Marketing is closer to an art than it is a science, which means your personality has an effect on your small business’s marketing.
In this episode of the S.O.B. (Small Owned Business) Marketing podcast, we’re discussing marketing personalities and how each individual has a unique approach to marketing.
Specifically, we are discussing the result options for our Marketing Personality quiz, marketing channels we recommend for each, and a pro tip to keep in mind.
Take the Marketing Personality Quiz here: https://theseasonedmarketer.com/marketingpersonality/
Let us know which marketing personality you are in the comments and whether you’re Team Personality or Team Budget!
PLEASE REMEMBER TO LIKE AND SUBSCRIBE!
Looking for a community of other S.O.B.s handling their marketing on their own? Join our S.O.B. Community! A membership includes:
- An extensive library of tutorials
- A community of like minded small owned businesses
- Free downloads and templates for you to jumpstart your marketing
- A weekly hour long Zoom call with marketing professionals to talk shop or answer any questions you may have when it comes to marketing your small business.
Join our 𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://www.skool.com/sob
____________________
Chapters:
00:00 Welcome to our Marketing Cult! Please Leave Us a Review
02:16 Marketing Hot Take: Team Budget or Team Personality
04:48 Understanding Your Marketing Personality
06:53 The Analytics Ace
09:55 The Brand Builder
13:22 The Idea Generator
18:49 The Social Savant
24:26 The Content Crafter
28:23 The Hands-On Hero
32:50 The Strategy Streamliner
35:28 The DIY Dynamo
39:06 TLDL; The 8 Marketing Personalities
____________________
𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:
Marketing Personality Quiz: https://theseasonedmarketer.com/marketingpersonality/
𝐒.𝐎.𝐁 (𝐒𝐦𝐚𝐥𝐥 𝐎𝐰𝐧𝐞𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬) 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: https://theseasonedmarketer.myflodesk.com/sob
S.O.B. Marketing Merch: https://theseasonedmarketer.com/swag-shop/
Episode Transcripts: https://sobmarketing.com/blog
Sign Up For Our Email Newsletter: https://theseasonedmarketer.myflodesk.com/nb0wpptjjt
____________________
If you like the show, telling a friend about it would be helpful! You can text, email, Tweet, or send this link to a friend: https://sobmarketing.com
This podcast is brought to you by THE SEASONED MARKETER. For more free marketing resources, follow us here:
**Youtube: https://www.youtube.com/@TheSeasonedMarketer
**Facebook: https://www.facebook.com/theseasonedmarketer
**Instagram: https://www.instagram.com/theseasonedmarketer
COLLABORATION REQUESTS TO: vivian@TheSeasonedMarketer.com
*Intro* Chelsea: Hey everyone and welcome to the S.O.B. Marketing podcast. Where we celebrate to S.O.B. you are, and if you haven't figured it out yet - we mean Small Owned Business, we don't mean S.O.B...
Vivian: Listen, we know that as a small business owner you are working hard on the daily to keep your business fully operational while trying to promote it. And while some days it may feel like the business is owning you, if we're being honest with each other I bet you would admit that you wouldn't give up the insanity for anything.
Chelsea: Our commitment here at the S.O.B. Marketing podcast is to give you the real talk, what works when it comes to advertising, marketing, and promoting your business. And then what doesn't really work.
Vivian: And Chelsea and I promise to always keep the conversation real.
*Beginning of Episode*
Vivian: Welcome back to another episode of the S.O.B. Small Owned Business, because we never call you guys names, Marketing podcast. I'm here with my sister Chelsea.
Chelsea: Hey Vivian.
Vivian: Hey girl, hey. All right. Today's topic, we are talking about marketing personalities. Believe it or not, every single one of you out there that's listening has a marketing personality. We're going to talk about all eight of them today. We understand that marketing is often looked at very black and white, as a science. We do believe that to be true to some extent. However, we also think it's more of an art form, and because of that we think that knowing your marketing personality is actually going to help you improve your marketing and also make it super enjoyable for you because we don't want this, you managing your marketing in-house, we want you to not only just do it confidently, but we want you to have joy in doing it. It should not be something that you wake up and you're like, why. Why do I have to do this.
