you

[00:17:24] [SPEAKER_02]: know, it was great.

[00:17:25] [SPEAKER_02]: I had clients and she goes, and then I slowly realized

[00:17:28] [SPEAKER_02]: because she started saying yes to, to like clients and

[00:17:31] [SPEAKER_02]: taking on money and stuff.

[00:17:32] [SPEAKER_02]: And she said after like two years, I realized I had built

[00:17:36] [SPEAKER_02]: the exact thing I was trying to get away from.

[00:17:39] [SPEAKER_02]: And she's like, at that point I was like, what am I doing?

[00:17:43] [SPEAKER_02]: I got to, you know, restart.

[00:17:44] [SPEAKER_02]: So I do think your, um, all of that is valid.

[00:17:48] [SPEAKER_02]: Like the there's got to be some alignment and listen, y'all,

[00:17:50] [SPEAKER_02]: if as a business owner, you're not building the one thing

[00:17:53] [SPEAKER_02]: that you want, like, what are we doing?

[00:17:56] [SPEAKER_02]: Like you might as well go build someone else's dream,

[00:17:59] [SPEAKER_02]: right?

[00:17:59] [SPEAKER_02]: Cause that's, that's what we do with, um, yeah, corporate job.

[00:18:03] [SPEAKER_03]: So well, and I think even as a franchise owner,

[00:18:06] [SPEAKER_03]: right?

[00:18:08] [SPEAKER_03]: If I'm correct, like that's how you felt about, I'm not

[00:18:12] [SPEAKER_03]: going to say any names, but that's how you felt about

[00:18:14] [SPEAKER_03]: being a franchisee is I'm helping this person and

[00:18:19] [SPEAKER_03]: this name grow.

[00:18:20] [SPEAKER_03]: Even though it is my salon, it's still not me and

[00:18:25] [SPEAKER_03]: it's not my name.

[00:18:27] [SPEAKER_03]: Right?

[00:18:28] [SPEAKER_00]: Right.

[00:18:29] [SPEAKER_00]: And at the beginning, I will say everything was great.

[00:18:32] [SPEAKER_00]: Um, but then after a while, you realize you're doing so much

[00:18:38] [SPEAKER_00]: work and sometimes, sometimes you don't feel appreciated.

[00:18:43] [SPEAKER_00]: Um, and which you don't have to, like they don't, there's

[00:18:49] [SPEAKER_00]: no obligation for them to appreciate you.

[00:18:52] [SPEAKER_00]: But, uh, being that the company is still not as big as

[00:18:58] [SPEAKER_00]: a small, it's still a small company in sense.

[00:19:01] [SPEAKER_00]: Um, you want to feel included into some of the, the day to

[00:19:07] [SPEAKER_00]: day, the, the new things.

[00:19:10] [SPEAKER_00]: And I didn't feel that, um, but with my business and even

[00:19:16] [SPEAKER_00]: before when I was a franchisee, I, I tell my girls

[00:19:20] [SPEAKER_00]: everything I give my ideas or their ideas.

[00:19:25] [SPEAKER_00]: I listen, I tell them, I show them in.

[00:19:31] [SPEAKER_00]: Um, I just feel like including the people that's around

[00:19:35] [SPEAKER_00]: it, that's around you.

[00:19:37] [SPEAKER_00]: That's helping you grow your business.

[00:19:39] [SPEAKER_00]: You should tell them, you should let them know what's

[00:19:41] [SPEAKER_00]: the next, next thing you're planning to do or what

[00:19:45] [SPEAKER_00]: you're thinking of because if it's not, if it's not a

[00:19:48] [SPEAKER_00]: good idea, they will tell you there because they see it.

[00:19:52] [SPEAKER_00]: They're there.

[00:19:53] [SPEAKER_00]: They're working with you.

[00:19:54] [SPEAKER_00]: Um, so it, I feel like that's a big thing.

[00:19:58] [SPEAKER_00]: That's the biggest thing that I do.

[00:20:00] [SPEAKER_00]: Um, I've always done in my business.

[00:20:02] [SPEAKER_02]: So yeah, communication is always, it's either going to be

[00:20:05] [SPEAKER_02]: the, the bridge, I think for a lot of people or it's going

[00:20:09] [SPEAKER_02]: to be the one thing that sets the bridge on fire if

[00:20:11] [SPEAKER_02]: there's a lack of communication, right?

[00:20:13] [SPEAKER_02]: Because you do start to, people start to feel

[00:20:16] [SPEAKER_02]: ostracized and even when people don't, I, and I have

[00:20:19] [SPEAKER_02]: found this just personally, even when people are not doing

[00:20:23] [SPEAKER_02]: it maliciously, like maybe they're just not even

[00:20:26] [SPEAKER_02]: thinking about it.

[00:20:27] [SPEAKER_02]: I think strong leaders give so much weight and

[00:20:31] [SPEAKER_02]: importance to communication that they, that's where

[00:20:34] [SPEAKER_02]: they shine, right?

[00:20:35] [SPEAKER_02]: Because even their thinking in the forefront, well, what

[00:20:40] [SPEAKER_02]: do I not share, but then how much can I share to still

[00:20:44] [SPEAKER_02]: make them feel included?

[00:20:45] [SPEAKER_02]: Because at the end of the day, you are the business

[00:20:47] [SPEAKER_02]: owners that's fronting all of the expense and all

[00:20:51] [SPEAKER_02]: of that.

[00:20:51] [SPEAKER_02]: So I do think there are some things that, you know,

[00:20:54] [SPEAKER_02]: some things maybe they don't need to know, but I'm

[00:20:57] [SPEAKER_02]: sure as a business owner and as a leader, you're like,

[00:21:00] [SPEAKER_02]: okay, but I still need to tell them at least this

[00:21:03] [SPEAKER_02]: much, right?

[00:21:03] [SPEAKER_02]: Like how it affects the business on the back end

[00:21:05] [SPEAKER_02]: when they do this or how, you know, so good for

[00:21:09] [SPEAKER_02]: you to, to recognize that.

[00:21:11] [SPEAKER_02]: That's huge.

[00:21:12] [SPEAKER_03]: I just want to say as someone who has been an

[00:21:16] [SPEAKER_03]: employee for Bray, like everything she's saying,

[00:21:19] [SPEAKER_03]: she is being completely honest.

[00:21:21] [SPEAKER_03]: Like, do you know how sometimes businesses will

[00:21:25] [SPEAKER_03]: say we're a happy family here?

[00:21:28] [SPEAKER_03]: And you're like, mm, okay, sure.

[00:21:31] [SPEAKER_03]: But Bray really did and she still does.

[00:21:34] [SPEAKER_03]: I no longer work for her.

[00:21:35] [SPEAKER_03]: But when I worked for her, she did an amazing job

[00:21:37] [SPEAKER_03]: of saying, we're all going to sit down.

[00:21:39] [SPEAKER_03]: We're going to talk about what's going on.

[00:21:42] [SPEAKER_03]: We're going to talk about goals.

[00:21:44] [SPEAKER_03]: Like give me suggestions.

[00:21:46] [SPEAKER_03]: What have you noticed?

[00:21:47] [SPEAKER_03]: What is working?

[00:21:48] [SPEAKER_03]: What is not?

[00:21:48] [SPEAKER_03]: Like, we are all in this together to make this

[00:21:54] [SPEAKER_03]: business successful.

[00:21:55] [SPEAKER_03]: And I think it also has to do with the fact that

[00:22:01] [SPEAKER_03]: this is the beauty industry because for your

[00:22:05] [SPEAKER_03]: girls, you know, the more successful that the

[00:22:08] [SPEAKER_03]: salon is, the more clients that they will get,

[00:22:11] [SPEAKER_03]: the more tips that they can get, the more

[00:22:13] [SPEAKER_03]: money that they'll bring in.

