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Chapters:
0:00 Welcome to the SOB Marketing Podcast
02:21 You are not your target audience
04:01 Basic Demographics
10:29 Pain points & Lifestyle
23:37 What kind of spender are they?
30:07 What platforms are they on?
37:08 Where they go for advice and help
42:37 Who the gatekeeper is in a family
45:44 How informed they are about your industry
53:04 Should you grow with your audience or stay focused on one stage
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