Chelsea: Yeah, we don't want you miserable.
Vivian: No. Believe it or not.
Chelsea: Before we get started though, Vivian, we have the pew pew pew pew pew, the SOB marketing hot take. Can you believe this sh**, Vivian? I'm the problem this episode. It's me.
Vivian: I think you're always the problem.
Chelsea: Not true. But I'm going to say the very controversial thing, which is in my personal opinion, a marketing budget is not as important as we think it is.
Vivian: Okay. That's an interesting take.
Chelsea: Let me defend myself, Vivian, okay? I'm not saying a marketing budget isn't important. I'm just saying it's not as important as we think it is, especially in terms of these marketing personalities. When you understand your marketing personality, you can get creative, you can be more effective, and then your budget isn't that big of a deal because you know how to make the most of everything.
Vivian: Yeah, I call party foul. I do think your budget drives a lot of that. I understand what you're saying, which is it's not the most important thing, right? There are other things. I guess a part of me could get behind that because I do agree with that, that there's a lot more to marketing than just a budget, right? Whether you have $10 to spend on it or $50 to spend on it. But all right, so in the comments below, we want you guys to tell us what your take is. In your experience, are you team budget or are you team...
Chelsea: Personality.
Vivian: Okay. Do you think that your personality can really, I don't know, maybe make up for that gap that you have in a budget? So perhaps, you have a small budget, but a very good attitude. You're super creative and you make that budget work for you. You stretch that budget out as much as you can. So if that's the case, your team personality, if you think a marketing budget is king though, and that's going to dictate everything you do, then your team budget.
Chelsea: Yeah. So let us know in the comments.
Just a friendly reminder y'all, we do have a TLDL section. Too long, didn't listen. That is where one of us, Vivian or I, will give you a brief summary of the conversation that we had today. Because we know you guys are very busy. So you can go listen to that summary, but when you have time go back and listen to this entire conversation.
Vivian: Yeah, that's a must.
Chelsea: Okay, Vivian, are you ready to dive into the marketing personalities?
Vivian: Yes. Now, we want to start by reminding you guys we actually have a marketing personality quiz. We're going to link it right here and in the description below. If you go there, we have a series of questions that we will ask you and it will give you your marketing personality. It's going to tell you which one of these eight personalities best fits you. Within your results, what we've also done is we have annotated and given you some ideas for how you can go about working that personality in your favor. So we don't just tell you, hey, by the way, you're an Analytics Ace. We tell you, hey, by the way, you're an Analytics Ace, and here are the ways that you can take full advantage of that in your marketing.
Chelsea: It is a very in-depth marketing quiz and then marketing response. The results that you get, it is in depth.
Vivian: How many minutes would you say it takes? It's not 30 seconds. Five minutes?
Chelsea: Yeah, it's like five minutes.
Vivian: So you're not going to be there for half an hour.
Chelsea: It's not a Myers-Briggs personality test. It's not that long.
Vivian: Take our Vivian Chelsea marketing personality test. Myers-Briggs got nothing on us.
Chelsea: Absolutely not. No. But yes, go take that quiz.
Vivian: So that will be helpful because for one, maybe you want to take it beforehand, and then as we move through this podcast episode, you'll be like, that's me and you'll be able to identify yourself. Or maybe you just want to hear about the eight different ones and just learn what all is out there. You might be able to self-diagnose even though that's not highly recommended. We think you should take the quiz.
Vivian: Okay. Let's start with, you already said it, the Analytics Ace. Vivian, do you want to tell us about the Analytics Ace?
Vivian: Sure. So you guys may be able to gather from the name and the description, Analytics Ace. This person is data driven, methodical. They rely on metrics and insights. So you guys are the ones that are being a little scientist out there. You let data drive your life, which we love that for you. It helps to guide your marketing decisions. So you want to see the evidence. You're the one that's like, hey, if I'm going to be spending money on this marketing initiative, it needs to prove to me that it's well worth it. The one thing I will say is, be sure that you guys are giving it enough time to work. Time periods are important, I think, when deciding and determining if something's going to work, right? A billboard is not going to work if you have one billboard up for two weeks. It will work if you have maybe three billboards up in a concentrated area over three months. All right?