[00:22:14] [SPEAKER_03]: So you've done an amazing job of saying, explaining

[00:22:19] [SPEAKER_03]: that, saying, hey, you know, the better we do,

[00:22:21] [SPEAKER_03]: the better you will do.

[00:22:22] [SPEAKER_03]: So let's be a group.

[00:22:24] [SPEAKER_03]: Let's be a family work together and make this work.

[00:22:28] [SPEAKER_03]: And that I think, especially with this new rebrand

[00:22:32] [SPEAKER_03]: and your new brand personality, Sweet Rose Wax and

[00:22:37] [SPEAKER_03]: Company, I think it shows.

[00:22:40] [SPEAKER_03]: It shows in the personality.

[00:22:41] [SPEAKER_03]: It shows in the branding, which amazing job.

[00:22:46] [SPEAKER_03]: Thank you.

[00:22:47] [SPEAKER_02]: Yeah.

[00:22:48] [SPEAKER_02]: Please tell us where, because I want everyone

[00:22:50] [SPEAKER_02]: that's listening, you guys, please go to her

[00:22:52] [SPEAKER_02]: Instagram profile so that you can see, you know,

[00:22:55] [SPEAKER_02]: her new rebrand.

[00:22:57] [SPEAKER_02]: Where what's your Instagram handle?

[00:23:00] [SPEAKER_00]: It's Sweet Rose Wax Co.

[00:23:02] [SPEAKER_03]: And I'll add that in the show notes, everyone.

[00:23:04] [SPEAKER_03]: So definitely go check it out.

[00:23:06] [SPEAKER_02]: So I do have a question.

[00:23:08] [SPEAKER_02]: Interesting speaking of like the whole rebrand

[00:23:10] [SPEAKER_02]: and how I found a LinkedIn article and it talked

[00:23:14] [SPEAKER_02]: about like rebranding in general.

[00:23:16] [SPEAKER_02]: And it said two things that caught my attention.

[00:23:19] [SPEAKER_02]: The first one is said, your business name is much,

[00:23:22] [SPEAKER_02]: much bigger deal than what you think it is.

[00:23:26] [SPEAKER_02]: Do you think that's true?

[00:23:28] [SPEAKER_00]: Absolutely.

[00:23:30] [SPEAKER_00]: Absolutely.

[00:23:31] [SPEAKER_00]: It's it took me months to figure out.

[00:23:36] [SPEAKER_00]: I knew the name I wanted it to be, but to

[00:23:40] [SPEAKER_00]: make it perfect, not too long, not too short,

[00:23:43] [SPEAKER_00]: not too personal.

[00:23:44] [SPEAKER_00]: But understanding of what we do here.

[00:23:49] [SPEAKER_00]: I had to, it took some time, but I got it.

[00:23:53] [SPEAKER_03]: I want to say really interesting because

[00:24:00] [SPEAKER_03]: the franchise that you were a part of

[00:24:03] [SPEAKER_03]: had the name of the owner in it.

[00:24:06] [SPEAKER_03]: So it was by the right.

[00:24:09] [SPEAKER_03]: Okay. So I had the name in it.

[00:24:11] [SPEAKER_02]: And if you want to just played Mad Libs.

[00:24:15] [SPEAKER_03]: Fill in the name by the.

[00:24:17] [SPEAKER_03]: Well, I'm not calling people out.

[00:24:19] [SPEAKER_03]: Look, man, I don't want to get in trouble, but

[00:24:23] [SPEAKER_03]: my point is you and I, we were talking about

[00:24:27] [SPEAKER_03]: creating content for your social media.

[00:24:30] [SPEAKER_03]: And you had said to me, it is so important to me

[00:24:34] [SPEAKER_03]: for my brand in this business to be about

[00:24:38] [SPEAKER_03]: the customers, the clients and their experience.

[00:24:41] [SPEAKER_03]: It is not.

[00:24:43] [SPEAKER_03]: Franchise owners experience.

[00:24:46] [SPEAKER_03]: It is you, the clients experience.

[00:24:48] [SPEAKER_03]: So I think that's really interesting when we're talking about business names.

[00:24:52] [SPEAKER_03]: Like you went hard to reset.

[00:24:56] [SPEAKER_03]: Absolutely no names in it because I think you had that experience of,

[00:25:01] [SPEAKER_03]: you know, this is so focused and centered around

[00:25:07] [SPEAKER_03]: her, her name, her brand.

[00:25:10] [SPEAKER_03]: And you're like, no, I want my business to be about

[00:25:14] [SPEAKER_03]: my clients and their experience.

[00:25:17] [SPEAKER_00]: Right. I think

[00:25:21] [SPEAKER_00]: being around.

[00:25:24] [SPEAKER_00]: That business for so long in anywhere you went, anything you see here,

[00:25:29] [SPEAKER_00]: if you go there, it's

[00:25:32] [SPEAKER_00]: the this experience of this person and

[00:25:36] [SPEAKER_00]: the attention is based off of that one person, which is fine.

[00:25:41] [SPEAKER_00]: If that's her business, that's what she wanted.

[00:25:45] [SPEAKER_00]: Me personally, I don't like a lot of attention.

[00:25:47] [SPEAKER_00]: So I want the attention to be focused on my client.

[00:25:51] [SPEAKER_00]: And when they come in, I make sure they have my full attention.

[00:25:59] [SPEAKER_00]: You've seen me check clients out and check clients in.

[00:26:02] [SPEAKER_00]: When my clients come in through the door,

[00:26:04] [SPEAKER_00]: if I'm with one client and I'm taking them to the room or

[00:26:10] [SPEAKER_00]: I'm walking them out, I honestly don't speak to the client that's

[00:26:14] [SPEAKER_00]: walking through the door yet until I'm finished talking to

[00:26:16] [SPEAKER_00]: that one specific client.

[00:26:19] [SPEAKER_00]: When I'm done with that client and that client is checked out,

[00:26:21] [SPEAKER_00]: then I'll speak to the next client.

[00:26:24] [SPEAKER_00]: It looks rude in the moment, but

[00:26:26] [SPEAKER_00]: when you get that experience of me focusing just on you,

[00:26:30] [SPEAKER_00]: you understand.

[00:26:32] [SPEAKER_00]: That's how I see it.

[00:26:33] [SPEAKER_00]: But I do think the best way to

[00:26:38] [SPEAKER_00]: keep your clients coming is to have that full focus on

[00:26:42] [SPEAKER_00]: on them, their full experience of what they they need

[00:26:46] [SPEAKER_00]: in that moment, because a lot of times they come in

[00:26:49] [SPEAKER_00]: and they just need someone to talk to,

[00:26:52] [SPEAKER_00]: someone to just to be a listening ear.

[00:26:54] [SPEAKER_00]: And I definitely want to be that person for them just for a few

[00:26:57] [SPEAKER_00]: minutes. We're not in there long.

[00:27:01] [SPEAKER_00]: And making sure they have the best experience for them

[00:27:05] [SPEAKER_00]: for that day, for that moment.

[00:27:07] [SPEAKER_02]: So I feel I think I just heard that you're like 50 percent

[00:27:11] [SPEAKER_02]: therapist, 50 percent.

[00:27:14] [SPEAKER_00]: Yes, I do go back to school.

[00:27:18] [SPEAKER_00]: I would love that to incorporate that into my business.

[00:27:23] [SPEAKER_03]: But I'm a licensed therapist and licensed waxer.

[00:27:28] [SPEAKER_02]: I do think while in its important, like you said, the

[00:27:32] [SPEAKER_02]: people just want attention.

