Google is giving businesses new insight into how their content shows up across search and that includes the growing connection between your website, social media content, and the way people discover you in search.
In this episode, we discuss Google Search Console - what it is, why small business owners need to be using it and the 2026 update that'll convince you to start using Google Search Console immediately (if you're not already).
If you want to see how well your website and social media content is working to attract people to your business, this episode is for you.
00:00 Introduction to SOB Marketing Podcast
03:31 Understanding Google Search Console
09:16 Importance of Google Search Console for Small Businesses
18:27 Website Goals and Conversion
24:08 New SEO Trends and Omnichannel Marketing
37:29 Seamless Data Tracking Across Platforms