Chelsea: Yes, I love that. Also, pro tip, because maybe you, I mean, you should be giving things enough time. Definitely do that. But you could also be doing A-B testing. So test variations of the components of your ads and see which is more effective.
Vivian: Yeah, easy way to do this. Let's say you're running a Facebook ad and you use the same design, okay, the same graphic for both of these. You could A-B test the actual headline. You can A-B test the call to action. So whether it's linked to a call now button or if it's linked to a learn more button, maybe one of them works better for whatever product or service you're selling. Love the A B testing Chelsea, and then marketing channels to consider if you are an Analytics Ace, we're going to recommend that you guys do Google ads. We're going to recommend that you do digital ads in general, you want to know why? Because data, data, data, you guys are so in love with data. We think that the channels that are going to give you those components are going to be best for you. What I will say, not to deter you, let's take the billboard for example. We always say billboard ads are a little harder to define as far as results. But because you guys are Analytics Ace and you want that data, we're going to encourage you to also be creative with the way you collect it. Whether that, I mean, I don't recommend a QR code on a billboard. Though I have seen it. But perhaps it's building a specific landing page that you're sending people to that you're only using on that billboard.
Chelsea: Or a specific phone number.
Vivian: Yes, then you know for a fact any of the people that are using that have seen the billboard. There are ways you could go about doing it, you may just have to get a little more creative.
Chelsea: Love that. Okay. Let's move on Vivian. I'm going to talk about the Brand Builder.
Vivian: Oh, this sounds exciting.
Chelsea: I know.
Vivian: I feel like everybody out there thinks they're a Brand Builder.
Chelsea: I think that was shots fired right there.
Vivian: It's not. It's just everyone's like, oh, I need to work on my branding, my branding, my branding. Okay, what's a Brand Builder?
Chelsea: Okay, so a brand builder is someone who is all about creating a strong, consistent brand that resonates with their audience. This is personally, in my opinion, a very powerful marketing personality to have as a small business.
Vivian: Can I tell you something that always cracks me up? When people say in my opinion? My mother-in-law uses this phrase and I found myself referring to it often. She says, "in my humble but accurate opinion". Or she says, "in my humble but correct opinion" or something like that. I'm like, oh, I love that. That's great.
Chelsea: That's what I'm going to start saying. In my accurate, I'm not being humble. In my accurate not humble opinion, this is a powerful marketing personality to have as a small business just because your branding is very important as a small business. It is the thing that is setting you apart from, yes, other small businesses, also like bigger brands. Because bigger brands can't really connect with their audience. Right. It's just a little more sterile. And as a small business, you don't have to be sterile.
Vivian: So what you're saying is the big thing here is if you're a brand builder, you have this knack for building loyalty.
Chelsea: Yes, and that is the number one thing is building loyalty and building a community. It's easier to build a community when you are a Brand Builder. Remember, loyalty leads to repeat customers and repeat customers are the lifeline of your business. Well, so are new customers. You just need customers in general.
Vivian: Customers are the lifeline of your business. Thanks for coming to our very... What was I going say?
Chelsea: Thanks for coming to our TED Talk. Customers are the lifeline of your business. No, but repeat customers lead to brand evangelists. Those are people who are going out there speaking your gospel as a small business. So really important. I think as a Brand Builder, social media marketing, email marketing, sponsorships. These are all powerful marketing initiatives that you can use to your benefit.
Vivian: PR.
Chelsea: PR. Yes. Any opportunity you have to speak your gospel, to share who you are as a business and connect with others, that's going to be useful.
Vivian: Yeah. I think the other part of this too is it's almost like you guys have this ability to tell a story, right? Which is what helps you to build a brand.
Chelsea: That's the pro tip.
Vivian: Yes. Lean into that.
Chelsea: Yes. Tell your brand story.
Vivian: So if you are Brand Builders out there, you got something going for you. The next one, the Idea Generator. You've got ADHD. That's what Chelsea put in the notes. Just kidding. In the notes.
Chelsea: I did put just kidding as well in the notes.
Vivian: Just kidding, it says. You're creative. You have all these ideas and you want to try them out when it comes to marketing. The problem is the money, the time, deciding what to do. You kind of I don't want to say squirrely, but maybe a little squirrely in the sense of like, there's so much potential out there. So many opportunities. Where do I even start?