[00:27:34] [SPEAKER_02]: Like I think when when you just pull it down and you're

[00:27:37] [SPEAKER_02]: like when you realize that people just want to be loved

[00:27:39] [SPEAKER_02]: and they want to be seen and heard.

[00:27:41] [SPEAKER_02]: And if for those, how long are your appointments?

[00:27:44] [SPEAKER_02]: Like 30, 60 minutes?

[00:27:46] [SPEAKER_00]: Sometimes not even that long, to be honest.

[00:27:48] [SPEAKER_00]: Maybe like 20 minutes at the most.

[00:27:50] [SPEAKER_00]: But yeah, longer appointment, maybe 40 minutes.

[00:27:54] [SPEAKER_02]: OK. And so for that timeframe, like you said, if it's a busy

[00:27:58] [SPEAKER_02]: mom that's got three kids that she's, you know, dealing with

[00:28:01] [SPEAKER_02]: because I know you're a mama, so you get it right here.

[00:28:04] [SPEAKER_02]: That's kind of like your little sanctuary time, your time alone

[00:28:07] [SPEAKER_02]: when someone's not looking for you and asking you for gummy snacks.

[00:28:11] [SPEAKER_02]: You get to go to Brian and relax.

[00:28:14] [SPEAKER_03]: So and I also want to say this is so important

[00:28:18] [SPEAKER_03]: specifically in the beauty industry because think about it.

[00:28:23] [SPEAKER_03]: All of the people that you go to for your beauty services,

[00:28:27] [SPEAKER_03]: you have such a relationship with your hair stylists.

[00:28:31] [SPEAKER_03]: I only go to one specific person.

[00:28:33] [SPEAKER_03]: No one else is allowed to touch my hair.

[00:28:36] [SPEAKER_03]: I have one person.

[00:28:37] [SPEAKER_03]: I have one waxer that is bright.

[00:28:39] [SPEAKER_03]: Ain't no one else touching me, you know, like the relationship

[00:28:42] [SPEAKER_03]: that you have with your beauty specialists

[00:28:48] [SPEAKER_03]: is so important.

[00:28:50] [SPEAKER_03]: And I think it's amazing that you are recognizing that

[00:28:55] [SPEAKER_03]: and you're saying this is the forefront of my business.

[00:28:58] [SPEAKER_03]: Like this is the most important thing.

[00:29:01] [SPEAKER_03]: This is the mission for my business is to give my clients

[00:29:06] [SPEAKER_03]: the best experience they could possibly have.

[00:29:09] [SPEAKER_00]: Absolutely.

[00:29:11] [SPEAKER_00]: I think that's the best way to do anything is make sure

[00:29:14] [SPEAKER_00]: your clients are happy.

[00:29:16] [SPEAKER_00]: You know, sure.

[00:29:17] [SPEAKER_00]: They need everything they deserve.

[00:29:21] [SPEAKER_00]: Definitely in that time because they're paying for your service.

[00:29:25] [SPEAKER_00]: So you want to give them give them what their money is worth.

[00:29:29] [SPEAKER_03]: Are you a small business owner feeling overwhelmed by marketing?

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[00:30:06] [SPEAKER_02]: So let's talk about the scary part of rebranding

[00:30:10] [SPEAKER_02]: because I know everybody that's listening is probably thinking, great.

[00:30:13] [SPEAKER_02]: If I maybe they're saying I've considered a rebranding

[00:30:17] [SPEAKER_02]: but I just haven't made that leap because it's scary

[00:30:19] [SPEAKER_02]: because I feel like I am going to start over.

[00:30:23] [SPEAKER_02]: And so, Bray, talk to us a little bit about I know

[00:30:27] [SPEAKER_02]: I looked up on your you completely started

[00:30:31] [SPEAKER_02]: fresh from scratch on Instagram, on Facebook

[00:30:35] [SPEAKER_02]: and you're working your way to building all of that back up

[00:30:39] [SPEAKER_02]: to what it was before.

[00:30:40] [SPEAKER_02]: And so what what do you say would be the

[00:30:46] [SPEAKER_02]: was that kind of refreshing?

[00:30:48] [SPEAKER_02]: Was it nice to be able to just, you know, start a brand new page

[00:30:51] [SPEAKER_02]: and put new content on there or were you thinking, gosh,

[00:30:54] [SPEAKER_02]: like this is going to take a while?

[00:30:56] [SPEAKER_00]: I would say I was scared at the beginning.

[00:30:59] [SPEAKER_00]: But then I realized it was best to do from scratch.

[00:31:03] [SPEAKER_00]: Starting everything from a clean slate and having only my name

[00:31:07] [SPEAKER_00]: building my business was more understanding than

[00:31:13] [SPEAKER_00]: I wonder if I could just take this over.

[00:31:16] [SPEAKER_00]: And can I just know it was easier to just start from scratch?

[00:31:20] [SPEAKER_02]: So you so you don't regret making that decision, though, like it's it was.

[00:31:25] [SPEAKER_00]: Yeah, it was it was an easy.

[00:31:28] [SPEAKER_00]: Easy. I won't say easy.

[00:31:29] [SPEAKER_00]: It wasn't easy, but it was a decision that was made

[00:31:32] [SPEAKER_00]: that was best for the my company now.

[00:31:35] [SPEAKER_02]: And if I could pay you a compliment, you are so good on video.

[00:31:39] [SPEAKER_02]: I don't know if you know that, but you really you're the way you

[00:31:43] [SPEAKER_02]: you're smiling, you are like you're showing up like you actually want to be on video,

[00:31:49] [SPEAKER_02]: which I think half the people on Instagram don't and you can tell.

[00:31:53] [SPEAKER_02]: So I think so I just want to congratulate you.

[00:31:56] [SPEAKER_02]: I think that's a that's a big thing.

[00:31:57] [SPEAKER_02]: You have a very nice camera presence.

[00:31:59] [SPEAKER_02]: So I hope you really lean into that because it definitely is

[00:32:04] [SPEAKER_02]: welcoming and appealing to a lot of people.

[00:32:09] [SPEAKER_00]: You can see me squeezing my hands.

[00:32:14] [SPEAKER_00]: It's nervous, very nervous, but I try my best.

[00:32:19] [SPEAKER_00]: When we do our videos, Chelsea knows I mess up a lot.

[00:32:23] [SPEAKER_00]: But I think over how we've been doing this for three years.

[00:32:28] [SPEAKER_00]: Yeah, I think I've gotten a little better.

[00:32:30] [SPEAKER_03]: Oh, you've 100 percent gotten better.

[00:32:32] [SPEAKER_03]: And I've had this conversation with another small business owner before.

[00:32:37] [SPEAKER_03]: Lucky Luna. Oh, go check out her earrings.

[00:32:39] [SPEAKER_03]: She makes gorgeous stuff.

[00:32:41] [SPEAKER_03]: But she had told me, you know, I'm starting to go on video.

[00:32:46] [SPEAKER_03]: I'm still a little nervous about it.

[00:32:48] [SPEAKER_03]: But, you know, I'm just doing it because you and Vivian are like,

[00:32:51] [SPEAKER_03]: you need to do video content.

[00:32:53] [SPEAKER_03]: I'm like, I'm going to let you in on a secret.

[00:32:55] [SPEAKER_03]: It never gets easier.

[00:32:57] [SPEAKER_03]: And she's like, what?

[00:32:59] [SPEAKER_03]: What do you mean it doesn't get easier?

[00:33:00] [SPEAKER_03]: I'm like, I'm still nervous every single time.

[00:33:03] [SPEAKER_03]: I still mess up a lot.

[00:33:06] [SPEAKER_03]: And I've been doing this for a long time too.

