In this episode of the S.O.B. Marketing Podcast, we break down a practical holiday email marketing plan to help you promote your business from early November through Christmas and even after the holidays.
We're walking you through four phases of holiday email marketing, plus a bonus fifth phase, with ideas for what to send during each one.
We're covering:
How to build excitement before your holiday promotions begin
Gift guides, bundles, and other email ideas that make shopping easier
How often to email subscribers during the holiday season
What to send around Black Friday, Small Business Saturday, and Cyber Monday
Ways to encourage purchases without offering constant discounts
How to reach last-minute shoppers and communicate shipping deadlines
Why your email marketing shouldn't stop on Christmas Day
Tune in and start putting your holiday email marketing calendar together.