Chelsea: I will say, love that you're not afraid to try things.
Vivian: Yeah, so here's the thing is maybe what works best for you is going to be to focus on digital stuff, stuff that you can get up and running really quick. I would not recommend putting together this big marketing campaign where, let's say TV commercial. I wouldn't recommend a TV commercial. It is going to require a lot of components. It means you're going to have to hire a videographer. You're going to have to have a script done. You're going to have to allow time for editing. Then you're going to have to sign the contract. Then you're going to have to pick the channels that it's on, the platforms that it's streamed to. Then you're actually going to have to like initiate it, and it's going to take some time, hopefully three months at least that you're running it.
That's a lot, okay?
Chelsea: That is lot.
Vivian: If you're an idea generator and you are so like, I have so many ideas, why don't you go ahead and start with the one that you can implement the quickest and then go through it, right? Because you're likely to find some golden nuggets of things you want to continue doing, or you can very easily be like, that did not work the way I wanted it to, so I'm not even going to touch that anymore.
Chelsea: Love. Little side note. As a marketer, I don't understand, I mean, I do understand, but I also don't understand how bad TV commercials are made.
Vivian: What do you mean?
Chelsea: Because do you know how many people have to approve this commercial? Like how many eyes have to see this commercial? And all of you were like, yeah, this is the one. No.
Vivian: I mean, or it's just because you're only showing it to people you know are going to say yes.
Chelsea: I mean, that could be it. Now, I personally...in my opinion, in my correct opinion.
Vivian: In my not humble opinion.
Chelsea: I think what happens is it starts somewhere else and then you have to tweak it so many times for every single person who sees it that it becomes a new thing. I understand that is what happens. I still think though that there are some commercials out there where you're like, this shouldn't have been approved.
Vivian: Yeah, I hear you. It probably does work that way where it ends up being something that was not initially intended.
Chelsea: Yeah. Okay. Back to the idea generator. Your pro tip is going to be y'all focus on your target audience. I have, I sometimes do this and I appreciate Vivian because she reels me back in. I have this great idea. It's so cool. It's so creative, and Vivian goes, yeah, but does our target audience care about that? Is our target audience going to see that? That's what you need to think about.
Vivian: Yeah. Maybe also the pro tip here is be able to have somebody that maybe you can bounce these ideas off of. If you have somebody on your team, cause we all do, that sometimes is a little more pragmatic. Maybe tie yourself to...
Chelsea: Vivian and I take turns being that person.
Vivian: We're kind of like, I feel like maybe when we toss out ideas, at the beginning, we understand that the other person's role is to be pragmatic. I did the same thing today. We were talking about, and I'll be transparent with you guys. I was like, should we start texting? Okay, so tell us in the comments if you would love to be able to text us and then like have us like send you something. Like if we have a freebie or something, you text us a word, we'd send it to you. So Chelsea, it was her role to be like, I really don't know, maybe that's something we leave for the future or let's see how it goes.
Chelsea: I mean, you can prove me wrong. You can leave in the comments that you absolutely want to be texting us.
Vivian: I mean, there you go. But I think that's the thing is, always maybe have someone that you can toss an idea out there. They'll give you some real feedback and then something for you to mull over. Idea generators, I will say this because sometimes I have a tendency to be an idea generator, too. You have to be okay getting feedback. Because you have so many ideas out there that let's be for real. Every single one of them could be a good idea? No, okay. Probably 5% of them are going to be good ideas. But that's the beauty is that your personality, you're able to come up with things so quickly. Love that. That's the kind of energy we want. We just want you to be able to filter between, is this worth my time? Or is this not? Is this going to send my entire team down a rabbit hole? That they're going to be wasting their time. So just be very specific about that.
Chelsea: Yes. Okay. Next personality, we got the Social Savant. This is not me.
Vivian: Okay. First of all, I love the word savant in anything because that just automatically tells you you're smart.
Chelsea: Well, you named all of these, so I'm not surprised.
Vivian: Yes. I love that name I picked out.