[00:33:09] [SPEAKER_03]: It's my full-time job.

[00:33:10] [SPEAKER_03]: It's the point is that you are making an effort to do it.

[00:33:16] [SPEAKER_03]: The fact that you showed up at all says a lot.

[00:33:20] [SPEAKER_02]: Well, and I think also the way she shows up, like what?

[00:33:23] [SPEAKER_02]: That's what I like about I watch your videos.

[00:33:26] [SPEAKER_02]: And the reason I like them is you're, I don't know, like you're just like someone

[00:33:29] [SPEAKER_02]: that I feel like people could hang out with and like they'd want to be around.

[00:33:33] [SPEAKER_02]: Right? You're not like a grumpy person or anything.

[00:33:38] [SPEAKER_02]: So that comes off in what you're what you're saying and just your presence.

[00:33:44] [SPEAKER_02]: So I think you're knocking it out of the park, even if you don't know you are.

[00:33:49] [SPEAKER_03]: I want to say the tip that I've given Bray that I'm going to give

[00:33:53] [SPEAKER_03]: to all you listeners right now is share the information and talk to the camera

[00:34:00] [SPEAKER_03]: like you're talking to someone, like have a conversation because that's what people want.

[00:34:06] [SPEAKER_03]: People want to feel like they're having a conversation with you.

[00:34:09] [SPEAKER_03]: So like if you're going to show up and you're going to be very buttoned up

[00:34:12] [SPEAKER_03]: and hey, everyone, this is the information like no one wants to hear that.

[00:34:18] [SPEAKER_02]: I personally feel attacked.

[00:34:19] [SPEAKER_02]: Chelsea, that's me like half the time.

[00:34:22] [SPEAKER_02]: She's always like, you need to lighten up.

[00:34:25] [SPEAKER_02]: Well, I'm going to say it to you then have a conversation.

[00:34:29] [SPEAKER_00]: I feel like when I'm on video, I'm talking to

[00:34:34] [SPEAKER_00]: my people, my clients, like I'm talking to them when they're here.

[00:34:40] [SPEAKER_00]: So that's how that's how what makes it easier for me

[00:34:45] [SPEAKER_00]: because everyone wants it to be natural.

[00:34:48] [SPEAKER_00]: I try to be as natural as possible.

[00:34:50] [SPEAKER_02]: It's always interesting because I've said this before coming from a health

[00:34:53] [SPEAKER_02]: care industry, what's people pick even doctors based on personality.

[00:35:01] [SPEAKER_02]: Right.

[00:35:01] [SPEAKER_02]: And that's the one thing that is always striking to me is it used to when

[00:35:05] [SPEAKER_02]: I was younger, I really didn't understand that.

[00:35:07] [SPEAKER_02]: I was like, well, you're going to want to pick a specialist

[00:35:09] [SPEAKER_02]: that's like the best of what they do.

[00:35:12] [SPEAKER_02]: And yes, that's true.

[00:35:13] [SPEAKER_02]: Like for some people, that's definitely what they lean into.

[00:35:15] [SPEAKER_02]: But for a lot of people, they're like, what good is a specialist

[00:35:19] [SPEAKER_02]: that's really great, but yet has no bedside manner and literally makes me feel

[00:35:23] [SPEAKER_02]: like crap when I'm sitting there in front of them.

[00:35:26] [SPEAKER_02]: And so it's there is a trade off there that I think happens.

[00:35:31] [SPEAKER_02]: But the other question I had for you was I've seen that you are

[00:35:35] [SPEAKER_02]: so good about like you share stuff in Facebook groups.

[00:35:39] [SPEAKER_02]: So I feel like you've kind of figured out like, hey, once I can't

[00:35:43] [SPEAKER_02]: just like post and be done with it, but like I have to post

[00:35:46] [SPEAKER_02]: and then still try to promote what I just posted.

[00:35:50] [SPEAKER_02]: Right. So have you found that to be pretty effective?

[00:35:53] [SPEAKER_00]: Yeah, we get a good bit of people that's if you go to like the

[00:35:58] [SPEAKER_00]: Somerville or the Charleston, you see a lot of people are moving here

[00:36:02] [SPEAKER_00]: and asking where to go.

[00:36:04] [SPEAKER_00]: So whenever I do see it, I try to post and repost what

[00:36:10] [SPEAKER_00]: what I've already posted before.

[00:36:13] [SPEAKER_00]: And then sometimes I just put my my website and my phone number,

[00:36:17] [SPEAKER_00]: my name, I tag the social media platforms.

[00:36:21] [SPEAKER_00]: And it definitely helps because, you know, a lot of these pages

[00:36:25] [SPEAKER_00]: you can't post every day.

[00:36:28] [SPEAKER_00]: Yeah. So when I do see someone asking a question, I'm just like, OK,

[00:36:32] [SPEAKER_00]: let me let me put my name there.

[00:36:34] [SPEAKER_00]: Let me put my my phone number or the website.

[00:36:38] [SPEAKER_00]: And it definitely helps in especially if a lot of people are

[00:36:44] [SPEAKER_00]: asking and a lot of people are referring me myself.

[00:36:49] [SPEAKER_00]: That's that's always very helpful.

[00:36:52] [SPEAKER_03]: I also, Bray, want to talk about the fact that you take reviews

[00:36:58] [SPEAKER_03]: so seriously and like you make sure the girls are always asking,

[00:37:03] [SPEAKER_03]: hey, leave a review and stuff like that.

[00:37:05] [SPEAKER_03]: And I know Vivian, you said you were searching online and you saw that they had

[00:37:11] [SPEAKER_03]: an amazing amount of good reviews. Right?

[00:37:15] [SPEAKER_02]: Yeah, you definitely have your review game is spot on.

[00:37:18] [SPEAKER_02]: Right. So what how do you how do you kind of like look at that?

[00:37:23] [SPEAKER_02]: Like how have you?

[00:37:25] [SPEAKER_02]: I don't know, communicated that to the ladies that work with you

[00:37:29] [SPEAKER_02]: as far as why you're wanting to kind of build up those reviews.

[00:37:33] [SPEAKER_00]: Everyone looks at reviews.

[00:37:36] [SPEAKER_00]: Before people just go places and just don't even think about the reviews.

[00:37:42] [SPEAKER_00]: But now, nowadays you have to look at the reviews before you go anywhere.

[00:37:48] [SPEAKER_00]: So if you if for us,

[00:37:52] [SPEAKER_00]: like I said, we make sure our customers are always happy.

[00:37:54] [SPEAKER_00]: We make sure our customers are always educated in

[00:37:59] [SPEAKER_00]: in the know of what we do and what we can do for them.

[00:38:02] [SPEAKER_00]: The reviews will come with that.

[00:38:05] [SPEAKER_00]: The good reviews will come with that punctuality like everything.

[00:38:09] [SPEAKER_00]: Do I see that word right punctuality?

[00:38:13] [SPEAKER_02]: Yeah, yeah. So yeah.

[00:38:15] [SPEAKER_00]: So it definitely does help making sure that we're on point with everything.

[00:38:20] [SPEAKER_00]: So then again, that's where the reviews come in.

[00:38:23] [SPEAKER_00]: We we don't always ask for them.

[00:38:25] [SPEAKER_00]: But with our new system, it pops up right after their checkout, which is awesome.

[00:38:30] [SPEAKER_00]: So it definitely helps.

[00:38:33] [SPEAKER_00]: And it sends them a text message right after asking for a review,

[00:38:38] [SPEAKER_00]: which again, it definitely helps.

[00:38:40] [SPEAKER_00]: And as long as we're doing what we're supposed to be doing,

[00:38:44] [SPEAKER_02]: if we get the good reviews and automation, I love it.

