Google Search Console just got a lot more interesting for small business owners. Google is giving businesses new insight into how their content shows up across search and that includes the growing connection between your website, social media content, and the way people discover you in search. In th...

Small Business Saturday is a fabulous opportunity to increase your sales, but it's not enough to ask people to shop with you just because you're a small business! In this episode, we share questions you can ask to help you identify what makes your product, service, or experience different and how yo...

Small business owners get asked for free donations all the time from non-profits, event-organizers, influencers, and even family and friends - but when (if ever) does it make sense to actually say YES? In this episode, we discuss how to approach requests for free stuff from a marketing perspective a...

Vendor markets can be a goldmine for small businesses - OR a total waste of your time, money, and inventory. Over the years, we've learned there are a few red flags you can look for to help you determine whether participating in a specific fair, pop-up, craft show, farmers market or community event ...

Meta has updated their "Boost Post" options recently, which means we need to reassess whether our "NEVER BOOST A POST" advice still holds true in 2026. If you’ve ever wondered whether that little “Boost Post” button is worth your money, in this episode we'll cover: - how boosting works now in 2026 a...

Looking to get your small business’s products to appear in Google’s AI overview or products page? Then this week’s episode of the S.O.B. (small owned business) Marketing podcast, is a MUST LISTEN. This week, Vivian and I are sharing everything we know about Google Merchant Center, what it is, how it...

Target audience - one of the most important parts of marketing for any business’s success. Understanding your target audience completely will help you make effective marketing decisions and strategies easier . That’s why this week on the S.O.B. (Small Owned Business) Marketing podcast, Vivian and I ...

It’s time to focus on the lifeline of your small business - your repeat customers! In this episode of the S.O.B. (small owned business) Marketing podcast, Vivian and I are sharing best practices when it comes to getting customers to CONTINUE to buy from you. A new customer is great, but turning that...