Chelsea: I know you do. Your social survive is going to be your social media superstar. So yeah, this is absolutely not me. You know your target audience. You know what they want to see on all the platforms. You know the trends. You know how to go viral and you keep your audience engaged and part of your community. I love that for you. Marketing channels to focus on, go ahead and focus on social media. But, but, but, but I want to remind everyone, do not forget to diversify. Okay. Remember how TikTok was gone for an entire day...
Vivian: And the world fell apart and it became a very sad, gloomy, gray world.
Chelsea: Yes. It was a rough day, Vivian. Okay.
Vivian: By the way, Chelsea did not give two craps about TikTok going away.
Chelsea: I don't like TikTok. I'm not a social media person. The only thing I'm looking on social media for is bands.
Vivian: Yeah, you're not a social savant.
Chelsea: No, I'm not a social savant. But my point is that platform is not yours. You do not have control over that audience. So make sure, yes, you're killing it on social media, but make sure you are moving them onto a platform that you control, into your own ecosystem. So that could be email marketing, that could be creating a text list like we just talked about. Whatever you want to do, just make sure you're pairing that with your social media marketing because again, you're not in control.
Vivian: I also am not a social savant, but if you guys want an example of someone who is, shout out to Rob D who's Black Circle Records. He's in our SOB community group and I want to say something that's really important because as we move through this, you guys be sure just as humans, we don't want you moving through life tying your identity to a title. Okay, so when we say you're a social savant, it does not mean you live and die by social media, Because, and I bring this up to say, go over to Black Circle Records, look at what he's doing on TikTok, on Instagram, on Facebook.
What I love about Rob and the reason I think he's this marketing personality is he's not afraid to test. Okay. So he knows that he's willing to show up on social media. He'll test a few things out. Once he finds something that works, he leans into it. But he also has this capability to, for one he understands how powerful social media is and the exposure it can bring him, which it has because he's had videos get over a million views. So he understands just how big it can become and how a video can blow up and he's using that to his advantage. So he's brilliant as a business owner in that sense because that opens opportunities for him. But he also, when he's not feeling it, like he says, he's like, I'll take a video and I'll think of how can I recreate this video or can I use the same footage but just in a different way to still show up and be present but not have to hit record, because he understands his limits. He knows if I don't feel like doing this right now, I'm not going to come across on social media the way I want, right? On video. So I say that just to give you guys that little lifeline, social savants. Yes, you guys are wonderful. You have this knack for being able to show up as yourselves on social media and to utilize it, take advantage of it. But also you guys, it doesn't mean you guys are 24 seven on social media. Does that make sense? It's more so that you understand how to use the platforms to your advantage and you guys are willing to tweak, diversify and figure out how to really get the most out of it.
Chelsea: Love that. Also another real quick pro tip for social savants. Make sure you're auditing your platforms as well. Your social media profiles, not platforms. They're not yours. Like I just said. Everything's up to date. You're sharing the important information. You have the pins that you still want pinned. Stuff like that. Just make sure it's up to date.
*S.O.B. Community Ad*
Chelsea: I once worked with an ad agency where I had to go through and revise all their work because it would be laden with misspellings and wrong information. We were spending thousands of dollars for me to do double the work.
Vivian: Sometimes, you don’t need an ad agency - you just need resources to figure it out on your own.
Chelsea: That’s why we created the S.O.B. Community - for the small business owners who want to keep their marketing in house but still need some support.
Vivian: Get templates, courses, downloads, expert advice, weekly live calls, and a supportive group of small business owners - for just $50/month!
So head over the skool.com/sob. That's s-k-o-o-l.com/sob, all lowercase. Join today and feel confident in your marketing.
*End of S.O.B. Community Ad*
Vivian: All right. The next one is the Content Crafter. Can you guys guess what this person likes doing? Content. Content, content. Okay. We understand that with content, that's such a broad term these days. That means videos. That means blogs. That means just a bunch of other stuff.
Chelsea: Infographics. Ebooks.
Vivian: Yes. Keep going.
Chelsea: Checklists. We have so many checklists.
Vivian: Yes. The main thing is you're creating, you as a marketing personality, you love creating quality content because you understand that that's going to...
Chelsea: Quality is an important word. Sorry.