[00:38:50] [SPEAKER_02]: Any any time you can automate something like you said,

[00:38:52] [SPEAKER_02]: you you're not even having to have your people

[00:38:56] [SPEAKER_02]: ask for it anymore after the interaction or after the appointment

[00:38:59] [SPEAKER_02]: because it automatically does it for you.

[00:39:03] [SPEAKER_02]: Right. So that's great.

[00:39:04] [SPEAKER_00]: Yes, it has been very, very, very helpful.

[00:39:10] [SPEAKER_00]: Having it just send it to them or as soon as check out if we're done on the

[00:39:14] [SPEAKER_00]: iPad, it shows them.

[00:39:16] [SPEAKER_00]: There's just five sides right here.

[00:39:19] [SPEAKER_00]: OK, awesome. Really appreciate it.

[00:39:22] [SPEAKER_02]: No. Yeah, it's also the the review thing

[00:39:26] [SPEAKER_02]: because we all do it as consumers.

[00:39:29] [SPEAKER_02]: And so it's like if you're a small business owner,

[00:39:32] [SPEAKER_02]: just put yourself on the consumer end of it.

[00:39:34] [SPEAKER_02]: Right. If I'm going to a restaurant or even like booking a hotel,

[00:39:39] [SPEAKER_02]: I go, I mean, I even pull up photos of like the hotel rooms

[00:39:42] [SPEAKER_02]: from the actual people that stayed there, not the ones on their website

[00:39:46] [SPEAKER_02]: because, you know, they make those look all glamorized.

[00:39:49] [SPEAKER_02]: And I actually click on the I want to see the grainy stuff

[00:39:52] [SPEAKER_02]: with the bathroom looks like before I commit to going there.

[00:39:55] [SPEAKER_02]: But that's that's the whole thing is I do think nowadays,

[00:39:59] [SPEAKER_02]: everyone's in such a habit that if you're a small business owner,

[00:40:02] [SPEAKER_02]: if you're not doing reviews, then you're missing out.

[00:40:06] [SPEAKER_02]: And if you're a small business owner that is doing reviews

[00:40:09] [SPEAKER_02]: and you haven't automated it, then you may be missing out.

[00:40:13] [SPEAKER_02]: So, you know, always think of how you can create that up.

[00:40:15] [SPEAKER_02]: And for Ray, it was, hey, let me just automate this.

[00:40:18] [SPEAKER_02]: So I don't have to think twice about it.

[00:40:20] [SPEAKER_02]: And it's already loading those reviews into my my Google page.

[00:40:23] [SPEAKER_02]: That's great.

[00:40:23] [SPEAKER_00]: Mm-hmm.

[00:40:25] [SPEAKER_00]: It definitely helps.

[00:40:26] [SPEAKER_00]: It really does.

[00:40:27] [SPEAKER_03]: Well, I want to ask Ray, what going back like hard pivot was

[00:40:33] [SPEAKER_03]: hard pivot back to rebranding.

[00:40:36] [SPEAKER_03]: What did you feel like was the hardest part of your rebrand?

[00:40:43] [SPEAKER_03]: Like, what was the part that you were like this?

[00:40:46] [SPEAKER_03]: This is what I need to sit down and really focus on.

[00:40:50] [SPEAKER_00]: The funny thing is I'm still working on that.

[00:40:53] [SPEAKER_00]: The hardest part is the paperwork.

[00:40:59] [SPEAKER_00]: Here's a secret.

[00:41:00] [SPEAKER_00]: It's not going to be a secret, but I really have it done a handbook.

[00:41:07] [SPEAKER_00]: I started it, but I'm trying to change it completely

[00:41:15] [SPEAKER_00]: from what I had it as before.

[00:41:19] [SPEAKER_00]: Yeah.

[00:41:20] [SPEAKER_00]: So the rules, of course, are different.

[00:41:22] [SPEAKER_00]: The policies are going to be different.

[00:41:24] [SPEAKER_00]: So that's something I'm still working on.

[00:41:28] [SPEAKER_00]: This whole rebranding happened really quickly.

[00:41:31] [SPEAKER_00]: It was a quick thought.

[00:41:34] [SPEAKER_00]: And so me not knowing that it was going to actually go through.

[00:41:42] [SPEAKER_00]: I didn't do anything because I didn't want to set myself up

[00:41:46] [SPEAKER_00]: and sat about it later.

[00:41:47] [SPEAKER_00]: So now I'm here until late some nights,

[00:41:54] [SPEAKER_00]: trying to finish and work on it.

[00:41:56] [SPEAKER_00]: And that's one of the hardest things are is to redoing everything.

[00:42:03] [SPEAKER_00]: Literally down to just everything.

[00:42:10] [SPEAKER_02]: Well, because I think there's a lot that goes with it

[00:42:12] [SPEAKER_02]: that sometimes we don't think about when you're...

[00:42:15] [SPEAKER_02]: We talked a little earlier how she started,

[00:42:18] [SPEAKER_02]: had to restart her social media profiles from scratch.

[00:42:21] [SPEAKER_02]: But that's just on that side of it when she's talking about

[00:42:25] [SPEAKER_02]: all of the legal stuff, all of the paperwork.

[00:42:29] [SPEAKER_02]: If you guys have intake forms with old logos on it,

[00:42:32] [SPEAKER_02]: you got to redo those.

[00:42:34] [SPEAKER_02]: If you have anything that's automated that has a logo attached to it

[00:42:38] [SPEAKER_02]: or an old name on there, if you're doing contracts,

[00:42:41] [SPEAKER_02]: you got to switch those LLC names out of those contracts.

[00:42:45] [SPEAKER_02]: I mean, it really is like from start to finish A to Z.

[00:42:50] [SPEAKER_02]: You're having to lay eyes on every single piece of thing

[00:42:54] [SPEAKER_02]: that you've ever done because you're like,

[00:42:56] [SPEAKER_02]: I don't want to have an old logo or old name attached to it

[00:43:00] [SPEAKER_02]: and accidentally give it to someone.

[00:43:02] [SPEAKER_02]: So...

[00:43:03] [SPEAKER_00]: Right. Even down to the applications.

[00:43:06] [SPEAKER_00]: You have to change the names, the legality on it and everything.

[00:43:12] [SPEAKER_00]: Everything has been...

[00:43:15] [SPEAKER_00]: I have a checklist.

[00:43:17] [SPEAKER_00]: So I'm going down on my checklist and hopefully,

[00:43:21] [SPEAKER_00]: hopefully one day I'll get to the end of it,

[00:43:24] [SPEAKER_00]: but I'm adding on to more because having a team,

[00:43:29] you remember...

[00:43:30] [SPEAKER_00]: You don't remember everything,

[00:43:31] [SPEAKER_00]: but then you have people behind you that's just like,

[00:43:35] [SPEAKER_00]: did you do this?

[00:43:35] [SPEAKER_00]: I'm like, oh, I'm going to write this down.

[00:43:37] [SPEAKER_00]: Yeah.

[00:43:38] [SPEAKER_00]: You have to change that.

[00:43:39] [SPEAKER_00]: I'm like, oh yeah, I have to change that.

[00:43:42] [SPEAKER_00]: So a lot of things as in like the tax purpose,

[00:43:45] [SPEAKER_00]: everything tax has been...

[00:43:49] [SPEAKER_00]: stressful, but I'm getting there.

[00:43:52] [SPEAKER_00]: Everything, but you definitely have to change everything

[00:43:57] [SPEAKER_00]: because you don't want to use it being that I'm coming from a franchise.

[00:44:02] [SPEAKER_00]: I did not want to use what they provided.

