If you’ve ever wondered whether that little “Boost Post” button is worth your money, in this episode we'll cover:
- how boosting works now in 2026 across Meta’s platforms
- what targeting options are finally available
- why call-to-action buttons and audience selection change the conversation
- when boosting a post can be a smart
We'll also get practical about the stuff most people overlook, including why Apple users should avoid boosting inside the app if they don’t want to pay extra fees.
Don’t forget to like, subscribe, follow, leave a review - and please consider supporting this podcast at buymeacoffee.com/sobmarketing.
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Chapters:
00:00 Welcome to the SOB Marketing Podcast
03:46 Why we keep revisiting marketing advice as platforms change
05:15 Chelsea's Marketing Hot Take
06:07 Defining boosting posts on Facebook and Instagram
07:39 What small business owners usually want from a boosted post
08:16 The old problem with boosted posts reaching the wrong people
10:09 Why promoting to everyone is less effective than targeting buyers
11:39 How Meta has changed boosting in 2026
13:16 New goals, CTA buttons, and targeting options
15:22 When boosting can be a helpful first step for overwhelmed business owners
17:12 Using boosting as a quick test before building a full campaign
19:33 The Apple surcharge if you boost from the app
23:01 Final verdict
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