Vivian: That's the word. You understand that it's going to boost your search engine optimization, SEO, that it's going to introduce you to new audiences, but most importantly, that it's going to introduce you to the right audience. You understand that in creating that good quality content, you are basically telling people who you are not for and who you are for, right? It's aligning with the people that you are for. So you're bringing in the right audience.
Chelsea: I love every time we say that because I think that's so important. Sorry. I just think that's so important to remember. Like this is who you're for. This is who I'm not for. That is just as important.
Vivian: I think it's important. Words are important. The reason I say that is because you always have a positive and negative to it. The thing is, could I simply just say, those aren't your people. Yes, it kind of has like a negative connotation but the positive side of that is like, you're finding the right audience, but because you are finding the right audience, it means that you are also deterring the wrong audience. So there's a group of people that like, you basically are saying not for you, not for you.
Chelsea: There is apparently people out there that think marketing should have less boobs and we are not for that people. Okay. We are not for those people.
Vivian: Yeah, that was a rude comment. Someone left a rude comment that said, can you do marketing without boobs? I'm like, I don't know what you want Chelsea to do with this rack here. Like, I mean, should I tell her to put it on the shelf before we hit record? I don't know. Because apparently us women have a say in how big our chest grows. I don't know. Anyways, back to - let's get off of boobs.
Chelsea: We're going to get demonetized.
Vivian: Yeah, we're not that podcast.
Just remember there's a lot of different ways that you can create content. Now marketing channels that are good for you to focus on if you're a Content Crafter, we want you to focus on SEO obviously, right? Remember we just had the last what marketing episode was all about Google is not going anywhere you guys. So SEO is still important and now with Instagram, TikTok and Facebook video showing up on Google searches, any kind of content you're creating has the opportunity to really put you in the top ranks of SEO. Maybe even email marketing, social media marketing, anywhere that you could go in and repurpose content. So that's a really big deal.
Chelsea: Yeah, Vivian, that's actually the pro tip. Okay. It's repurposing your content. Creating content is a lot of work, okay. As the content creator for The Seasoned Marketer, let me tell you, but when you can repurpose and restructure something that you've already created, that makes your life a whole lot easier.
Vivian: Just think of it as a challenge. How many different ways can you say the same thing?
Chelsea: Yeah. Write a blog, turn it into a carousel, turn it into infographic. The infographic can go in an email. There you go. All from one idea.
So our next marketing personality, Vivian, is the Hands-On Hero. I think this could be a good bit of y'all. Okay. Hopefully because you handle your marketing on your own.
Vivian: Oh, finger snaps.
Chelsea: Yes, you got this. You handle it on your own. You have a deep understanding of your small business and you feel as though you're really the only person who translate that to your target audience. So you handle everything from start to finish. That's great. I love that for you. You've got to be so overwhelmed, honey. You have a lot going on. I know it sounds difficult, but I really want you guys to try to, what's the word I'm looking for?
Vivian: Relinquish?
Chelsea: Relinquish some of that power. If you have someone on your team who can handle something for you, try to let them handle it.
Vivian: Or look for tools. Listen, if you're saying, Chelsea, I really don't have an option because I am a party of one. I am the solopreneur, the person that does it all. Use apps, use platforms, use tools that can help you expedite or maybe even automate some of this. Let me give you a perfect example. In one of my jobs, one of the things that we're doing is going in and just kind of updating some recording stuff. Stuff that typically I personally myself would record. There's now a tool that allows you to use an AI voice to be able to record it. You upload a script. It sounds very real and very good. Okay, because I would not do it if it wasn't good. But that's a much shorter version or it's a way for me to be able to batch something and to do a bunch of recordings at once without me having to hit record on every single thing, and also because my voice is going to change day to day and also I'm not, I just can't be consistent with that.
Chelsea: You're not a voice actress.
Vivian: Exactly, so just find ways where you can utilize platforms or apps that can help you to maybe take the load off and to do some of this. Canva you guys has a ton of features now that you can take full advantage of. So be sure that you are going in and also looking at the tools you're using to see if they've added features and if you're using it as robustly as it's built.