[00:44:06] [SPEAKER_02]: Chelsea and I were joking earlier this week

[00:44:08] [SPEAKER_02]: that the tax stuff always gets me because it's like,

[00:44:11] [SPEAKER_02]: you know, it's that joke where it's like,

[00:44:13] [SPEAKER_02]: I know exactly how much money you made,

[00:44:15] [SPEAKER_02]: but I'm not going to tell you how much money you owe us,

[00:44:17] [SPEAKER_02]: but I'm going to have you guess.

[00:44:18] [SPEAKER_02]: And if you guess wrong, then I'm going to throw you in jail.

[00:44:21] [SPEAKER_02]: Like it's that whole thing where you're always like feeling stuff out

[00:44:24] [SPEAKER_02]: and you're like, I hope I'm doing this the right way.

[00:44:28] [SPEAKER_00]: I don't... It doesn't matter how old I get.

[00:44:31] [SPEAKER_00]: I'm still not going to understand that stuff.

[00:44:33] [SPEAKER_00]: It's...

[00:44:33] [SPEAKER_02]: Listen, I think they make it purposefully

[00:44:36] [SPEAKER_02]: so that we don't understand it.

[00:44:37] [SPEAKER_02]: Yeah.

[00:44:38] [SPEAKER_00]: And they change it every year and my tax person is just,

[00:44:42] [SPEAKER_00]: she seems so stressed every year.

[00:44:44] [SPEAKER_00]: Like I'm sorry, but here's some stack of paper

[00:44:47] [SPEAKER_00]: that I got throughout the year.

[00:44:49] [SPEAKER_00]: I don't know what to do with it.

[00:44:51] [SPEAKER_02]: That's my father-in-law's account in...

[00:44:54] [SPEAKER_02]: He's in Alabama and it's funny from his end.

[00:44:57] [SPEAKER_02]: He's been doing it for so long, y'all,

[00:44:59] [SPEAKER_02]: that like for him, it's second nature.

[00:45:02] [SPEAKER_02]: And I feel like when something big or new changes,

[00:45:04] [SPEAKER_02]: like he'll share it with me,

[00:45:06] [SPEAKER_02]: but the way he shares it is just very matter of fact.

[00:45:08] [SPEAKER_02]: And I'm like, I would be like so stressed out right now,

[00:45:11] [SPEAKER_02]: but he's just used to it.

[00:45:13] [SPEAKER_02]: He's like, yeah, every other year they got something,

[00:45:16] [SPEAKER_02]: you know, and he's got a huge clientele.

[00:45:18] [SPEAKER_02]: So he...

[00:45:19] [SPEAKER_02]: I think he's pretty good in the sense that he understands

[00:45:22] [SPEAKER_02]: he's got to tell people exactly what to do.

[00:45:24] [SPEAKER_02]: So he sends us like instructions.

[00:45:27] [SPEAKER_02]: Like this is your instruction sheet on how,

[00:45:30] [SPEAKER_02]: you know, you need to send us stuff.

[00:45:31] [SPEAKER_02]: So it's...

[00:45:32] [SPEAKER_02]: I don't know. That stuff does...

[00:45:34] [SPEAKER_02]: It stresses me out too, Bray.

[00:45:36] [SPEAKER_02]: I don't get it.

[00:45:37] [SPEAKER_03]: Short tangent, but I think it's really funny.

[00:45:39] [SPEAKER_03]: Your father-in-law does your taxes.

[00:45:42] [SPEAKER_03]: Our father does my taxes.

[00:45:45] [SPEAKER_03]: So I'm like, I don't know what I'm doing.

[00:45:47] [SPEAKER_03]: Please help me.

[00:45:49] [SPEAKER_02]: I trust dads to do taxes.

[00:45:51] [SPEAKER_03]: Yeah.

[00:45:54] [SPEAKER_03]: Well, Bray, I'm wondering...

[00:45:56] [SPEAKER_03]: So you said very stressful it...

[00:45:59] [SPEAKER_03]: If you could go back,

[00:46:02] [SPEAKER_03]: what is the one thing

[00:46:04] [SPEAKER_03]: that you're like, this is the first thing I need to do for my rebranding?

[00:46:08] [SPEAKER_03]: Like if you could do it again and you're like this,

[00:46:10] [SPEAKER_03]: this is the thing that I'm going to finish absolutely right now.

[00:46:14] [SPEAKER_03]: First thing, what would it be?

[00:46:16] [SPEAKER_00]: Everything that I don't have done now is the admin stuff.

[00:46:21] [SPEAKER_00]: All the paperwork, all of the...

[00:46:23] [SPEAKER_00]: I have the taxes

[00:46:26] [SPEAKER_00]: refiling and redoing

[00:46:29] [SPEAKER_00]: and resigning up for the tax profiles.

[00:46:32] [SPEAKER_00]: That was the easy part.

[00:46:35] [SPEAKER_00]: It's literally what I need to get to my employees.

[00:46:40] [SPEAKER_00]: Yeah.

[00:46:41] [SPEAKER_00]: The contracts and...

[00:46:45] [SPEAKER_00]: I think that's pretty much it, the handbooks and everything.

[00:46:48] [SPEAKER_00]: I wish I could start over

[00:46:51] [SPEAKER_00]: and do that at the beginning.

[00:46:53] [SPEAKER_02]: Yeah.

[00:46:54] [SPEAKER_02]: But you're almost done.

[00:46:55] [SPEAKER_02]: I mean, listen, you got your checklist just plow through it almost there.

[00:47:00] [SPEAKER_02]: Yeah.

[00:47:01] [SPEAKER_02]: And I'm really glad...

[00:47:03] [SPEAKER_03]: I'm really glad you mentioned the handbook because that's something like,

[00:47:06] [SPEAKER_03]: I wouldn't have thought of that.

[00:47:08] [SPEAKER_03]: I wouldn't have thought of that at all.

[00:47:10] [SPEAKER_03]: But that's something you need to have.

[00:47:13] [SPEAKER_00]: Yeah, you definitely want to have something for your employees to go by.

[00:47:19] [SPEAKER_01]: Yeah.

[00:47:20] [SPEAKER_00]: Right now we're going by technically our old handbook.

[00:47:26] [SPEAKER_00]: But policy changes

[00:47:29] [SPEAKER_00]: and you want that change to be in black and white.

[00:47:34] [SPEAKER_00]: So you can go back and say,

[00:47:36] [SPEAKER_00]: hey, this is what we did.

[00:47:39] [SPEAKER_00]: This is the policy and this needs to change.

[00:47:42] [SPEAKER_00]: Or something you can't...

[00:47:44] [SPEAKER_00]: I feel like you can't just

[00:47:47] [SPEAKER_00]: come to work and just do whatever without policies.

[00:47:50] [SPEAKER_00]: You definitely need policies

[00:47:53] [SPEAKER_00]: that will help guide your employees yourself

[00:47:56] [SPEAKER_00]: and keep you in line with the day to day.

[00:48:00] [SPEAKER_02]: Well, I love...

[00:48:01] [SPEAKER_02]: I feel like this is such a big...

[00:48:03] [SPEAKER_02]: It was a big decision, but it's a huge opportunity for you.

[00:48:07] [SPEAKER_02]: Let me ask you, do you allow yourself to envision like

[00:48:12] [SPEAKER_02]: are you in the future

[00:48:14] [SPEAKER_02]: wanting to maybe open multiple locations?

[00:48:18] [SPEAKER_02]: Absolutely not.

[00:48:19] [SPEAKER_00]: Sorry.

[00:48:19] [SPEAKER_02]: No?

[00:48:23] [SPEAKER_02]: Listen, we're going to have you on the podcast three years from now

[00:48:26] [SPEAKER_02]: when you're opening your third location.