Chelsea: Love that. Marketing channels. There are so many marketing channels out there that are easy to handle on your own. Focus on those. Okay, do I suggest a partnership? I mean, all of these are suggestions. You can do any marketing channel you want to. Your personality is going to make it a little hard to do a partnership because you want to be in control and in a partnership, you got to let some of that control go. Also, your pro tip is to prioritize. You can't handle everything all at once. So make a list. Prioritize. These are the things that I need to finish right now. These are the things that I can let it go and I can come back to it later on. Don't burn yourself out.
Vivian: No, organizing is also going to be a big deal for you because that's going to create less stress. So think of it this way. If you're handling this all on your own, something as simple as actually filing your paperwork in folders that are descriptive and where you can locate things relatively quickly. What ends up happening is you might find that it's taking you 10 minutes to locate something. Whereas if you just spent, *Chelsea points at Vivian* yes, me. If you are spending 10 minutes to find a file that very easily you could have spent 10 minutes just organizing the files, and then when you come back to look for it, it would have taken you 30 seconds if that. Think about this stuff. Set yourself up for success. Self.
Chelsea: Next personality, Vivian.
Vivian: The Strategy Streamliner.
Chelsea: Isn't a streamliner like a type of boat?
Vivian: Maybe. I don't know. I thought it was more like a camper.
Chelsea: That might be a camper.
Vivian: Yeah, I think it's a camper.
Chelsea: My bad, sorry. Go ahead.
Vivian: The strategy streamliner. You have a marketing plan, you're organized, and you know how to delegate and how to optimize your process. You rock. Okay. I want to be you when I grow up, essentially. All right. Marketing channels. Email sequences. We love email sequences for you. They are your friend. Okay. So you can automate them to four important touch points to be sure that you are introducing your business to customers, making sure they're taking full advantage of all the resources you have or potentially all the products and services that you sell. That way you don't have to be manually involved. Which is right up your alley because that's what you guys do. You guys love streamlining this stuff. We all know you can do the same thing with digital marketing, all right? So go ahead, take full advantage of that. The key for you is going to be in actually vetting out some of the platforms and the apps that you can use to be able to do this kind of stuff, right? Because you guys are more of like, let me set it, forget it.
As a reminder, go back and double check to be sure that you're updating the information as you need quarterly or once a year. Pro tip, Chels.
Chelsea: Yeah, don't forget about the marketing funnel. So you're streamlining everything. Make sure your sequences, your process is leading your audience through the marketing funnel. What initiatives are you using at discovery and how are you leading them to basically making a sale. To making a purchase so you can make a sale. They are making a purchase.
Vivian: The funnel is exactly that. At the top, it's wider because that's where you get all of the interest, the brand awareness, then like Chelsea saying, each one of the things you're bumping them through to that narrow part of the cone. Ideally, the very opposite end is so narrow because it's the people that are going to buy your product and service. You've weeded out everybody else in there, okay? They're not being bumped through unless ultimately it's going to lead to a sale.
Chelsea: Okay, Vivian, are you ready? This is the last marketing personality. It is the DIY Dynamo. Okay. So this person loves...
Vivian: Let me guess. DIY?
Chelsea: Yeah. They love experimenting with new tools, new strategies. They're willing to take risks and learn from their mistakes. Y'all were the people using ChatGPT when it first, first came out.
Vivian: I mean, that's a nice handful of you guys listening to this because I know you guys well.
Chelsea: So for marketing channels, y'all, we're going to suggest something more digital, focus on digital marketing, because if you go into like billboards or print ads, stuff like that, maybe even television, that's going to involve more people and that's going to require experience. You're not going to be able to DIY a billboard.
Vivian: Yeah, not something we recommend.
Chelsea: For a billboard, y'all, the photographs that you use, think about the fact that it needs to be blown up.
Vivian: You can't be using a regular JPEG.
Chelsea: Exactly. That might be something that you don't consider, but a professional who will help you through the billboard process will consider that. This is not something you can DIY.