[00:48:28] [SPEAKER_02]: And then I want to ask this again.

[00:48:32] [SPEAKER_00]: Maybe like

[00:48:34] [SPEAKER_00]: right now, I'm not even thinking about a second location.

[00:48:38] [SPEAKER_00]: I can't see.

[00:48:39] [SPEAKER_00]: I can't see it.

[00:48:41] [SPEAKER_00]: It's foggy.

[00:48:43] [SPEAKER_02]: Well, because you're still...

[00:48:45] [SPEAKER_02]: And listen, here's the thing is like having multiple locations.

[00:48:49] [SPEAKER_02]: Some businesses don't want them.

[00:48:51] [SPEAKER_02]: Some people just don't want to do that.

[00:48:52] [SPEAKER_02]: I do think I love all of everything that you have done

[00:48:58] [SPEAKER_02]: to reestablish yourself.

[00:49:00] [SPEAKER_02]: And I'm so excited because I feel like Chelsea, I know

[00:49:04] [SPEAKER_02]: we had tossed around when we were talking about rebranding in general.

[00:49:09] [SPEAKER_02]: I know press releases are a big deal.

[00:49:13] [SPEAKER_02]: People could also do when they do like ribbon cuttings

[00:49:17] [SPEAKER_02]: because that is an opportunity.

[00:49:18] [SPEAKER_02]: You're essentially a new different business now.

[00:49:21] [SPEAKER_02]: And I'm trying to think, what else were we talking about, Chelsea?

[00:49:25] [SPEAKER_03]: That I think it's really important if you're considering rebranding,

[00:49:30] [SPEAKER_03]: preparing your existing audience as soon as you are sure the time is coming

[00:49:36] [SPEAKER_03]: and you're ready publicizing the change as much as possible.

[00:49:40] [SPEAKER_03]: And a really big one, really important is anticipating the questions

[00:49:44] [SPEAKER_03]: that your audience may have and preparing messaging for those questions

[00:49:50] [SPEAKER_03]: so that basically you want to take your audience and make it as simple

[00:49:55] [SPEAKER_03]: and as easy as possible to get get accustomed to your new branding

[00:50:03] [SPEAKER_03]: because you don't want to lose anyone on the journey.

[00:50:07] [SPEAKER_03]: Right?

[00:50:07] [SPEAKER_03]: Like you want to make it as simple as possible so that everyone can just

[00:50:11] [SPEAKER_03]: float around with you.

[00:50:13] [SPEAKER_02]: I like that sound.

[00:50:14] [SPEAKER_02]: Thank you.

[00:50:16] [SPEAKER_02]: Right.

[00:50:16] [SPEAKER_02]: I'd imagine for you an example of that was like,

[00:50:18] [SPEAKER_02]: I know you guys could do packages before, right?

[00:50:21] [SPEAKER_02]: So they could buy like X amount of waxes for a certain amount of discounted price.

[00:50:27] [SPEAKER_02]: Was that where you when you rebranded, how did you handle that transition?

[00:50:33] [SPEAKER_00]: I still have

[00:50:35] [SPEAKER_00]: the people that still continue to come with me that had packages before.

[00:50:41] [SPEAKER_00]: I still honor it.

[00:50:43] [SPEAKER_00]: OK.

[00:50:44] [SPEAKER_00]: We definitely want them to continue with me.

[00:50:48] [SPEAKER_00]: Especially if they are a client of ours, like our client.

[00:50:54] [SPEAKER_00]: So it definitely helped them to transition with us.

[00:50:58] [SPEAKER_00]: And honestly, I've had a lot of people still once they finished that package

[00:51:02] [SPEAKER_00]: from previous business, they have bought another one because

[00:51:07] [SPEAKER_00]: good. It's a really good deal.

[00:51:10] [SPEAKER_00]: And then it just is very helpful.

[00:51:12] [SPEAKER_03]: Bray made a video about this.

[00:51:16] [SPEAKER_03]: So she sent out messaging to her audience saying,

[00:51:19] [SPEAKER_03]: hey, if you bought a package with us and you're wondering now what's going on,

[00:51:24] [SPEAKER_03]: you were still going to honor your package.

[00:51:26] [SPEAKER_03]: So she made it very clear and simple for everyone involved so that there were no questions.

[00:51:34] [SPEAKER_02]: Yeah, that's really I'm glad to hear that you had anticipated

[00:51:39] [SPEAKER_02]: stuff like that because otherwise that's the stuff that people would say,

[00:51:42] [SPEAKER_02]: hey, if I invested money already, like what are we going to do about that?

[00:51:47] [SPEAKER_02]: So great communication.

[00:51:50] [SPEAKER_00]: Communications.

[00:51:52] [SPEAKER_02]: Communication and relationships.

[00:51:55] [SPEAKER_02]: Yeah, those are two of the best things to have.

[00:51:58] [SPEAKER_03]: Well, Bray, I want to wrap up this conversation with a question

[00:52:03] [SPEAKER_03]: for these small business owners out there that are right now considering

[00:52:08] [SPEAKER_03]: rebranding or maybe they 100 percent are rebranding.

[00:52:11] [SPEAKER_03]: They just haven't started yet.

[00:52:13] [SPEAKER_03]: What suggestions do you have for them?

[00:52:16] [SPEAKER_00]: I would say have a team, have a team already in set,

[00:52:21] [SPEAKER_00]: meaning your accounting, your marketing, your marketing brings in your money.

[00:52:26] [SPEAKER_00]: Your marketing bring pushes you out there.

[00:52:30] [SPEAKER_00]: Making sure everyone sees you.

[00:52:33] [SPEAKER_00]: You're counting the money that's coming in.

[00:52:35] [SPEAKER_00]: You have everything in order.

[00:52:39] [SPEAKER_00]: All accounts payable person is oh my gosh,

[00:52:45] [SPEAKER_00]: because especially like me, I'm in the day to day.

[00:52:49] [SPEAKER_00]: So I'm still working but also managing and also running the business

[00:52:53] [SPEAKER_00]: in having those two people, those two companies, those two

[00:52:58] [SPEAKER_00]: helpful hands. Thank you.

[00:53:01] [SPEAKER_00]: It definitely helps.

[00:53:04] [SPEAKER_00]: One less thing off of your plate.

[00:53:07] [SPEAKER_00]: Those are the main things I would say.

[00:53:10] [SPEAKER_02]: I also want to say too, I think sometimes people look at that the wrong way.

[00:53:14] [SPEAKER_02]: So in the sense that this they to your point, when you establish a team,

[00:53:19] [SPEAKER_02]: like let's say you for you, you're like, OK, the accounting thing

[00:53:23] [SPEAKER_02]: and definitely the marketing thing.

[00:53:25] [SPEAKER_02]: It also frees up your time and your bandwidth from even having to learn

[00:53:31] [SPEAKER_02]: or think about it like you, you know, is Bray's time better spent

[00:53:35] [SPEAKER_02]: in her business doing her, you know, taking care of her employees,

[00:53:40] [SPEAKER_02]: writing her handbook, making sure that her operations is good.

[00:53:43] [SPEAKER_02]: Or is it better spent her trying to figure out what Instagram is doing

[00:53:47] [SPEAKER_02]: right now and what, you know, it just doesn't make sense.

[00:53:50] [SPEAKER_02]: And so I think sometimes when you when you start to make that

[00:53:53] [SPEAKER_02]: change in the way you're thinking about those, like the outsourcing part of it,

[00:53:57] [SPEAKER_02]: where you're just like, great, I don't have to worry to make sure that my bills

[00:54:00] [SPEAKER_02]: are getting paid. My vendors are getting paid.

[00:54:03] [SPEAKER_02]: Counts payables done.

[00:54:05] [SPEAKER_02]: I have someone that, you know, that knows it when I pop in there,

[00:54:08] [SPEAKER_02]: I could look at a report.

[00:54:10] [SPEAKER_02]: I could see how I'm doing, but I don't need to do the actual

[00:54:13] [SPEAKER_02]: physical work of getting that sent off.

[00:54:16] [SPEAKER_02]: So I think that's great that you recognize that so early on.

[00:54:21] [SPEAKER_00]: Yes, especially with the last business, I learned that.

[00:54:26] [SPEAKER_00]: That's where I learned it from.

[00:54:29] [SPEAKER_00]: And in the last business, in that process, I had two more children.

[00:54:34] [SPEAKER_00]: I started off with one.

[00:54:35] [SPEAKER_00]: In the process of having a new business, I had two more children.

[00:54:39] [SPEAKER_00]: So I had three total.

[00:54:40] [SPEAKER_00]: So having to manage my three kids' house and a business,

[00:54:47] [SPEAKER_00]: you definitely need someone to pay the bills at the business

[00:54:51] [SPEAKER_00]: because you will forget.

[00:54:53] [SPEAKER_00]: You will forget.

[00:54:54] [SPEAKER_02]: I feel like as a someone with no kids, I barely am hanging on by a thread.

[00:54:59] [SPEAKER_02]: Sometimes I can't imagine adding three kids to that.

[00:55:02] [SPEAKER_02]: And I'll tell you, my best friend has three children.

[00:55:05] [SPEAKER_02]: She's got twin boys that just turned, oh, happy birthday boys.

[00:55:08] [SPEAKER_02]: They turn six today.

[00:55:10] [SPEAKER_02]: But they're twin boys and she has an older daughter.

[00:55:13] [SPEAKER_02]: When I go visit her house, the amount of chaos that ensues,

[00:55:18] [SPEAKER_02]: I walk in and literally our conversation, it gets interrupted.

[00:55:22] [SPEAKER_02]: We always have to pick up where we're, you know, the kids want to show you something.

[00:55:26] [SPEAKER_02]: So more power to you.

[00:55:27] [SPEAKER_02]: It is, it's wild.

[00:55:29] [SPEAKER_02]: Three kids is wild.

[00:55:31] [SPEAKER_02]: Yes.

[00:55:32] [SPEAKER_02]: What are their ages?

[00:55:34] [SPEAKER_02]: If you don't mind me asking.

[00:55:35] [SPEAKER_00]: I have a eight year old boy, a girl boy, and a three year old little girl.

[00:55:39] [SPEAKER_02]: Oh my gosh.

[00:55:41] [SPEAKER_02]: I love it.

[00:55:41] [SPEAKER_02]: There, I mean, that's that's still very young.

[00:55:45] [SPEAKER_02]: Yes.

[00:55:46] [SPEAKER_02]: Yeah.

[00:55:46] [SPEAKER_02]: Yes, it is.

[00:55:48] [SPEAKER_02]: I know.

[00:55:49] [SPEAKER_02]: Well, if you haven't heard it before, congratulations, big

[00:55:54] [SPEAKER_02]: congratulations on everything, all the work that you have done.

[00:55:58] [SPEAKER_02]: I think it is going to pay off in dividends because we I'm telling you,

[00:56:02] [SPEAKER_02]: when I look at your Instagram and your Facebook, I'm like, it's like,

[00:56:06] [SPEAKER_02]: it's you. It's you.

[00:56:08] [SPEAKER_02]: So I think you've done exactly what you set out to accomplish to do.

[00:56:12] [SPEAKER_02]: And I'm sure that the the customers are going to follow that.

[00:56:16] [SPEAKER_03]: Thank you.

[00:56:17] [SPEAKER_03]: I appreciate it.

[00:56:18] [SPEAKER_03]: And I'm hoping that maybe once you get everything squared away,

[00:56:23] [SPEAKER_03]: you could do a ribbon cutting.

[00:56:26] [SPEAKER_03]: Vivian and I would love to go to that if that's in the books.

[00:56:31] [SPEAKER_03]: Maybe.

[00:56:31] [SPEAKER_03]: Yes.

[00:56:32] [SPEAKER_00]: I was thinking hopefully by the end of September,

[00:56:35] [SPEAKER_00]: we will be able to do that.

[00:56:39] [SPEAKER_03]: So how exciting.

[00:56:40] [SPEAKER_03]: Well, yeah.

[00:56:42] [SPEAKER_03]: Well, I will make sure, you know, as soon as you tell me that you're doing

[00:56:47] [SPEAKER_03]: ribbon cutting, I'm going to share it with everyone I know.

[00:56:50] [SPEAKER_03]: So we can get a good count for that.

[00:56:52] [SPEAKER_02]: You can count our mom and dad will be there.

[00:56:55] [SPEAKER_02]: Yeah.

[00:56:55] [SPEAKER_02]: Karen will be there.

[00:56:56] [SPEAKER_02]: We'll we'll get you some people to the.

[00:56:59] [SPEAKER_02]: Yeah.

[00:56:59] [SPEAKER_02]: I love and it's such I think too.

[00:57:01] [SPEAKER_02]: Also, I know it's nerve-wracking because trust me,

[00:57:04] [SPEAKER_02]: I don't like planning parties.

[00:57:05] [SPEAKER_02]: Everyone, I did in my corporate job and people always say like,

[00:57:08] [SPEAKER_02]: oh, you have the fun job.

[00:57:09] [SPEAKER_02]: I'm like, clearly you've never planned an event because it's not fun.

[00:57:13] [SPEAKER_02]: It's fun for everybody but you.

[00:57:15] [SPEAKER_02]: But yeah, so we're happy to help you with any of that so that

[00:57:18] [SPEAKER_02]: it would make your event a little more enjoyable to you.

[00:57:24] [SPEAKER_00]: I definitely appreciate y'all.

[00:57:26] [SPEAKER_03]: Well, Bray, let everyone know where can they find you?

[00:57:31] [SPEAKER_03]: Plug anything you want.

[00:57:33] [SPEAKER_03]: Just do your little do your thing.

[00:57:37] [SPEAKER_00]: So our address is 437 North Main Street, Summerville.

[00:57:41] [SPEAKER_00]: Social media.

[00:57:43] [SPEAKER_00]: We have Facebook, Instagram and TikTok handle is Sweet Rose Waxco.

[00:57:50] [SPEAKER_00]: Find us.

[00:57:52] [SPEAKER_00]: Call us Google.

[00:57:53] [SPEAKER_00]: We're on Google.

[00:57:54] [SPEAKER_00]: Yeah, everything.

[00:57:56] [SPEAKER_00]: Where sweet rose waxco.

[00:57:59] [SPEAKER_03]: And I will add all the information for Bray so that you guys can find

[00:58:03] [SPEAKER_03]: Sweet Rose Wax and Company in the show notes.

[00:58:07] [SPEAKER_03]: So thank you, everyone, for listening.

[00:58:10] [SPEAKER_03]: Do not forget that we are doing that giveaway.

[00:58:12] [SPEAKER_03]: So go leave us a review on whatever platform that you're listening to this on.

[00:58:17] [SPEAKER_03]: If you have any topics you want us to talk about or if you want to be a

[00:58:21] [SPEAKER_03]: guest on the podcast, just email us at helpattheseasonmarketer.com.

[00:58:26] [SPEAKER_03]: You can also send us a DM on social media.

[00:58:28] [SPEAKER_03]: We check all of our accounts.

[00:58:30] [SPEAKER_03]: We are at the season marketer on everything and go be the best SOB you can be.