Vivian: If you're all about using new tools and new strategies and you want to do it yourself. The digital is going to be the way to go because for one, you can pivot really quickly. Like if you find something's not working, you could switch it out. Also think of it this way, Facebook ads, you really don't need to have a lot of text and it's not a lot of design on the actual Facebook ad. You could simply run a graphic if you wanted to, right? With maybe like a word on it. So you're probably going to be more geared towards that. Other stuff we've talked about in the past is like if you want to advertise on podcast, you can now you have access to tools to actually put a very professional audio advertisement together. OK, you don't need to include anyone else for that. For the stuff Chelsea did mention, not that we're telling you guys not to do it, but just keep in mind if you're going to take out a full page print ad because of the price that you're paying on that, we want you to actually either contact the magazine or contact a graphic designer so that it can look good. You don't want to be doing this in Canva, can you? Yes, but just be sure that it looks good.
Chelsea: Absolutely, and your pro tip is going to be test before you invest. Y'all, these shiny new things, all these new tools, we love them.
Let's not spend money on them until we're sure that they are actually useful. Most of these tools have a free trial option. Do a free trial. See if you're actually going to use it because you don't want to pay for something that you're never going to touch again.
Vivian: Yes, agree. Even if they don't have a free trial, maybe opting for the monthly just to see how many times you use the tool in one month and if it's worth you actually upgrading to the yearly account. I think that's very important just because like Chelsea said, in your mind you might be thinking it's going to be more useful than it is and then you're not actively using it and then you're just paying for something. You just wasted a bunch of money.
All right. So as a quick run through, we have the analytics ace, the brand builder, the idea generator, the social savant, the content crafter, the hands on hero, the strategy streamliner and DIY dynamo. That's 8. Of those eight, Chelsea, why don't we tell each other, because we know as sisters and marketing professionals and coworkers, we know each other best.
Chelsea: Yes, we really, I really know you. Let me tell you.
Vivian: She knows all my skeletons, you guys.
Chelsea: Vivian, are the Content Crafter.
Vivian: Oh, really?
Chelsea: Yes, 100%.
Vivian: I thought you going say Hot Mess Express, so I appreciate you saying the Content Crafter.
Chelsea: No, I mean, we just recorded our holiday season marketing episode. I get here and Vivian's like, oh, I created a download for it. You create all of these downloads for our listeners. You have an entire YouTube channel, we create this podcast, you are constantly pumping out content.
Vivian: Aw, I love that, thanks. I think it's, a part of it because before you joined and we were a duo, when I was doing stuff on my own, I think I always just kind of like, it's one component. In my head, it's one component, hurry up, finish this, this is the quickest thing because setting up the landing page requires a little more steps, right? I think the content to me is the easiest part. It's the processes that to me...
Chelsea: It's the streamlining.
Vivian: The streamlining always forces me because it is multiple steps. But I find that I'm also starting to enjoy that a little more just out of habit. You know, you guys, if you're on the other end listening, I promise you it gets easier the more you do this stuff. It's a muscle. Whether you're the Strategy Streamliner and you're putting this stuff together and you like setting up automation, all that stuff. Or if you're the Idea Generator, the more you guys do it the better you get at it. It feels easier. All right, Chelsea for you I would kind of say you're a toss-up between two things. I think you're the Idea Generator.
Chelsea: Okay, the one where I wrote you've got ADHD, nice.
Vivian: Yeah that one, and then also, I feel like you're also a Hands-on Hero. The reason I say that is because I know that you and I are a team on this, but I feel like because I still work a full-time job, there's so much that is left to you. You just kind of initiate and do what you have to do. Then you check in with me and you're like, hey, this is what I'm thinking. You have a game plan together. Then we talk about any obstacles there may be. You really are kind of like that hands-on person where you're like, let's just go ahead and get this done. I think that's where I see you.
So what we're hoping you guys is as a reminder, we have a quiz, go take the quiz. Maybe you can like we said, self diagnose. Maybe when you were listening to this conversation, you're like, that's 100% me. We would love to know also what you guys get in your marketing personality, so please share that with us
Chelsea: Please let us know what your marketing personality is. We'd love to hear that.
Y'all. The link is in the description. Go check it out. You can also go to our liinks. That's L I I N K S dot co slash the seasoned marketer and it will be in there along with all of our other resources and things you should know. Important links to click on.
Also make sure that you subscribe wherever you're listening. Pretty pretty pretty please leave us a five star review and go be the best SOB you can be.